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The Connected Consumer Survey 2015: digitaleconomy services

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Operators must understand the demographics and behaviour of potential early adopters of digital economy services in the markets where they operate. Our Connected Consumer Survey 2015 provides a detailed, quantitative view of consumer adoption of mobile financial services, health and fitness and smart home initiatives in 15 key markets around the world.

 6. Executive summary
 7. Operators still have opportunities in the mobile commerce and financial services markets – if they target their services carefully
 8. Mobile health and fitness, as well as smart homes, are rapidly developing verticals, but operators need to understand early adopter demographics
 9. Recommendations
 10. Recommendations
 11. Mobile financial services and commerce
 12. Mobile financial services and commerce provide viable opportunities for operators in key markets
 13. Interest in m-commerce varies greatly across markets, and appropriate customer segmentation is essential
 14. Apple is well-positioned to lead mobile payments adoption because of its users high levels of engagement and disposable income
 15. Operator-led mobile money services are gaining traction – particularly in APAC countries and South Africa
 16. Mobile health and fitness
 17. Mobile health can become an important segment for operators when driven by a keen understanding of local market dynamics
 18. Health and fitness digital services can become an important differentiator for operators
 19. Health and fitness service deployment strategies must account for local market characteristics
 20. Smart homes
 21. The smart home market remains nascent, which presents opportunities and challenges for operators
 22. Smart home services in Europe and the USA have yet to achieve mainstream adoption, highlighting the need to lure early adopters
 23. No mobile platform has emerged as a clear winner in the smart home market, presenting an opportunity for operators with a bold, clear strategy
 24. Panel information and methodology
 25. Methodology
 26. Panel information: France and Germany
 27. Panel information: Indonesia and Malaysia
 28. Panel information: Morocco and Poland
 29. Panel information: Qatar and Saudi Arabia
 30. Panel information: South Africa and South Korea
 31. Panel information: Spain and Turkey
 32. Panel information: UAE and UK
 33. Panel information: USA
 34. About the authors and Analysys Mason
 35. About the authors
 36. About Analysys Mason
 37. Research from Analysys Mason
 38. Consulting from Analysys Mason


List Of Figures

 Figure 1: Geographical coverage of our Connected Consumer Survey 2015
 Figure 2: Usage of smartphones to purchase physical goods and sample penetration of bank accounts, by country
 Figure 3: Usage of smartphones to purchase physical goods and sample penetration of bank accounts, by country
 Figure 4: Usage of smartphones to purchase physical goods, by type of device and item
 Figure 5: Penetration of mobile money services
 Figure 6: Penetration of health or fitness apps, by type and country
 Figure 7: Willingness to pay for health or fitness apps, by country, Europe and the USA
 Figure 8: Use of smart peripherals for fitness tracking, by country, Europe and the USA
 Figure 9: Usage of smartphones or tablets to control or monitor home devices, by device type and country
 Figure 10: Usage of smartphones or tablets to control or monitor home devices, by operating system


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Reports Details

Published Date : Jun 2015
No. of Pages :39
Country :Global
Category :Information Technology
Publisher :Analysys Mason Limited
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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