Market Research Reports and Industry Reports

Mobile Anti-Malware Market by Operating System (Android OS, Apple OS, Window OS, Blackberry OS, and Other), by Organization Size, by Vertical and by Region (North America, Europe, Asia Pacific, Middle East and Africa and Latin America) - Global Forecast to 2020

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The mobile anti-malware market is concerned with the prevention, detection, and mitigation of sophisticated threats such as zero-day vulnerabililties and other advanced threats. These advanced threats can easily evade traditional network security, leaving enterprise networks at huge risks to the theft of valuable intellectual properties. Hence, enterprises are rapidly adopting multi-layered advanced threat protection towards protecting their business information.

The main drivers of the mobile anti-malware market include a rise in the number of sophasticated malware attacks on the smartphones and increased BYOD adoption among the organizations. The mobile anti-malware market comprises key players such as Symantec, Sophos, Malwarebytes, McAfee, AVG Technologies, Avast Software, Bitdefender, and others. These players adopted key business strategies such as new product developments, global expansions, mergers, partnerships, and acquisitions to retain their market share and cater to the needs of the end users such as SMBs and larege enterprises.

MarketsandMarkets expects the mobile anti-malware market size to grow from USD 2,495.2 million in 2015 to USD 5,700.0 million by 2020, at a CAGR of 18.0% from 2015 to 2020. The BFSI sector is expected to account for the largest market share during the forecast period. However, there are a few revenue pockets, namely govrenment and telecom and IT, which are also expected to witness significant growth in this period.

The report will help the market leaders/new entrants in this market in the following ways:

1. This report segments the mobile anti-malware market into operating system, organization size, vertical, and region, covering the market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market. The market numbers are further split across the different verticals and regions.

2. This report will help stakeholders to better understand the competitor and gain more insights to better position their businesses. The competitive landscape section includes competitor ecosystem, partnerships, mergers and acquisitions. Besides this, there are company profiles of 10 top players in this market along with their key business strategies and recent developments in the market.

