FirstWord Dossier

FirstWord belongs to a business group that forms one of the world’s largest healthcare knowledge networks. By tapping into its rich resources, FirstWord Dossier reports provide insight, analysis and the latest thinking on important trends and the most challenging issues affecting the pharmaceutical industry today. Highly-focused, relevant, up-to-date and actionable intelligence … reports that deliver information vital for competitive advantage.

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Report Name		Date	Price
	Generic Defence Strategies: Targeting Patient Co-Pay	Mar 2012	$695
	New Thinking in Patient Adherence	Mar 2012	$695
	Engaging KOLs: new thinking on thought leader development	Mar 2012	$595
	Meeting KOL Needs: What Pharma Needs to Know	Feb 2012	$1445
	Adapting to a New Environment: Emerging Segmentation Practice in the Pharmaceutical Industry	Feb 2012	$595
	Tiered Pricing Strategies in Emerging Markets	Feb 2012	$695
	Gauging the Biosimilar Effect: will the market boom or bust?	Jan 2012	$895
	Academic Detailing: Pharma Fights Back	Jan 2012	$745
	Pricing and Reimbursement Trends in the US: Impact of Comparative Effectiveness Research and Cost-Effectiveness Analysis	Jan 2012	$695
	KOL Relationship Development: Leveraging Social Media Platforms	Jan 2012	$595
	MSL-KOL Engagement: Measuring Success	Dec 2011	$595
	Biosimilar Drugs in Europe: threat or opportunity to innovation?	Nov 2011	$595
	iPad and Smartphone: Pharma & the Super Mobile Revolution	Nov 2011	$295
	iPad and Smartphone: Pharma & the Super Mobile Revolution (customer offer)	Nov 2011	$195
	Interacting with KOLs: fulfilling current unmet needs	Nov 2011	$995
	Pharma Product Launches: Strategies for Success	Oct 2011	$595
	Payer Agreements: Splitting the Risk	Oct 2011	$695
	Health Technology Assessment (HTA): a European perspective	Oct 2011	$995
	Biobetters: Major Players and Market Prospects (2nd edition)	Sep 2011	$495
	Observing Patients Online: the changing face of research	Sep 2011	$595
	Pharmaceutical Brand PR: Developing Engaging Campaigns and Measuring ROI	Sep 2011	$495
	Creating Compelling Market Access Stories	Aug 2011	$495
	Digital Marketing Talent: Who Is Pharma Hiring?	Aug 2011	$495
	New Research into Prescribing Practices	Aug 2011	$695
	Pharma Marketing Excellence: Lessons from Experience	Aug 2011	$595
	Market Access Brazil: Unlocking Pharma Potential	Jul 2011	$795
	The Impact of iPads on pharma: a Primer	Jul 2011	$245
	Pharma on Twitter: Developing a Presence	Jun 2011	$395
	MSL-KOL Engagement:Ensuring Compliance	Jun 2011	$495
	MSL-KOL Engagement: Ensuring Compliance	Jun 2011	$495
	Drug Combinations:New Rules, New Opportunities	May 2011	$895
	Keys for Pharma Success: Integrating Social	May 2011	$595
	Market Access Europe: It's Not Just About Price	May 2011	$795
	Drug Combinations: New Rules, New Opportunities	May 2011	$895
	Market Access Europe:It's Not Just About Price	May 2011	$795
	Special biosimilars combination offer	Apr 2011	$695
	Biosimilars Update	Apr 2011	$695
	E-detailing Trends	Mar 2011	$495
	Pharma Blogging:Speaking Out	Mar 2011	$495
	Building Strong Market Access Teams	Feb 2011	$395
	Biosimilars Regulatory Update:an evolving landscape	Feb 2011	$395
	Pharma Market Insights:Closed Loop Marketing	Feb 2011	$695
	Pharma Sales Force Innovations:technology, training and rewards	Jan 2011	$395
	Digital Doctors:Marketing to Online Networks	Dec 2010	$395
	Generic Substitution: taking a narrow view?	Nov 2010	$395
	Closing the Loop: Beyond Digital Detailing	Nov 2010	$395
	Pharma Marketing in Latin America	Nov 2010	$395
	Biosimilars: Surveying the Market Landscape	Oct 2010	$395
	Pharma Market Insights: Generics	Sep 2010	$1645
	Tomorrow’s KOLs: the changing face of influence	Sep 2010	$395

Total reports : 60

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