Market Research Reports and Industry Reports

OTT Video in Emerging Markets : Monetization Strategies and 5-Year Revenue Opportunity

  • DESCRIPTION
  • TABLE OF
    CONTENTS
  • RELATED
    REPORTS
  • SAMPLE REQUEST
  • PURCHASE BY
    SECTION

Summary
 
 “OTT Video in Emerging Markets: Monetization Strategies and 5-Year Revenue Opportunity,” a Research Report by Pyramid Research, analyzes the revenue potential of OTT video services across emerging markets in Africa and the Middle East, Asia Pacific, Central and Eastern Europe, and Latin America, identifying and mapping key OTT video players from local telcos and payTV providers to pure-play OTTs, and best practices for differentiation and OTT video monetization. The report provides 5-year projections for SVoD and TVoD accounts and revenue by region and for key countries including Brazil, China, Mexico, Russia, Saudi Arabia and South Africa. The analysis is built upon in-depth case studies of Netflix Latin America, Clarovideo, OSN Go, iRokoTV, Ivi Russia and LeTV.
 
 Key Findings
 

 The growing investment in broadband infrastructure, with the improvement in network speed and performance, has opened up new opportunities to provide video over IP, not only in more advanced, developed economies but also in emerging markets.
 
 OTT video is mostly advertising-funded across emerging markets, but paid models are gaining traction within hybrid business models, whereby services offer free content to expand the user base, but at the same time position premium transactional video on demand (TVoD) and subscription video on demand (SVoD) content to generate additional revenue. In recent years, OTT business models entirely relying on advertising revenue streams have become difficult to sustain, given the high cost of content.
 
 Across emerging markets, we expect SVoD accounts will increase more than five-fold between 2014 and 2019; the proliferation in China of hybrid models combining AVoD and SVoD will be a major driver for growth. The cumulative paid OTT revenue from SVoD and TVoD services is projected to be as much as US$18.8bn for the 2015-2019 period, over 80% of which will come from the emerging markets in Asia Pacific and Latin America. Among all emerging markets examined, China, Russia, Brazil and Mexico offer the most scale and growth potential over the next five years.
 
 The opportunity to position SVoD and TVoD services successfully is stronger for local companies, provided that they have enough funding to invest in attractive content, and that they can deploy sustainable business models for paid content.
 
 In spite of the growing importance of mobile, with increasing 4G take up, the bulk of OTT video usage will remain over fixed broadband networks, with WiFi representing a key enabler technology for nomadic usage on secondary screens.
 
 In order to reinforce their market position, all pay-TV operators should consider aggregating third-party OTT services within the main service portfolio in addition to standalone OTT propositions.
 
 Synopsis
 

 The “OTT Video in Emerging Markets: Monetization Strategies and 5-Year Revenue Opportunity” report offers an in-depth examination of the OTT video market trends, ecosystems and business models in emerging regions, highlighting unique challenges to such market environments and best practices for effectively positioning OTT video propositions. The report provides demand and revenue forecast for subscription video on demand (SVoD) and transactional video on demand (TVoD) for Africa and the Middle East, Emerging Asia Pacific, Central and Eastern Europe and Latin America. Country-level forecasts are included for key markets including Brazil, China, Mexico, Russia, Saudi Arabia and South Africa.
 
 The report is structured as follows:
 
 Section 1: OTT Video Market Trends and Monetization Strategies in Emerging Markets Challenges and opportunities for OTT service providers, positioning strategies for pay-TV operators and effective business models for OTT video provisioning.
 
 Section 2: SVoD and TVoD Demand and Revenue Outlook Across Emerging Markets Overview of forecast assumptions and covered countries and regions, review of SVoD accounts and paid OTT video revenue per region.
 
 Section 3: OTT Video Opportunity, Competitive Landscape and Keys to Success in Latin America; including region-level market overview and trends as well as deep-dive analysis of the regions largest markets Brazil and Mexico and key players Netflix Latin America and Clarovideo.
 
 Section 4: OTT Video Opportunity, Competitive Landscape and Keys to Success in Africa and the Middle East; including region-level market overview and trends as well as deep-dive analysis of Saudi Arabia and South Africa and key players OSN Go and iRokoTV.
 
 Section 5: OTT Video Opportunity, Competitive Landscape and Keys to Success in Central and Eastern Europe; including region-level market overview and trends as well as deep-dive analysis of the regions largest market Russia and a key player Ivi Russia.
 