3. The report helps stakeholders to understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.
1 INTRODUCTION 13
1.1 OBJECTIVES OF THE STUDY 13
1.2 MARKET DEFINITION 13
1.3 MARKET SCOPE 13
1.3.1 MARKETS COVERED 14
1.3.2 YEARS CONSIDERED FOR THE STUDY 14
1.4 LIMITATIONS 15
1.5 CURRENCY 15
1.6 STAKEHOLDERS 15
2 RESEARCH METHODOLOGY 16
2.1 RESEARCH DATA 16
2.1.1 SECONDARY DATA 17
2.1.1.1 Key data from secondary sources 17
2.1.2 PRIMARY DATA 18
2.1.2.1 Key data from primary sources 18
2.1.2.2 Key industry insights 19
2.1.2.3 Breakdown of primary interviews 19
2.2 MARKET SIZE ESTIMATION 20
2.2.1 BOTTOM-UP APPROACH 20
2.2.2 TOP-DOWN APPROACH 21
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 22
2.4 ASSUMPTIONS 23
3 EXECUTIVE SUMMARY 24
4 PREMIUM INSIGHTS 28
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE MOBILE ANTI-MALWARE MARKET 28
4.2 MOBILE ANTI-MALWARE MARKET, BY OPERATING SYSTEM 28
4.3 MOBILE ANTI-MALWARE MARKET, BY VERTICAL AND REGION 29
4.4 MOBILE ANTI-MALWARE MARKET POTENTIAL 30
4.5 LIFE CYCLE ANALYSIS, BY REGION 2015 30
5 MARKET OVERVIEW 31
5.1 INTRODUCTION 32
5.2 EVOLUTION OF MOBILE ANTI-MALWARE MARKET 32
5.3 MARKET SEGMENTATION 33
5.3.1 BY OPERATING SYSTEM 33
5.3.2 BY ORGANIZATION SIZE 34
5.3.3 BY VERTICAL 34
5.3.4 BY REGION 34
5.4 MARKET DYNAMICS 35
5.4.1 DRIVERS 35
5.4.1.1 Increasing adoption of BYOD policies among organizations 35
5.4.1.2 Increasing malware attacks on smartphones 36
5.4.2 RESTRAINTS 37
5.4.2.1 Lack of awareness and training 37
5.4.2.2 High level of encryption in new mobile applications 37
5.4.3 OPPORTUNITIES 38
5.4.3.1 Increasing smartphones market 38
5.4.4 CHALLENGES 38
5.4.4.1 Evolving mobile malware threats 38
6 INDUSTRY TRENDS 39
6.1 INTRODUCTION 39
6.2 VALUE CHAIN ANALYSIS 39
6.3 STRATEGIC BENCHMARKING 41
7 MOBILE ANTI-MALWARE MARKET ANALYSIS, BY OPERATING SYSTEM 42
7.1 INTRODUCTION 43
7.2 ANDROID OS 44
7.3 APPLE OS 45
7.4 WINDOWS OS 45
7.5 BLACKBERRY OS 46
7.6 OTHERS 47
8 MOBILE ANTI-MALWARE MARKET ANALYSIS, BY ORGANIZATION SIZE 48
8.1 INTRODUCTION 49
8.2 SMB 50
8.3 LARGE ENTERPRISE 50
9 MOBILE ANTI-MALWARE MARKET ANALYSIS, BY VERTICAL 52
9.1 INTRODUCTION 53
9.2 BANKING, FINANCIAL SERVICES AND INSURANCE (BFSI) 54
9.3 HEALTHCARE 55
9.4 RETAIL 56
9.5 MEDIA AND ENTERTAINMENT 57
9.6 PUBLIC/GOVERNMENT 58
9.7 TELECOM AND IT 59
9.8 UTILITIES 60
9.9 OTHERS 61
10 GEOGRAPHIC ANALYSIS 62
10.1 INTRODUCTION 63
10.2 NORTH AMERICA 65
10.3 EUROPE 68
10.4 ASIA-PACIFIC 70
10.5 MIDDLE EAST AND AFRICA 73
10.6 LATIN AMERICA 75
11 COMPETITIVE LANDSCAPE 77
11.1 OVERVIEW 77
11.2 COMPETITIVE SITUATION AND TRENDS 78
11.2.1 NEW PRODUCT LAUNCHES 79
11.2.2 NEW ALLIANCES, CONTRACTS, PARTNERSHIPS, AND AGREEMENTS 79
11.2.3 MERGERS AND ACQUISITIONS 80
11.2.4 EXPANSIONS 80
11.2.5 SUPPLIER OVERVIEW 81
12 COMPANY PROFILES 82
(Overview, Financial*, Products & Services, Strategy, and Developments)
12.1 SYMANTEC CORPORATION 82
12.2 SOPHOS 85
12.3 MCAFEE 88
12.4 AVAST SOFTWARE S.R.O. 90
12.5 AVG TECHNOLOGIES 92
12.6 MALWAREBYTES CORPORATION 94
12.7 BITDEFENDER 95
12.8 ESET, SPOL. S.R.O. 97
12.9 LOOKOUT, INC. 98
12.10 KASPERSKY LAB 99
*Details might not be captured in case of unlisted companies.
13 APPENDIX 100
13.1 OTHER DEVELOPMENTS 100
13.2 DISCUSSION GUIDE 103
13.3 INSIGHTS OF INDUSTRY EXPERTS 106
13.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 107
13.5 RELATED REPORTS 109

