When recession looms it’s more important than ever to get your brands connected to trends that will get consumers’ attention and keep their loyalty.  If you offer them what they believe that they and their kids need most, you’ll be seen as value-for-money – even if your product is sold at a premium price.

Authored by Julian Mellentin, 5 Key Trends in Kids’ Nutrition is the sought-after annual review of the trends in the trends in food, nutrition and health.

Each year since 1995, leading industry expert Mellentin has forecast and analyzed trends in food, nutrition and health. “This year is different,” he says, “with a growing worldwide recession. The effect of a slowdown will be to reinforce the core trends and sweep away the fads.”

The only report of its kind, this analysis of key developments in the business of kids’ nutrition worldwide draws on the 150-plus interviews we conduct with industry executives each year.

Mellentin’s 5 Key Trends in Kids’ Nutrition 2009 are:

Key Trend 1: “Free-from” and “all-natural” is the standard for kids’ food
Key Trend 2: Immunity – what parents want most
Key Trend 3: Consumers want omega-3 “naturally” or from an “expert brand”
Key Trend 4: Healthy snacking
Key Trend 5: Make parents’ lives easier in tough times

5 reasons to buy:

• We focus on long-term trends, not fads

• We show how brands around the world are already profiting from the trends

• Independent and opinionated

• Based on 150-plus interviews with industry executives

• A very affordable price which is why hundreds of companies large and small, in over 40 countries, buy 5 Key Trends every year