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North America Enterprise Video Market by Delivery Mode (Video Streaming, Video Conferencing, Web Casting, Web Conferencing), by Vertical, and by Geography - Analysis & Forecasts to 2019

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Enterprise video offerings have applications such as corporate communication, learning and development, knowledge sharing, management, and others. Application areas include academia and government, BFSI, consumer goods and retail, manufacturing, media and entertainment, telecom and IT, healthcare, transportation and logistics, and others.

Academia and government verticals will be expected to grow at a high CAGR from 2014 to 2019. Video is used by government sector for running their internal video distribution networks, whereas E-learning is deployed in education sector for creating a virtual learning environment. Companies, such as Avaya, Kaltura, and Sonic Foundry provide video solutions in the academia and government sector. On the other hand, the media and entertainment industry is expected to grow at a positive CAGR during the forecast.

A major challenge for enterprises in managing video delivery starts at the time of content creation. Companies are unaware of the various phases of video content delivery, which leads them to invest more than what is required for video creation. Duplication of video content has become a common trend for content creation across regions and verticals. These compounding problems further leads to a further increase in the overall cost structure. There is also a lack of concern and responsibility among users of video conferencing. This leads to unwanted usage of resource intensive and cumbersome techniques, further leading to an increase in expenditures.

The security and privacy of the video content, shared across the various platforms, is one of the major concerns. At the same time, there are also concerns related to copyright and digital rights mismanagement, which can arise due to misuse and information leakage. In order to counter such challenges, enterprises need to re-structure their strategies of employing enterprise video offerings before usage. In the absence of apparent policies and procedures for properly identifying and managing video content, enterprise video may face a sluggish adoption rate.

There are various assumptions that we have taken into consideration for the market sizing and forecasting exercise. Few of the assumptions include political, economic, social, technological and economic factors. For instance, exchange rates, one of the economic factors, are expected to have a moderate rating of impact on this market. Therefore, dollar fluctuations are expected to not seriously affect the forecasts in the emerging Asia-Pacific regions.

The report will help the market leaders/new entrants in this market in the following ways

1. This report segments the market into delivery modes, applications, and geography, covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments. The market numbers are further split across the different verticals and countries.

2. This report will help them better understand the competitor and gain more insights to better position their business. There is a separate section on competitive landscape, including competitor ecosystem, mergers and acquisition and venture capital funding. Besides, there are company profiles of top players in this market. In this section, market internals are provided that can put them ahead of the competitors.

3. The report helps them understand the pulse of the market. The report provides information on key market drivers, restraints, challenges, and opportunities.
1 INTRODUCTION 10
1.1 OBJECTIVES OF THE STUDY 10
1.2 MARKET SEGMENTATION & COVERAGE 11
1.3 STAKEHOLDERS 12

2 RESEARCH METHODOLOGY 13
2.1 INTEGRATED ECOSYSTEM OF ENTERPRISE VIDEO MARKET 13
2.2 ARRIVING AT THE ENTERPRISE VIDEO MARKET SIZE 14
2.2.1 TOP-DOWN APPROACH 15
2.2.2 BOTTOM-UP APPROACH 17
2.2.3 DEMAND SIDE APPROACH 18
2.2.4 MACRO INDICATOR-BASED APPROACH 19
2.3 ASSUMPTIONS 20

3 EXECUTIVE SUMMARY 21

4 MARKET OVERVIEW 23
4.1 INTRODUCTION 23
4.2 NORTH AMERICA ENTERPRISE VIDEO MARKET: COMPARISON WITH NETWORKING/COMMUNICATION SOLUTIONS MARKET 25
4.3 MARKET DRIVERS AND INHIBITORS 26
4.4 KEY MARKET DYNAMICS 27
4.5 DEMAND SIDE ANALYSIS 30

5 NORTH AMERICA ENTERPRISE VIDEO MARKET, BY VERTICALS 31
5.1 INTRODUCTION 32
5.2 DEMAND SIDE ANALYSIS 34
5.3 NORTH AMERICA ENTERPRISE VIDEO IN MEDIA & ENTERTAINMENT, BY GEOGRAPHY 36
5.4 NORTH AMERICA ENTERPRISE VIDEO IN TELECOM & IT, BY GEOGRAPHY 37
5.5 NORTH AMERICA ENTERPRISE VIDEO IN ACADEMIA & GOVERNMENT, BY GEOGRAPHY 38
5.6 NORTH AMERICA ENTERPRISE VIDEO IN HEALTHCARE, BY GEOGRAPHY 39
5.7 NORTH AMERICA ENTERPRISE VIDEO IN BFSI, BY GEOGRAPHY 40
5.8 SNEAK VIEW: NORTH AMERICA ENTERPRISE VIDEO MARKET, BY VERTICALS 41