 Section 6: OTT Video Opportunity, Competitive Landscape and Keys to Success in Emerging Asia Pacific; including region-level market overview and trends as well as deep-dive analysis of the regions largest market China and a key player LeTV.
 
 Section 7: Key Takeaways and Strategic Recommendations for OTT Video Service Providers.
 
 Reasons To Buy
 
 The “OTT Video in Emerging Markets: Monetization Strategies and 5-Year Revenue Opportunity” report provides a comprehensive examination the nascent OTT video market opportunity to help executives make informed investment decisions, develop effective partnerships and optimize return on investment.
 
 This report provides a five-year forecast of SVoD accounts and SVoD and TVoD revenues by region and for key countries across emerging regions to enable executives effectively position their companies for emerging trends in demand for OTT video and growth opportunities.
 
 The report incorporates in-depth overview of key challenges and business model trends in the OTT video market across emerging markets and best practices for monetizing OTT video for stakeholders to develop competitive strategies as well as differentiation.

Executive summary
 Section 1: OTT Video Market Trends and Monetization Strategies in Emerging Markets
 Definitions: OTT video pricing and models
 Definitions: OTT service providers
 Definitions: Content provision in the connected era
 Challenges and opportunities for OTT service providers
 Content procurement
 Piracy and payments
 The role of legacy broadband and the mobile opportunity
 Positioning strategies for pay-TV operators
 Monetizing OTT video
 Section 2: SVoD and TVoD Demand and Revenue Outlook Across Emerging Markets
 Key forecast assumptions
 Regions and countries covered
 Emerging markets: SVoD accounts by region
 Emerging markets: SVoD penetration of households by region
 Emerging markets: Paid OTT video revenue forecast by region
 Emerging markets: Paid OTT revenue relative to pay-TV revenue
 Section 3: OTT Video Market Opportunity, Competitive Landscape and Keys to Success in Latin America
 OTT video market overview
 SVoD accounts forecast
 Paid OTT video revenue forecast
 Key market trends
 Mexico: OTT video market overview
 Mexico: Paid OTT video accounts and revenue forecast
 Mexico: Key market trends
 Brazil: OTT video market overview
 Brazil: Paid OTT video accounts and revenue forecast
 Brazil: Key market trends
 Case studies:
 Netflix LATAM: Content and partnerships and business outlook
 Clarovideo: Content and partnerships and business outlook
 Section 4: OTT Video Market Opportunity, Competitive Landscape and Keys to Success in Africa and the Middle East
 OTT video market overview
 SVoD accounts forecast
 Paid OTT video revenue forecast
 Key market trends
 South Africa: OTT video market overview
 South Africa: Paid OTT video accounts and revenue forecast
 South Africa: Key market trends
 Saudi Arabia: OTT video market overview
 Saudi Arabia: Paid OTT video accounts and revenue forecast
 Saudi Arabia: Key market trends
 Case studies:
 OSN Go: Content and partnerships and business outlook
 iRokoTV: Content and partnerships and business outlook
 Section 5: OTT Video Market Opportunity, Competitive Landscape and Keys to Success in Central and Eastern Europe
 OTT video market overview
 SVoD accounts forecast
 Paid OTT video revenue forecast
 Key market trends
 South Africa: OTT video market overview
 Paid OTT video accounts and revenue forecast
 Russia: OTT video market overview
 Russia: Paid OTT video accounts and revenue forecast
 Russia: Key market trends
 Case study:
 Ivi Russia: Content and partnerships and business outlook
 Section 6: OTT Video Market Opportunity, Competitive Landscape and Keys to Success in Emerging Asia Pacific
 OTT video market overview
 SVoD accounts forecast
 Paid OTT video revenue forecast
 Key market trends
 South Africa: OTT video market overview
 Paid OTT video accounts and revenue forecast
 Key market trends
 China: OTT video market overview
 China: Paid OTT video accounts and revenue forecast
 China: Key market trends
 Case study:
 LeTV: Content and partnerships and business outlook
 Section 7: Key Takeaways and Strategic Recommendations for OTT Video Service Providers
 Appendices
 Companies mentioned
 Sources and related research
 About Pyramid Research


