Introduction

In collaboration with analysts from Ovum's Consumer Technologies business unit, in this brief Ovum's Media and Broadcast Technology team outlines the key changes in the industry, explains which trends will have the biggest impact, and analyses the implications and opportunities of these developments for media and broadcasting companies as well as providers of technologies and services.

Scope

*This brief outlines business issues and technology enablers that are expected to affect the media and broadcasting industry during 2010.

*The report covers developments in North America and Europe.

Highlights

2010 will be another year of creative destruction for media, as traditional sectors such as print and broadcast attempt to relocate, retain and monetise their audiences online. As the media sector sees continued disruption and volatility, Ovum has identified several key business trends.

Technology will continue to be at the heart of the media landscape. Vendors, enterprises and entrepreneurs will continue to innovate to develop proprietary technologies to deliver strategic and operational advantage.

Reasons to Purchase

*Understand the key operational trends to watch during 2010.

*Gain insight into the technologies that media and broadcast companies must either invest in or extract more value from in 2010.

Overview 2
CATALYST 2
SUMMARY 2
OVUM VIEW 3
analysis 5
BUSINESS TRENDS AND TECHNOLOGY ENABLERS 5
STRIPPING OUT COST AND GEARING FOR CONTINUED VOLATILITY IN 2010 5
Opening up multi-channel distribution while slashing operational costs 6
BROADCAST MOVES TOWARDS A TWO-WAY AUDIENCE RELATIONSHIP 7
Over The Top rises to the top 7
Recalibrating audience measurement 8
CE vendors move into OTT 8
3D: star or starlet? 9
TRAD MEDIA MAKES IT PERSONAL - CONTENT MERCHANDISING TECHNOLOGIES TO SEE GROWTH IN 2010 10
Building relationships - semantic indexing and image processing 10
Targeting behaviours 11
PUTTING UP THE PAYWALL: TRADITIONAL MEDIA TRIES TO SOLVE ITS ECONOMIC CRISIS 11
Micropayment platforms to see demand growth in 2010 12
Swallowing the tablet - Apple's great white hope for news 13
ACTIONS 13
TECHNOLOGY RECOMMENDATIONS FOR ORGANISATIONS IN THE MEDIA AND BROADCAST SECTOR 13
Maintain operating margins through workflow automation and integration of production and enterprise management functions 13
Personalise content services to relocate, retain and monetise audiences 14
Differentiate closed distribution platforms 14
Diversify out of reliance on advertising revenue 14
RECOMMENDATIONS FOR PROVIDERS OF TECHNOLOGIES AND SERVICES 14
Deliver cost reductive and process streamlining solution 14
Vertical media technology silos will weaken 14
Strong ROI for content merchandising 15
Managed services will become an increasingly important aspect of the solution proposition 15
APPENDIX 16
DEFINITIONS 16
METHODOLOGY 16
FURTHER READING 16
LEAD AUTHOR 16
CONTRIBUTING AUTHORS 16
OVUM CONSULTING 17
DISCLAIMER 17