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Advertising in Asia-Pacific |
| Published Date : 1 December 2010 |
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Pages : 41 |
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Advertising in Asia-Pacific industry profile is an essential resource for top-level data and analysis covering the Advertising industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.
Scope
* Contains an executive summary and data on value, volume and/or segmentation
* Provides textual analysis of Advertising in Asia-Pacific’s recent performance and future prospects
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Includes a five-year forecast of Advertising in Asia-Pacific
* The leading companies are profiled with supporting key financial metrics
* Supported by the key macroeconomic and demographic data affecting the market
Highlights
* Detailed information is included on market size, measured by value and/or volume
* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape
Why you should buy this report
* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research
Market Definition
The advertising industry consists of agencies providing advertising services, including display advertising services. The market value reflects net fee and commission revenue of the agencies for provision of such services to their clients, and does not equate to the total advertising expenditure within the country or region.
Similarly, revenue data provided in the Leading Companies chapter refers the total revenues retained by each company, after subtraction of any payments they may make on behalf of their clients to media channel suppliers, such as television broadcasters, newspaper and magazine publishers, etc. It also includes any revenue obtained from any non-advertising operations. Revenues therefore do not equate to the gross billings made by advertising agencies to their clients.
Any currency conversions used in the creation of this report have been calculated using constant 2009 annual average exchange rates.
For the purposes of this report, Asia-Pacific comprises Australia, China, India, Japan, Singapore, South Korea, and Taiwan.
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Table of Contents : |
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Omnicom Group Inc. 20
WPP Group plc 23
Hakuhodo Incorporated 29
Dentsu Inc. 33
MARKET FORECASTS 37
Market value forecast 37
APPENDIX 38
Methodology 38
Industry associations 39
Related Datamonitor research 39
Disclaimer 40
ABOUT DATAMONITOR 41
Premium Reports 41
Summary Reports 41
Datamonitor consulting 41
LIST OF TABLES
Table 1: Asia-Pacific advertising industry value: $ billion, 2005–09 10
Table 2: Asia-Pacific advertising industry segmentation I:% share, by value, 2009 11
Table 3: Asia-Pacific advertising industry segmentation II: % share, by value, 2009 12
Table 4: Omnicom Group Inc.: key facts 20
Table 5: Omnicom Group Inc.: key financials ($) 21
Table 6: Omnicom Group Inc.: key financial ratios 21
Table 7: WPP Group plc: key facts 23
Table 8: WPP Group plc: key financials ($) 26
Table 9: WPP Group plc: key financials (£) 26
Table 10: WPP Group plc: key financial ratios 26
Table 11: Hakuhodo Incorporated: key facts 29
Table 12: Hakuhodo Incorporated: key financials ($) 30
Table 13: Hakuhodo Incorporated: key financials (¥) 30
Table 14: Hakuhodo Incorporated: key financial ratios 31
Table 15: Dentsu Inc.: key facts 33
Table 16: Dentsu Inc.: key financials ($) 34
Table 17: Dentsu Inc.: key financials (¥) 35
Table 18: Dentsu Inc.: key financial ratios 35
Table 19: Asia-Pacific advertising industry value forecast: $ billion, 2009–14 37
LIST OF FIGURES
Figure 1: Asia-Pacific advertising industry value: $ billion, 2005–09 10
Figure 2: Asia-Pacific advertising industry segmentation I:% share, by value, 2009 11
Figure 3: Asia-Pacific advertising industry segmentation II: % share, by value, 2009 12
Figure 4: Forces driving competition in the advertising industry in Asia-Pacific, 2009 13
Figure 5: Drivers of buyer power in the advertising industry in Asia-Pacific, 2009 15
Figure 6: Drivers of supplier power in the advertising industry in Asia-Pacific, 2009 16
Figure 7: Factors influencing the likelihood of new entrants in the advertising industry in Asia-Pacific, 2009 17
Figure 8: Factors influencing the threat of substitutes in the advertising industry in Asia-Pacific, 2009 18
Figure 9: Drivers of degree of rivalry in the advertising industry in Asia-Pacific, 2009 19
Figure 10: Omnicom Group Inc.: revenues & profitability 22
Figure 11: Omnicom Group Inc.: assets & liabilities 22
Figure 12: WPP Group plc: revenues & profitability 27
Figure 13: WPP Group plc: assets & liabilities 28
Figure 14: Hakuhodo Incorporated: revenues & profitability 31
Figure 15: Hakuhodo Incorporated: assets & liabilities 32
Figure 16: Dentsu Inc.: revenues & profitability 36
Figure 17: Dentsu Inc.: assets & liabilities 36
Figure 18: Asia-Pacific advertising industry value forecast: $ billion, 2009–14 37 |
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Published By : MarketLine |
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