Introduction

Advertising in Canada industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Canada advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The advertising industry consists of agencies providing advertising including display advertising services. The industry value reflects income of the agencies from such services. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates.

*The Canadian advertising industry had total revenue of $970.2 million in 2010, representing a compound annual growth rate (CAGR) of 0.6% between 2006 and 2010.

*The Food, Beverage & Personal/Healthcare segment was the industrys most lucrative in 2010, with total revenue of $210.4 million, equivalent to 21.7% of the industrys overall value.

*The performance of the industry is forecast to accelerate, with an anticipated CAGR of 2.4% for the five-year period 2010 - 2015, which is expected to drive the industry to a value of $1,091.7 million by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Canada

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Canada

Leading company profiles reveal details of key advertising market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Canada advertising market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Canada economy

Key Questions Answered

What was the size of the Canada advertising market by value in 2010?

What will be the size of the Canada advertising market in 2015?

What factors are affecting the strength of competition in the Canada advertising market?

How has the market performed over the last five years?

Who are the top competitiors in Canadas advertising market?

EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
WPP Group plc 19
Omnicom Group Inc. 24
The Interpublic Group of Companies, Inc. 28
MARKET FORECASTS 32
Market value forecast 32
MACROECONOMIC INDICATORS 33
APPENDIX 35
Methodology 35
Industry associations 36
Related Datamonitor research 36
Disclaimer 37
ABOUT DATAMONITOR 38
Premium Reports 38
Summary Reports 38
Datamonitor consulting 38

LIST OF TABLES
Table 1: Canada advertising industry value: $ million, 2006–10 10
Table 2: Canada advertising industry segmentation I:% share, by value, 2010 11
Table 3: Canada advertising industry segmentation II: % share, by value, 2010 12
Table 4: WPP Group plc: key facts 19
Table 5: WPP Group plc: key financials ($) 22
Table 6: WPP Group plc: key financials (£) 22
Table 7: WPP Group plc: key financial ratios 22
Table 8: Omnicom Group Inc.: key facts 24
Table 9: Omnicom Group Inc.: key financials ($) 26
Table 10: Omnicom Group Inc.: key financial ratios 26
Table 11: The Interpublic Group of Companies, Inc.: key facts 28
Table 12: The Interpublic Group of Companies, Inc.: key financials ($) 30
Table 13: The Interpublic Group of Companies, Inc.: key financial ratios 30
Table 14: Canada advertising industry value forecast: $ million, 2010–15 32
Table 15: Canada size of population (million), 2006–10 33
Table 16: Canada gdp (constant 2000 prices, $ billion), 2006–10 33
Table 17: Canada gdp (current prices, $ billion), 2006–10 33
Table 18: Canada inflation, 2006–10 34
Table 19: Canada consumer price index (absolute), 2006–10 34
Table 20: Canada exchange rate, 2006–10 34

LIST OF FIGURES
Figure 1: Canada advertising industry value: $ million, 2006–10 10
Figure 2: Canada advertising industry segmentation I:% share, by value, 2010 11
Figure 3: Canada advertising industry segmentation II: % share, by value, 2010 12
Figure 4: Forces driving competition in the advertising industry in Canada, 2010 13
Figure 5: Drivers of buyer power in the advertising industry in Canada, 2010 14
Figure 6: Drivers of supplier power in the advertising industry in Canada, 2010 15
Figure 7: Factors influencing the likelihood of new entrants in the advertising industry in Canada, 2010 16
Figure 8: Factors influencing the threat of substitutes in the advertising industry in Canada, 2010 17
Figure 9: Drivers of degree of rivalry in the advertising industry in Canada, 2010 18
Figure 10: WPP Group plc: revenues & profitability 23
Figure 11: WPP Group plc: assets & liabilities 23
Figure 12: Omnicom Group Inc.: revenues & profitability 27
Figure 13: Omnicom Group Inc.: assets & liabilities 27
Figure 14: The Interpublic Group of Companies, Inc.: revenues & profitability 31
Figure 15: The Interpublic Group of Companies, Inc.: assets & liabilities 31
Figure 16: Canada advertising industry value forecast: $ million, 2010–15 32