List Of Figures

 Ex 1: OTT Video Business Models
 Ex 2: OTT Content Providers
 Ex 3: OTT Content Provision for the Connected Household
 Ex 4: OTT Video Challenges and Opportunities In Emerging Markets
 Ex 5: OTT Video, Cost and Revenue Scenario (MGs)
 Ex 6: Cost and Revenue Scenario (MGs Diluted, CPS)
 Ex 7: Converging Content Propositions
 Ex 8: Major Types of Streaming Content on Netflix
 Ex 9: Home Video Content, Legal and Illegal in Emerging Markets
 Ex 10: Broadband Penetration in Emerging Market Regions
 Ex 11: Applications and Bandwidth Requirements
 Ex 12: Key LTE Services for the Consumer Segment
 Ex 13: LTE Subscribers by Region, 2013-2019
 Ex 14: OTT/VoD Growing Usage, UK Benchmark
 Ex 15: Telefonica, Unified Multi-Technology Global Video Delivery Platform (GVP)
 Ex 16: OTT Strategic Options for Pay-TV Operators
 Ex 17: SVoD Accounts by Region
 Ex 18: SVoD Penetration of Households by Region
 Ex 19: Paid OTT Video Revenue (SVoD and TVoD) By Region
 Ex 20: Paid OTT Revenue (SVoD and TVoD) As a Percentage of Pay-TV Revenue
 Ex 21: LATAM, Selected OTT Services
 Ex 22: SVoD Growth in LATAM
 Ex 23: OTT Revenue Opportunity in LATAM
 Ex 24: Share of Paid OTT SVoD/TVoD Revenue, Brazil, Mexico and Rest of LATAM
 Ex 25: Main OTT Video Service Providers in Mexico
 Ex 26: Share of Paid OTT by Accounts
 Ex 27: Mexico Paid OTT Accounts
 Ex 28: Mexico OTT Revenue Opportunity
 Ex 29: Cinepolis and Vudu Prepaid Cards in Mexico
 Ex 30: Main OTT Video Service Providers in Brazil
 Ex 31: Broadband Video Opportunity in Brazil
 Ex 32: Brazil Paid OTT Accounts
 Ex 33: Brazil OTT Revenue Opportunity
 Ex 34: 4G Opportunity in Brazil
 Ex 35: Netflix SVoD Service Pricing Across Markets, December 2014
 Ex 36: Netflix Marketing Spend As % of Revenue
 Ex 37: Netflix Partnership with Antel Uruguay
 Ex 38: Netflix Prepaid Card in the US
 Ex 39: Netflix Subscribers by Region 2014
 Ex 40: Broadband Penetration of Households, 2013-2019
 Ex 41: Clarovideo, Monthly Subscription Pricing
 Ex 42: Clarovideo Footprint, December 2014
 Ex 43: Clarovideo Smart TV Advertising
 Ex 44: Clarovideo Colombia Discount Offer
 Ex 45: Clarovideo Telmex Promotion, 2012
 Ex 46: AME, Selected OTT/SVoDs
 Ex 47: SVoD Growth in AME
 Ex 48: OTT Revenue Opportunity in AME
 Ex 49: AME OTT Market Potential, 2014 and 2019
 Ex 50: South Africa OTT Video Service Providers
 Ex 51: South Africa Paid OTT Accounts
 Ex 52: South Africa OTT Revenue Opportunity
 Ex 53: Fixed and Mobile Broadband Opportunity In South Africa
 Ex 54: Saudi Arabia OTT Video Service Providers
 Ex 55: Saudi Arabia Paid OTT Accounts
 Ex 56: Saudi Arabia OTT Revenue Opportunity
 Ex 57: Piracy Workarounds by Expat Segments
 Ex 58: Wherever TV Channel Line Up
 Ex 59: OSN Go by OSN Market, 2014
 Ex 60: Promotional Material, OSN Go Partnership with Vodafone Qatar 4G
 Ex 61: AME Smartphone Sales, 2014-2019
 Ex 62: Film Production by Content Hub In 2013
 Ex 63: iRokoTV Pricing (US$)
 Ex 64: Nollywood Content on iRokoTV
 Ex 65: Nigeria Android Smartphone Sales, 2014-2019
 Ex 66: CEE, Selected OTTs
 Ex 67: SVoD Growth in CEE
 Ex 68: OTT Revenue Opportunity in CEE
 Ex 69: Fiber Broadband in CEE
 Ex 70: Fixed Broadband Download Speed, CEE Global Rankings
 Ex 71: Russia OTT Video Service Providers
 Ex 72: 2014 Share of Registered OTT Accounts
 Ex 73: Russia Paid OTT Accounts
 Ex 74: Russia OTT Revenue Opportunity
 Ex 75: ARPU of Paid OTT Services
 Ex 76: The OTT/Telco Partnership Value
 Ex 77: Ivi Unique Monthly Viewers by Platform
 Ex 78: Ivi TVoD Vs SVoD Pricing
 Ex 79: Ivis Main Content Partners
 Ex 80: Smartphone Shipments in Russia, 2010-2014
 Ex 81: Monthly Views on Non-Pc Devices, 2011-2013
 Ex 82: Emerging APAC, Selected OTT/SVoDs
 Ex 83: SVoD Growth in Emerging APAC
 Ex 84: OTT Revenue Opportunity in Emerging APAC
 Ex 85: LTE in Emerging APAC
 Ex 86: China, Content Partnerships of Top 5 OTT Video Service Providers
 Ex 87: China Paid OTT Accounts
 Ex 88: China OTT Revenue Opportunity
 Ex 89: Challenges and Opportunities for Paid OTT Video in China
 Ex 90: LeTV Subscription Pricing
 Ex 91: Hours of Video Viewed, Jul-Aug 2014
 Ex 92: NBA on LeTV
 Ex 93: LeTV SmarTV 84
 Ex 94: LeTV Profit and Revenue, 2012-2013
 Ex 95: LeTV Month-End Stock Price, 2014