6 NORTH AMERICA ENTERPRISE VIDEO MARKET, BY DELIVERY MODE 42
6.1 INTRODUCTION 43
6.2 NORTH AMERICA ENTERPRISE VIDEO MARKET: COMPARISON WITH NETWORKING/COMMUNICATION DELIVERY MODES MARKET 44
6.3 NORTH AMERICA VIDEO STREAMING MARKET, BY GEOGRAPHY 45
6.4 NORTH AMERICA VIDEO CONFERENCING MARKET, BY GEOGRAPHY 46
6.5 NORTH AMERICA WEB CONFERENCING MARKET, BY GEOGRAPHY 47
6.6 NORTH AMERICA WEBCASTING MARKET, BY GEOGRAPHY 48
6.7 SNEAK VIEW: NORTH AMERICA ENTERPRISE VIDEO MARKET, BY DELIVERY MODE 49

7 NORTH AMERICA ENTERPRISE VIDEO MARKET, BY GEOGRAPHY 50
7.1 INTRODUCTION 51
7.2 U.S. ENTERPRISE VIDEO MARKET 52
7.2.1 U.S. ENTERPRISE VIDEO MARKET, BY VERTICALS 52
7.2.2 U.S. ENTERPRISE VIDEO MARKET, BY DELIVERY MODE 54
7.3 CANADA ENTERPRISE VIDEO MARKET 55
7.3.1 CANADA ENTERPRISE VIDEO MARKET, BY VERTICALS 56
7.3.2 CANADA ENTERPRISE VIDEO MARKET, BY DELIVERY MODE 58
7.4 MEXICO ENTERPRISE VIDEO MARKET 60
7.4.1 MEXICO ENTERPRISE VIDEO MARKET, BY VERTICALS 61
7.4.2 MEXICO ENTERPRISE VIDEO MARKET, BY DELIVERY MODE 63

8 NORTH AMERICA ENTERPRISE VIDEO MARKET: COMPETITIVE LANDSCAPE 65
8.1 COMPANY PRESENCE IN ENTERPRISE VIDEO MARKET, BY DELIVERY MODE 65
8.2 MERGERS & ACQUISITIONS 66
8.3 NEW PRODUCT DEVELOPMENT 67
8.4 JOINT VENTURES 67

9 NORTH AMERICA ENTERPRISE VIDEO MARKET, BY COMPANY 69
(Overview, Financials, Products & Services, Strategy, and Developments)*
9.1 AVAYA 69
9.2 CISCO 72
9.3 IBM 75
9.4 POLYCOM 77
9.5 KONTIKI 80
9.6 KALTURA 82
*Details on overview, financials, product & services, strategy, and developments might not be captured in case of unlisted company

10 APPENDIX 84
10.1 CUSTOMIZATION OPTIONS 84
10.1.1 SOLUTIONS MATRIX 84
10.1.2 VALUE CHAIN ANALYSIS 84
10.1.3 VENDOR LANDSCAPING 84
10.1.4 MARKET DATA TRACKER 84
10.1.5 VERTICAL ANALYSIS 84
10.2 RELATED REPORTS 85
10.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 86
10.3.1 RT SNAPSHOTS 87

