Market Research Reports and Industry Reports

Mobile Analytics Market by Type (Mobile Advertising and Marketing Analytics, In-app Behavioral Analytics, Application Performance Analytics, and Others), by Deployment, by Verticals, by Region - Global Forecast and Analysis to 2020

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The mobile analytics solutions are being widely adopted by businesses across various verticals, such as Banking, Financial Services and Insurance (BFSI), manufacturing, retail and e-Commerce, telecommunication and IT, media and entertainment, government, healthcare and life sciences, transportation and logistics, travel and hospitality, gaming, and others. The companies are adopting mobile analytics solution to increase their ROI and enhance mobile performance campaigns.

The explosive growth in the mobile apps in Google Play and iOS App Store is combining mobile and big data together. Mobile app usage and mobile data consumption has continued to grow exponentially over the last 5 years. Mobile video content has accentuated the prevalent mobile revolution. The mobile analytics helps to derive meaningful insights from this data and make well-informed and intelligent decision making. North America is contributing the maximum to the growth of mobile analytics market. However, emerging economies of APAC are expected to have immense growth potential during the forecast period. Still, the challenges related to the privacy are hindering the mobile analytics growth globally.

The complete mobile analytics market is segmented on the basis of types, deployment models, verticals, and regions. The overall market size is devised by adding up the individual market sizes of all the types including mobile advertising and marketing analytics, in-app behavioral analytic, application performance analytics, and others.

The mobile analytics solution and services are currently being offered by numerous vendors, such as IBM, Amazon Web Services (AWS), Google, Localytics, Adobe, Webtrends, ComScore, Flurry, Micrososft, and Mixpanel. These vendors are selling variations of mobile analytics solutions to give detailed knowledge about ranking, review, and rating of the mobile application.

The major issue restraining the growth of the mobile analytics market is the privacy concern. Mobile phones generate enormous amount of personal data, therefore as the market flourishes, security of that data is becoming a growing concern. Thus, mobile analytics vendors as well as systems integrators are working together to ensure that maximum features are provided considering the regulation.

The report would help the market leaders or new entrants in this market in better understanding of the competitors and gain more insights to improve one’s position in the business. There is a separate section on competitive landscape, which includes competitor ecosystem, mergers and acquisitions, partnerships, and agreements. Besides, there are company profiles of ten players in this market. In this section, market internals have also been provided to put one ahead of the competitors.

The global mobile analytics market is expected to grow from USD 1.36 billion in 2015 to USD 4.12 billion by 2020, at a Compound Annual Growth Rate (CAGR) of 24.73%.