List Of Tables

TABLE 1 MOBILE ANTI-MALWARE MARKET SIZE AND GROWTH,
20132020 (USD MILLION, Y-O-Y %) 24
TABLE 2 MOBILE ANTI-MALWARE MARKET: ANALYSIS OF DRIVERS 36
TABLE 3 MOBILE ANTI-MALWARE MARKET: ANALYSIS OF RESTRAINTS 37
TABLE 4 MOBILE ANTI-MALWARE MARKET: ANALYSIS OF OPPORTUNITIES 38
TABLE 5 MOBILE ANTI-MALWARE MARKET: ANALYSIS OF CHALLENGES 38
TABLE 6 MOBILE ANTI-MALWARE MARKET SIZE, BY OPERATING SYSTEM,
20132020 (USD MILLION) 44
TABLE 7 ANDROID OS: MOBILE ANTI-MALWARE MARKET SIZE, BY REGION,
20132020 (USD MILLION) 44
TABLE 8 APPLE OS: MOBILE ANTI-MALWARE MARKET SIZE, BY REGION,
20132020 (USD MILLION) 45
TABLE 9 WINDOWS OS: MOBILE ANTI-MALWARE MARKET SIZE, BY REGION,
20132020 (USD MILLION) 46
TABLE 10 BLACKBERRY OS: MOBILE ANTI-MALWARE MARKET SIZE, BY REGION,
20132020 (USD MILLION) 46
TABLE 11 OTHERS: MOBILE ANTI-MALWARE MARKET SIZE, BY REGION,
20132020 (USD MILLION) 47
TABLE 12 MOBILE ANTI-MALWARE MARKET SIZE, BY ORGANIZATION SIZE,
20132020 (USD MILLION) 49
TABLE 13 SMB: MOBILE ANTI-MALWARE MARKET SIZE, BY REGION,
20132020 (USD MILLION) 50
TABLE 14 LARGE ENTERPRISE: MOBILE ANTI-MALWARE MARKET SIZE, BY REGION,
20132020 (USD MILLION) 51
TABLE 15 MOBILE ANTI-MALWARE MARKET SIZE, BY VERTICAL, 20132020 (USD MILLION) 54
TABLE 16 BFSI: MOBILE ANTI-MALWARE MARKET SIZE, BY REGION,
20132020 (USD MILLION) 55
TABLE 17 HEALTHCARE: MOBILE ANTI-MALWARE MARKET SIZE, BY REGION,
20132020 (USD MILLION) 56
TABLE 18 RETAIL: MOBILE ANTI-MALWARE MARKET SIZE, BY REGION,
20132020 (USD MILLION) 57
TABLE 19 MEDIA AND ENTERTAINMANT: MOBILE ANTI-MALWARE MARKET SIZE, BY REGION, 20132020 (USD MILLION) 57
TABLE 20 PUBLIC/GOVERNMENT: MOBILE ANTI-MALWARE MARKET SIZE, BY REGION, 20132020 (USD MILLION) 58
TABLE 21 TELECOM AND IT: MOBILE ANTI-MALWARE MARKET SIZE, BY REGION,
20132020 (USD MILLION) 59
TABLE 22 UTILITIES: MOBILE ANTI-MALWARE MARKET SIZE, BY REGION,
20132020 (USD MILLION) 60
TABLE 23 OTHERS: MOBILE ANTI-MALWARE MARKET SIZE, BY REGION,
20132020 (USD MILLION) 61