Hamon ResearchCottrell, Inc Company Profile- Outlook, Business Segments, Competitors, Goods and Services, SWOT and Financial Analysis

Hamon ResearchCottrell, Inc Company Profile is a complete analysis of the companys operations, strategies, outlook and historic performance. The research work analyzes key strategies in current market conditions, SWOT profile,

USD 200View Report

Greaves Cotton Limited Company Profile- Outlook, Business Segments, Competitors, Goods and Services, SWOT and Financial Analysis

Greaves Cotton Limited Company Profile is a complete analysis of the companys operations, strategies, outlook and historic performance. The research work analyzes key strategies in current market conditions, SWOT

USD 200View Report

United States Cotton Flock Printed Tablecloth Market Report 2016

Notes:Sales, means the sales volume of Cotton Flock Printed TableclothRevenue, means the sales value of Cotton Flock Printed TableclothThis report studies sales (consumption) of Cotton Flock Printed Tablecloth in United

USD 3800View Report

China Video Intercom Devices and Equipment Market Research Report 2016

Notes:Sales, means the sales volume of Video Intercom Devices and EquipmentRevenue, means the sales value of Video Intercom Devices and EquipmentThis report studies Video Intercom Devices and Equipment in China

USD 3200View Report

Korea Video Intercom Devices and Equipment Market Report 2016

Notes:Sales, means the sales volume of Video Intercom Devices and EquipmentRevenue, means the sales value of Video Intercom Devices and EquipmentThis report studies sales (consumption) of Video Intercom Devices and

USD 3800View Report

Japan Video Intercom Devices and Equipment Market Report 2016

Notes:Sales, means the sales volume of Video Intercom Devices and EquipmentRevenue, means the sales value of Video Intercom Devices and EquipmentThis report studies sales (consumption) of Video Intercom Devices and

USD 3800View Report

Fill The Form For Sample Request
Name*
Email*
Mobile No.*
LandLine No.
If you want to purchase particular section from this report then kindly contact us at contact@aarkstore.com.

Delivery Details

PDF FORMAT REPORTS will be delivered by email within 12 to 24 hours after placing the order (Mon-Fri IST)

CHOOSE FORMAT

Discount on PDF and Enterprise Wide Licence reports
  • PDF $ 3495    $ 3495
  • Site Licence $ 6990    $ 6990
  • Enterprise Wide Licence $ 10485    $ 10485
$ 3495

Reports Details

Published Date : Feb 2016
No. of Pages :94
Country :Global
Category :Information Technology
Publisher :Pyramid Research
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

Customized Research

If you do not find this specific report suitable to your exact needs then you can also opt for customized research report that will befit all your expectation. To specify your requirements CLICK HERE

 

We Accept

payment