1 INTRODUCTION 13
1.1 OBJECTIVES OF THE STUDY 13
1.2 MARKET DEFINITION 13
1.3 MARKET SCOPE 14
1.3.1 MARKETS COVERED 14
1.3.2 YEARS CONSIDERED FOR THE STUDY 15
1.4 CURRENCY 15
1.5 LIMITATIONS 15
1.6 STAKEHOLDERS 15
2 RESEARCH METHODOLOGY 16
2.1 RESEARCH DATA 18
2.1.1 SECONDARY DATA 18
2.1.1.1 Key data taken from secondary sources 18
2.1.2 PRIMARY DATA 19
2.1.2.1 Key data taken from primary sources 19
2.1.2.2 Key industry insights 20
2.1.2.3 Breakdown of primaries 20
2.2 MARKET SIZE ESTIMATION 21
2.2.1 BOTTOM-UP APPROACH 21
2.2.2 TOP-DOWN APPROACH 22
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 22
2.4 RESEARCH ASSUMPTIONS 24
3 EXECUTIVE SUMMARY 25
4 PREMIUM INSIGHTS 29
4.1 ATTRACTIVE MARKET OPPORTUNITIES 29
4.2 MOBILE ANALYTICS MARKET: TOP THREE END USERS 29
4.3 KEY APPLICATIONS AND REGIONS IN THE MOBILE ANALYTICS MARKET 30
4.4 LIFE CYCLE ANALYSIS, BY REGION 30
5 MARKET OVERVIEW 32
5.1 INTRODUCTION 32
5.2 EVOLUTION OF THE MOBILE ANALYTICS MARKET 32
5.3 MARKET SEGMENTATION 33
5.3.1 BY TYPE 33
5.3.2 BY DEPLOYMENT TYPE 33
5.3.3 BY VERTICAL 34
5.3.4 BY REGION 34
5.4 MARKET DYNAMICS 35
5.4.1 DRIVERS 35
5.4.1.1 Smartphone penetration and increased number of mobile apps 35
5.4.1.2 Increasing usage of apps for mobile advertising 36
5.4.2 RESTRAINTS 36
5.4.2.1 Increasing privacy concerns 36
5.4.3 OPPORTUNITIES 36
5.4.3.1 Cloud-based mobile analytics 36
5.4.3.2 Convergence of mobile, web, and social analytics 36
5.4.4 CHALLENGES 37
5.4.4.1 Scattered data silos and complex technology 37
5.4.4.2 Low level of awareness 37
5.5 REGULATORY IMPLICATIONS 37
6 INDUSTRY TRENDS 38
6.1 INTRODUCTION 38
6.2 VALUE CHAIN ANALYSIS 38
6.3 STRATEGIC BENCHMARKING 40
7 MOBILE ANALYTICS MARKET, BY TYPE 41
7.1 INTRODUCTION 42
7.2 MOBILE ADVERTISING AND MARKETING ANALYTICS 43
7.2.1 CAMPAIGN ANALYTICS 43
7.2.2 AD ATTRIBUTION ANALYSIS 43
7.2.3 CONVERSION FUNNEL ANALYSIS 43
7.3 IN-APP BEHAVIORAL ANALYTICS 44
7.3.1 TOUCH HEATMAPS 44
7.3.2 EVENT TRACKING 44
7.3.3 USER PROFILING AND DEMOGRAPHICS 44
7.4 APPLICATION PERFORMANCE ANALYTICS 45
7.4.1 CROSS PLATFORM ANALYSIS 45
7.4.2 MOBILE A/B TESTING 45
7.5 OTHERS 46
8 MOBILE ANALYTICS MARKET, BY DEPLOYMENT 48
8.1 INTRODUCTION 49
8.2 ON-PREMISE 50
8.3 CLOUD 50
9 MOBILE ANALYTICS MARKET ANALYSIS, BY VERTICAL 52
9.1 INTRODUCTION 53
9.2 RETAIL AND E-COMMERCE 54
9.3 BANKING, FINANCIAL SERVICES AND INSURANCE (BFSI) 56
9.4 TELECOMMUNICATIONS AND IT 57
9.5 GAMING 58
9.6 GOVERNMENT 60
9.7 MEDIA AND ENTERTAINMENT 61
9.8 HEALTHCARE AND LIFE SCIENCES 62
9.9 TRAVEL AND HOSPITALITY 64
9.10 MANUFACTURING 65
9.11 TRANSPORTATION AND LOGISTICS 66
9.12 OTHERS 68
10 GEOGRAPHIC ANALYSIS 70
10.1 INTRODUCTION 70
10.2 NORTH AMERICA 72
10.3 EUROPE 75
10.4 ASIA-PACIFIC 76
10.5 MIDDLE EAST AND AFRICA 79
10.6 LATIN AMERICA 80
11 COMPETITIVE LANDSCAPE 82
11.1 OVERVIEW 82
11.2 COMPETITIVE SITUATION AND TRENDS 83
11.2.1 NEW PRODUCT LAUNCHES 84
11.2.2 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES 84
11.2.3 MERGERS & ACQUISITIONS 85
11.2.4 EXPANSIONS 86
12 COMPANY PROFILE 87
12.1 ADOBE SYSTEMS INCORPORATED 87
12.2 GOOGLE INC 90
12.3 INTERNATIONAL BUSINESS MACHINES CORPORATION 93
12.4 LOCALYTICS 96
12.5 MICROSOFT CORPORATION 98
12.6 WEBTRENDS 101
12.7 AMAZON WEB SERVICES, INC. 102
12.8 MIXPANEL, INC. 103
12.9 FLURRY, INC. 104
12.10 COMSCORE, INC. 105
13 APPENDIX 107
13.1 INSIGHTS FROM INDUSTRY EXPERTS 107
13.2 DISCUSSION GUIDE 108
13.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 111
13.4 AVAILABLE CUSTOMIZATIONS 112
13.5 RELATED REPORTS 113