TABLE 24 MOBILE ANTI-MALWARE MARKET SIZE, BY REGION, 20132020 (USD MILLION) 63
TABLE 25 NORTH AMERICA: MOBILE ANTI-MALWARE MARKET SIZE, BY OPERATING SYSTEM, 20132020 (USD MILLION) 67
TABLE 26 NORTH AMERICA: MOBILE ANTI-MALWARE MARKET SIZE, BY ORGANIZATION SIZE, 20132020 (USD MILLION) 67
TABLE 27 NORTH AMERICA: MOBILE ANTI-MALWARE MARKET SIZE, BY VERTICAL,
20132020 (USD MILLION) 68
TABLE 28 EUROPE: MOBILE ANTI-MALWARE MARKET SIZE, BY OPERATING SYSTEM,
20132020 (USD MILLION) 69
TABLE 29 EUROPE: MOBILE ANTI-MALWARE MARKET SIZE, BY ORGANIZATION SIZE,
20132020 (USD MILLION) 69
TABLE 30 EUROPE: MOBILE ANTI-MALWARE MARKET SIZE, BY VERTICAL,
20132020 (USD MILLION) 70
TABLE 31 ASIA-PACIFIC: MOBILE ANTI-MALWARE MARKET SIZE, BY OPERATING SYSTEM, 20132020 (USD MILLION) 72
TABLE 32 ASIA-PACIFIC: MOBILE ANTI-MALWARE MARKET SIZE, BY ORGANIZATION SIZE, 20132020 (USD MILLION) 72
TABLE 33 ASIA-PACIFIC: MOBILE ANTI-MALWARE MARKET SIZE, BY VERTICAL,
20132020 (USD MILLION) 73
TABLE 34 MIDDLE EAST AND AFRICA: MOBILE ANTI-MALWARE MARKET SIZE, BY OPERATING SYSTEM, 20132020 (USD MILLION) 73
TABLE 35 MIDDLE EAST AND AFRICA: MOBILE ANTI-MALWARE MARKET SIZE, BY ORGANIZATION SIZE, 20132020 (USD MILLION) 74
TABLE 36 MIDDLE EAST AND AFRICA: MOBILE ANTI-MALWARE MARKET SIZE, BY VERTICAL, 20132020 (USD MILLION) 74
TABLE 37 LATIN AMERICA: MOBILE ANTI-MALWARE MARKET SIZE, BY OPERATING SYSTEM, 20132020 (USD MILLION) 75
TABLE 38 LATIN AMERICA: MOBILE ANTI-MALWARE MARKET SIZE, BY ORGANIZATION SIZE, 20132020 (USD MILLION) 75
TABLE 39 LATIN AMERICA: MOBILE ANTI-MALWARE MARKET SIZE, BY VERTICAL,
20132020 (USD MILLION) 76
TABLE 40 NEW PRODUCT LAUNCHES, 2015 79
TABLE 41 NEW ALLIANCES, CONTRACTS, PARTNERSHIPS, AND AGREEMENTS, 2015 79
TABLE 42 MERGERS AND ACQUISITIONS, 20142015 80
TABLE 43 EXPANSIONS, 2015 80
TABLE 44 NEW PRODUCT LAUNCHES, 20122015 100
TABLE 45 NEW ALLIANCES, CONTRACTS, PARTNERSHIPS, AND AGREEMENTS, 20122015 101
TABLE 46 MERGERS AND ACQUISITIONS, 20122015 102
TABLE 47 EXPANSIONS, 20122015 102