List Of Tables

TABLE 1 GLOBAL ENTERPRISE VIDEO PEER MARKET SIZE, 2014 (USD MN) 16
TABLE 2 NORTH AMERICA ENTERPRISE VIDEO MARKET: APPLICATION MARKET SIZE,
2014 (USD MN) 18
TABLE 3 NORTH AMERICA ENTERPRISE VIDEO MARKET: MACRO INDICATORS, BY GEOGRAPHY, 2014 (USD MN) 19
TABLE 4 NORTH AMERICA ENTERPRISE VIDEO MARKET: COMPARISON WITH PARENT MARKET, 20132019 (USD MN) 25
TABLE 5 NORTH AMERICA ENTERPRISE VIDEO MARKET: DRIVERS AND INHIBITORS 26
TABLE 6 NORTH AMERICA ENTERPRISE VIDEO MARKET, BY VERTICALS, 2013-2019 (USD MN) 28
TABLE 7 NORTH AMERICA ENTERPRISE VIDEO MARKET, BY DELIVERY MODE,
2013-2019 (USD MN) 29
TABLE 8 NORTH AMERICA ENTERPRISE VIDEO MARKET: COMPARISON WITH VERTICALS MARKETS, 2013-2019 (USD MN) 30
TABLE 9 NORTH AMERICA ENTERPRISE VIDEO MARKET, BY VERTICALS, 2013-2019 (USD MN) 33
TABLE 10 NORTH AMERICA ENTERPRISE VIDEO IN MEDIA & ENTERTAINMENT, BY GEOGRAPHY, 2013-2019 (USD MN) 37
TABLE 11 NORTH AMERICA ENTERPRISE VIDEO IN TELECOM & IT, BY GEOGRAPHY,
2013-2019 (USD MN) 38
TABLE 12 NORTH AMERICA ENTERPRISE VIDEO IN ACADEMIA & GOVERNMENT,
BY GEOGRAPHY, 2013-2019 (USD MN) 39
TABLE 13 NORTH AMERICA ENTERPRISE VIDEO IN HEALTHCARE, BY GEOGRAPHY,
2013-2019 (USD MN) 40
TABLE 14 NORTH AMERICA ENTERPRISE VIDEO IN BFSI, BY GEOGRAPHY, 2013-2019 (USD MN) 41
TABLE 15 NORTH AMERICA ENTERPRISE VIDEO MARKET, BY DELIVERY MODE,
2013-2019 (USD MN) 43
TABLE 16 NORTH AMERICA ENTERPRISE VIDEO MARKET: COMPARISON WITH PARENT MARKET, 20132019 (USD MN) 45
TABLE 17 NORTH AMERICA VIDEO STREAMING MARKET, BY GEOGRAPHY, 20132019 (USD MN) 46
TABLE 18 NORTH AMERICA VIDEO CONFERENCING MARKET, BY GEOGRAPHY,
2013-2019 (USD MN) 47
TABLE 19 NORTH AMERICA WEB CONFERENCING MARKET, BY GEOGRAPHY,
2013-2019 (USD MN) 48
TABLE 20 NORTH AMERICA WEBCASTING MARKET, BY GEOGRAPHY, 2013-2019 (USD MN) 49
TABLE 21 NORTH AMERICA ENTERPRISE VIDEO MARKET, BY GEOGRAPHY, 2013-2019 (USD MN) 51
TABLE 22 U.S. ENTERPRISE VIDEO MARKET, BY VERTICALS, 2013-2019 (USD MN) 53
TABLE 23 U.S. ENTERPRISE VIDEO MARKET, BY DELIVERY MODE, 2013-2019 (USD MN) 54
TABLE 24 CANADA ENTERPRISE VIDEO MARKET, BY VERTICALS, 2013-2019 (USD MN) 56
TABLE 25 CANADA ENTERPRISE VIDEO MARKET, BY DELIVERY MODE, 2013-2019 (USD MN) 58
TABLE 26 MEXICO ENTERPRISE VIDEO MARKET, BY VERTICALS, 2013-2019 (USD MN) 61
TABLE 27 MEXICO ENTERPRISE VIDEO: MARKET, BY DELIVERY MODE, 2013-2019 (USD MN) 63
TABLE 28 NORTH AMERICA ENTERPRISE VIDEO MARKET: MERGERS & ACQUISITIONS 66
TABLE 29 NORTH AMERICA ENTERPRISE VIDEO MARKET: NEW PRODUCT DEVELOPMENT 67
TABLE 30 NORTH AMERICA ENTERPRISE VIDEO MARKET: JOINT VENTURES 67
TABLE 31 AVAYA REVENUE, 20092013 (USD MN) 70
TABLE 32 CISCO SYSTEMS, INC. REVENUE, 20102014 (USD MN) 73
TABLE 33 IBM REVENUE, 2009-2013(USD MN) 75