List Of Tables

TABLE 1 ASSUMPTIONS 24
TABLE 2 MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013–2020 (USD MILLION) 42
TABLE 3 MOBILE ADVERTISING AND MARKETING ANALYTICS: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 43
TABLE 4 MOBILE ADVERTISING AND MARKETING ANALYTICS: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013–2020 (USD MILLION) 44
TABLE 5 IN-APP BEHAVIORAL ANALYTICS: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 45
TABLE 6 IN-APP BEHAVIORAL ANALYTICS: MOBILE ANALYTICS MARKET SIZE,
BY DEPLOYMENT, 2013–2020 (USD MILLION) 45
TABLE 7 APPLICATION PERFORMANCE ANALYTICS: MOBILE ANALYTICS MARKET SIZE,
BY REGION, 2013–2020 (USD MILLION) 46
TABLE 8 APPLICATION PERFORMANCE ANALYTICS: MOBILE ANALYTICS MARKET SIZE,
BY DEPLOYMENT, 2013–2020 (USD MILLION) 46
TABLE 9 OTHERS: MOBILE ANALYTICS MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 47
TABLE 10 OTHERS: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT,
2013–2020 (USD MILLION) 47
TABLE 11 GLOBAL MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT,
2013–2020 (USD MILLION) 49
TABLE 12 ON-PREMISE: MOBILE ANALYTICS MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 50
TABLE 13 CLOUD: MOBILE ANALYTICS MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 51
TABLE 14 MOBILE ANALYTICS MARKET SIZE, BY VERTICAL, 2013–2020 (USD MILLION) 54
TABLE 15 RETAIL AND E-COMMERCE: MOBILE ANALYTICS MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 55
TABLE 16 RETAIL AND E-COMMERCE: MOBILE ANALYTICS MARKET SIZE, BY TYPE,
2013–2020 (USD MILLION) 55
TABLE 17 RETAIL AND E-COMMERCE: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013–2020 (USD MILLION) 55
TABLE 18 BFSI: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 56
TABLE 19 BFSI: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013–2020 (USD MILLION) 56
TABLE 20 BFSI: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT,
2013–2020 (USD MILLION) 57
TABLE 21 TELECOMMUNICATIONS AND IT: MOBILE ANALYTICS MARKET SIZE,
BY REGION, 2013–2020 (USD MILLION) 57
TABLE 22 TELECOMMUNICATIONS AND IT: MOBILE ANALYTICS MARKET SIZE,
BY TYPE, 2013–2020 (USD MILLION) 58
TABLE 23 TELECOMMUNICATIONS AND IT: MOBILE ANALYTICS MARKET SIZE,
BY DEPLOYMENT, 2013–2020 (USD MILLION) 58
TABLE 24 GAMING: MOBILE ANALYTICS MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 59
TABLE 25 GAMING: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013–2020 (USD MILLION) 59
TABLE 26 GAMING: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT,
2013–2020 (USD MILLION) 59
TABLE 27 GOVERNMENT: MOBILE ANALYTICS MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 60
TABLE 28 GOVERNMENT: MOBILE ANALYTICS MARKET SIZE, BY TYPE,
2013–2020 (USD MILLION) 60
TABLE 29 GOVERNMENT: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT,
2013–2020 (USD MILLION) 61
TABLE 30 MEDIA AND ENTERTAINMENT: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 61
TABLE 31 MEDIA AND ENTERTAINMENT: MOBILE ANALYTICS MARKET SIZE, BY TYPE,
2013–2020 (USD MILLION) 62
TABLE 32 MEDIA AND ENTERTAINMENT: MOBILE ANALYTICS MARKET SIZE,
BY DEPLOYMENT, 2013–2020 (USD MILLION) 62
TABLE 33 HEALTHCARE AND LIFE SCIENCES: MOBILE ANALYTICS MARKET SIZE,