List Of Figures

FIGURE 1 RESEARCH DESIGN 16
FIGURE 2 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE,
DESIGNATION, AND REGION 19
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 20
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 21
FIGURE 5 DATA TRIANGULATION 22
FIGURE 6 ANDROID OS SEGMENT ESTIMATED TO HAVE THE LARGEST SHARE OF THE MOBILE ANTI-MALWARE MARKET DURING THE FORECAST PERIOD 25
FIGURE 7 LARGE ENTERPRISES SEGMENT IS EXPECTED TO LEAD THE MOBILE ANTI-MALWARE MARKET DURING THE FORECAST PERIOD 25
FIGURE 8 BFSI IS ESTIMATED TO BE THE MARKET LEADER FOR THE MOBILE ANTI-MALWARE MARKET THROUGHOUT THE FORECAST PERIOD 26
FIGURE 9 NORTH AMERICA IS EXPECTED TO LEAD THE MOBILE ANTI-MALWARE MARKET IN
2015 27
FIGURE 10 PROLIFERATION OF DIGITAL TECHNOLOGIES PROVIDES OPPORTUNITIES FOR MOBILE ANTI-MALWARE SOLUTION VENDORS 28
FIGURE 11 ANDROID OS ESTIMATED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 28
FIGURE 12 BFSI VERTICAL AND ASIA-PACIFIC ESTIMATED TO GROW AT THE HIGHEST CAGR FROM 2015 TO 2020 29
FIGURE 13 ASIA-PACIFIC TO GROW AT THE HIGHEST CAGR FROM 2015 TO 2020 30
FIGURE 14 ASIA-PACIFIC TO WITNESS THE HIGHEST GROWTH FROM 2015 TO 2020 30
FIGURE 15 MOBILE ANTI-MALWARE MARKET EVOLUTION 33
FIGURE 16 MOBILE ANTI-MALWARE MARKET SEGMENTATION: BY OPERATING SYSTEM 33
FIGURE 17 MOBILE ANTI-MALWARE MARKET SEGMENTATION: BY ORGANIZATION SIZE 34
FIGURE 18 MOBILE ANTI-MALWARE MARKET SEGMENTATION: BY VERTICAL 34
FIGURE 19 MOBILE ANTI-MALWARE MARKET SEGMENTATION: BY REGION 34
FIGURE 20 MOBILE ANTI-MALWARE MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 35
FIGURE 21 VALUE CHAIN: MOBILE ANTI-MALWARE MARKET 40
FIGURE 22 NEW PRODUCT LAUNCHES IS THE MOST POPULAR STRATEGY ADOPTED BY MAJOR PLAYERS OPERATING IN MOBILE ANTI-MALWARE MARKET 41
FIGURE 23 ANDROID OS IS EXPECTED TO DOMINATE THE OPERATING SYSTEM MARKET DURING THE FORECAST PERIOD 43
FIGURE 24 SMB IS EXPECTED TO GROW AT THE HIGHEST CAGR FROM 2015 TO 2020 49
FIGURE 25 MOBILE ANTI-MALWARE IS EXPECTED TO WITNESS A HIGH RATE OF ADOPTION FROM THE BFSI SECTOR IN THE NEXT 5 YEARS 53
FIGURE 26 NORTH AMERICA HAS THE LARGEST MARKET SIZE IN THE MOBILE ANTI-MALWARE MARKET DURING THE FORECAST PERIOD 63
FIGURE 27 ASIA-PACIFIC AND MIDDLE EAST AND AFRICA ATTRACTIVE DESTINATIONS FOR MOBILE ANTI-MALWARE MARKET 64
FIGURE 28 REGIONAL SNAPSHOT: ASIA-PACIFIC IS EMERGING AS A NEW MARKET FOR MOBILE ANTI-MALWARE 65
FIGURE 29 NORTH AMERICA MARKET SNAPHOT 66
FIGURE 30 ASIA-PACIFIC: ANDROID OS MARKET IS EXPECTED TO HAVE THE LARGEST
MARKET SIZE 71
FIGURE 31 COMPANIES ADOPTED NEW PRODUCT LAUNCHES AS THE KEY GROWTH STRATEGY OVER THE LAST 4 YEARS 77
FIGURE 32 MARKET EVALUATION FRAMEWORK: NEW PRODUCT LAUNCHES HAS FUELED GROWTH DURING THE PERIOD 20132015 78
FIGURE 33 MOBILE ANTI-MALWARE VENDORS 81
FIGURE 34 SYMANTEC CORPORATION: COMPANY SNAPSHOT 82
FIGURE 35 SYMANTEC CORPORATION: SWOT ANALYSIS 84
FIGURE 36 SOPHOS: SWOT ANALYSIS 87
FIGURE 37 MCAFEE: SWOT ANALYSIS 89
FIGURE 38 AVAST: SWOT ANALYSIS 91
FIGURE 39 AVG TECHNOLOGIES: SWOT ANALYSIS 93

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Reports Details

Published Date : Oct 2015
No. of Pages :110
Country :Global
Category :Information Technology
Publisher :MarketsandMarkets
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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