BY REGION, 2013–2020 (USD MILLION) 63
TABLE 34 HEALTHCARE AND LIFE SCIENCES: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013–2020 (USD MILLION) 63
TABLE 35 HEALTHCARE AND LIFE SCIENCES: MOBILE ANALYTICS MARKET SIZE,
BY DEPLOYMENT, 2013–2020 (USD MILLION) 63
TABLE 36 TRAVEL AND HOSPITALITY: MOBILE ANALYTICS MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 64
TABLE 37 TRAVEL AND HOSPITALITY: MOBILE ANALYTICS MARKET SIZE, BY TYPE,
2013–2020 (USD MILLION) 64
TABLE 38 TRAVEL AND HOSPITALITY: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013–2020 (USD MILLION) 65
TABLE 39 MANUFACTURING: MOBILE ANALYTICS MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 65
TABLE 40 MANUFACTURING: MOBILE ANALYTICS MARKET SIZE, BY TYPE,
2013–2020 (USD MILLION) 66
TABLE 41 MANUFACTURING: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT,
2013–2020 (USD MILLION) 66
TABLE 42 TRANSPORTATION AND LOGISTICS: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 67
TABLE 43 TRANSPORTATION AND LOGISTICS: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013–2020 (USD MILLION) 67
TABLE 44 TRANSPORTATION AND LOGISTICS: MOBILE ANALYTICS MARKET SIZE,
BY DEPLOYMENT, 2013–2020 (USD MILLION) 67
TABLE 45 OTHERS: MOBILE ANALYTICS MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 68
TABLE 46 OTHERS: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013–2020 (USD MILLION) 68
TABLE 47 OTHERS: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT,
2013–2020 (USD MILLION) 69
TABLE 48 MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 70
TABLE 49 NORTH AMERICA: MOBILE ANALYTICS MARKET SIZE, BY VERTICAL,
2013–2020 (USD MILLION) 72
TABLE 50 NORTH AMERICA: MOBILE ANALYTICS MARKET SIZE, BY TYPE,
2013–2020 (USD MILLION) 73
TABLE 51 NORTH AMERICA: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT,
2013–2020 (USD MILLION) 73
TABLE 52 EUROPE: MOBILE ANALYTICS MARKET SIZE, BY VERTICAL,
2013–2020 (USD MILLION) 75
TABLE 53 EUROPE: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013–2020 (USD MILLION) 76
TABLE 54 EUROPE: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT,
2013–2020 (USD MILLION) 76
TABLE 55 APAC: MOBILE ANALYTICS MARKET SIZE, BY VERTICAL,
2013–2020 (USD MILLION) 77
TABLE 56 APAC: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013–2020 (USD MILLION) 77
TABLE 57 APAC: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT,
2013–2020 (USD MILLION) 78
TABLE 58 MEA: MOBILE ANALYTICS MARKET SIZE, BY VERTICAL, 2013–2020 (USD MILLION) 79
TABLE 59 MEA: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013–2020 (USD MILLION) 79
TABLE 60 MEA: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT,
2013–2020 (USD MILLION) 80
TABLE 61 LATIN AMERICA: MOBILE ANALYTICS MARKET SIZE, BY VERTICAL,
2013–2020 (USD MILLION) 80
TABLE 62 LATIN AMERICA: MOBILE ANALYTICS MARKET SIZE, BY TYPE,
2013–2020 (USD MILLION) 81
TABLE 63 LATIN AMERICA: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT,
2013–2020 (USD MILLION) 81
TABLE 64 NEW PRODUCT LAUNCHES, 2012–2015 84
TABLE 65 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES,
2012-2015 84
TABLE 66 MERGERS & ACQUISITIONS, 2012-2015 85
TABLE 67 EXPANSIONS AND OTHERS, 2013-2015 86


List Of Figures

FIGURE 1 MOBILE ANALYTICS MARKET 14
FIGURE 2 MOBILE ANALYTICS MARKET: RESEARCH DESIGN 16
FIGURE 3 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION,
AND REGION 20
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 21
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 22
FIGURE 6 DATA TRIANGULATION 23
FIGURE 7 GLOBAL MOBILE ANALYTICS MARKET SIZE, BY VERTICALS ( 2015 VS 2020): RETAIL AND ECOMMERCE SEGMENT TO LEAD THE MARKET 26
FIGURE 8 CLOUD-BASED MOBILE ANALYTICS SOLUTION TO GAIN HIGHEST TRACTION DURING THE FORECAST PERIOD (2015-2020) 27
FIGURE 9 BASED ON TYPE, MOBILE ADVERTISING AND MARKETING ANALYTICS IS EXPECTED TO LEAD THE MOBILE ANALYTICS MARKET DURING THE FORECAST PERIOD (2015–2020) 27
FIGURE 10 ASIA-PACIFIC IS EXPECTED TO GAIN THE HIGHEST TRACTION FOR MOBILE ANALYTICS SOLUTIONS DURING THE FORECAST PERIOD 28
FIGURE 11 LUCRATIVE GROWTH PROSPECTS IN THE MOBILE ANALYTICS MARKET 29
FIGURE 12 MANUFACTURING VERTICAL IS EXPECTED TO GROW AT THE HIGHEST CAGR IN THE MOBILE ANALYTICS MARKET 29
FIGURE 13 MOBILE ANALYTICS MARKET: MARKET GROWTH RATE OF THE TOP THREE TYPES AND REGIONS (2015–2020) 30
FIGURE 14 ASIA-PACIFIC IS EXPECTED TO GROW EXPONENTIALLY DURING THE FORECAST PERIOD 30
FIGURE 15 MARKET EVOLUTION OF MOBILE ANALYTICS MARKET 32
FIGURE 16 MOBILE ANALYTICS MARKET SEGMENTATION: BY TYPE 33
FIGURE 17 MOBILE ANALYTICS MARKET SEGMENTATION: BY DEPLOYMENT TYPE 33
FIGURE 18 MOBILE ANALYTICS MARKET SEGMENTATION: BY VERTICAL 34
FIGURE 19 MOBILE ANALYTICS MARKET SEGMENTATION: BY REGION 34
FIGURE 20 MOBILE ANALYTICS: MARKET DYNAMICS 35
FIGURE 21 MOBILE ANALYTICS: VALUE CHAIN ANALYSIS 39
FIGURE 22 MOBILE ANALYTICS: STRATEGIC BENCHMARKING 40
FIGURE 23 IN-APP BEHAVIOURAL ANALYTICS MARKET IS EXPECTED TO WITNESS THE HIGHEST CAGR DURING THE FORECAST PERIOD 42
FIGURE 24 CLOUD DEPLOYMENT WILL GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 49
FIGURE 25 RETAIL AND E-COMMERCE, GAMING, AND MEDIA AND ENTERTAINMENT WILL CONTINUE TO DOMINATE THE MOBILE ANALYTICS MARKET DURING THE FORECAST PERIOD 53
FIGURE 26 NORTH AMERICA WILL CONTINUE TO LEAD THE MOBILE ANALYTICS MARKET DURING THE FORECAST PERIOD 71
FIGURE 27 MOBILE ANALYTICS MARKET IN ASIA-PACIFIC IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 71
FIGURE 28 NORTH AMERICA: REGIONAL MARKET SNAPSHOT 74
FIGURE 29 ASIA-PACIFIC: REGIONAL MARKET SNAPSHOT 78
FIGURE 30 COMPANIES ADOPTED NEW PRODUCT LAUNCHES AS THE KEY GROWTH STRATEGY BETWEEN 2012 AND 2014 82
FIGURE 31 MARKET EVALUATION FRAMEWORK 83
FIGURE 32 BATTLE FOR MARKET SHARE: THE KEY STRATEGY ADOPTED WAS NEW PRODUCT LAUNCHES 83
FIGURE 33 ADOBE SYSTEMS INCORPORATED: COMPANY SNAPSHOT 87
FIGURE 34 ADOBE SYSTEMS INCORPORATED: SWOT ANALYSIS 89
FIGURE 35 GOOGLE INC: COMPANY SNAPSHOT 90
FIGURE 36 GOOGLE INC.: SWOT ANALYSIS 92
FIGURE 37 INTERNATIONAL BUSINESS MACHINES CORPORATION: COMPANY SNAPSHOT 93
FIGURE 38 INTERNATIONAL BUSINESS MACHINES CORPORATION: SWOT ANALYSIS 95
FIGURE 39 LOCALYTICS: SWOT ANALYSIS 97
FIGURE 40 MICROSOFT CORPORATION: COMPANY SNAPSHOT 98
FIGURE 41 MICROSOFT CORPORATION: SWOT ANALYSIS 100
FIGURE 42 COMSCORE, INC.: COMPANY SNAPSHOT 105


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Reports Details

Published Date : Oct 2015
No. of Pages :115
Country :Global
Category :Information Technology
Publisher :MarketsandMarkets
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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