List Of Figures

FIGURE 1 NORTH AMERICA ENTERPRISE VIDEO MARKET: SEGMENTATION & COVERAGE 11
FIGURE 2 ENTERPRISE VIDEO MARKET: INTEGRATED ECOSYSTEM 13
FIGURE 3 RESEARCH METHODOLOGY 14
FIGURE 4 TOP-DOWN APPROACH 15
FIGURE 5 BOTTOM-UP APPROACH 17
FIGURE 6 DEMAND SIDE APPROACH 18
FIGURE 7 MACRO INDICATOR-BASED APPROACH 19
FIGURE 8 NORTH AMERICA ENTERPRISE VIDEO MARKET: SNAPSHOT 22
FIGURE 9 ENTERPRISE VIDEO MARKET: GROWTH ASPECTS 24
FIGURE 10 NORTH AMERICA ENTERPRISE VIDEO MARKET, BY VERTICALS, 2014 VS 2019 27
FIGURE 11 NORTH AMERICA ENTERPRISE VIDEO MARKET, BY DELIVERY MODES,
BY GEOGRAPHY, 2014 (USD MN) 29
FIGURE 12 ENTERPRISE VIDEO: VERTICALS MARKET SCENARIO 32
FIGURE 13 NORTH AMERICA ENTERPRISE VIDEO MARKET, BY VERTICALS, 2014-2019 (USD MN) 33
FIGURE 14 NORTH AMERICA ENTERPRISE VIDEO MARKET IN MEDIA & ENTERTAINMENT,
BY GEOGRAPHY, 2013-2019 (USD MN) 36
FIGURE 15 NORTH AMERICA ENTERPRISE VIDEO MARKET IN TELECOM & IT, BY GEOGRAPHY, 2013-2019 (USD MN) 37
FIGURE 16 NORTH AMERICA ENTERPRISE VIDEO MARKET IN ACADEMIA & GOVERNMENT,
BY GEOGRAPHY, 2013-2019 (USD MN) 38
FIGURE 17 NORTH AMERICA ENTERPRISE VIDEO MARKET IN HEALTHCARE, BY GEOGRAPHY,
2013-2019 (USD MN) 39
FIGURE 18 NORTH AMERICA ENTERPRISE VIDEO MARKET IN BFSI, BY GEOGRAPHY,
2013-2019 (USD MN) 40
FIGURE 19 SNEAK VIEW: NORTH AMERICA ENTERPRISE VIDEO MARKET 41
FIGURE 20 NORTH AMERICA ENTERPRISE VIDEO MARKET, BY DELIVERY MODE,
2014-2019 (USD MN) 43
FIGURE 21 NORTH AMERICA ENTERPRISE VIDEO MARKET: COMPARISON WITH NETWORKING/COMMUNICATION DELIVERY MODES MARKET, 20132019 (USD MN) 44
FIGURE 22 NORTH AMERICA VIDEO STREAMING MARKET, BY GEOGRAPHY, 20132019 (USD MN) 45
FIGURE 23 NORTH AMERICA VIDEO CONFERENCING MARKET, BY GEOGRAPHY,
2013-2019 (USD MN) 46
FIGURE 24 NORTH AMERICA WEB CONFERENCING MARKET, BY GEOGRAPHY,
2013-2019 (USD MN) 47
FIGURE 25 NORTH AMERICA WEBCASTING MARKET, BY GEOGRAPHY, 2013-2019 (USD MN) 48
FIGURE 26 SNEAK VIEW: NORTH AMERICA ENTERPRISE VIDEO MARKET, BY DELIVERY MODE,
2014 (USD MN) 49
FIGURE 27 NORTH AMERICA ENTERPRISE VIDEO MARKET: GROWTH ANALYSIS, BY GEOGRAPHY, 2014-2019 (USD MN) 51
FIGURE 28 U.S. ENTERPRISE VIDEO MARKET OVERVIEW, 2014 & 2019 (%) 52
FIGURE 29 U.S. ENTERPRISE VIDEO MARKET, BY VERTICALS, 2013-2019 (USD MN) 52
FIGURE 30 U.S. ENTERPRISE VIDEO MARKET: VERTICALS SNAPSHOT 53
FIGURE 31 U.S. ENTERPRISE VIDEO MARKET, BY DELIVERY MODE, 2013-2019 (USD MN) 54
FIGURE 32 U.S. ENTERPRISE VIDEO MARKET SHARE, BY DELIVERY MODES, 2014&2019(%) 55
FIGURE 33 CANADA ENTERPRISE VIDEO MARKET OVERVIEW, 2014 & 2019 (%) 55
FIGURE 34 CANADA ENTERPRISE VIDEO MARKET, BY VERTICALS, 2013-2019 (USD MN) 56
FIGURE 35 CANADA ENTERPRISE VIDEO MARKET: VERTICALS SNAPSHOT 57
FIGURE 36 CANADA ENTERPRISE VIDEO MARKET, BY DELIVERY MODE, 2013-2019 (USD MN) 58
FIGURE 37 CANADA ENTERPRISE VIDEO MARKET SHARE, BY DELIVERY MODES, 2014&2019(%) 59
FIGURE 38 MEXICO ENTERPRISE VIDEO MARKET OVERVIEW, 2014 & 2019 (%) 60
FIGURE 39 MEXICO ENTERPRISE VIDEO MARKET, BY VERTICALS, 2013-2019 (USD MN) 61
FIGURE 40 MEXICO ENTERPRISE VIDEO MARKET: VERTICALS SNAPSHOT 62
FIGURE 41 MEXICO ENTERPRISE VIDEO MARKET, BY DELIVERY MODE, 2013-2019 (USD MN) 63
FIGURE 42 MEXICO ENTERPRISE VIDEO MARKET SHARE, BY DELIVERY MODES, 2014 & 2019(%) 64
FIGURE 43 ENTERPRISE VIDEO: COMPANY PRODUCT COVERAGE, BY DELIVERY MODE, 2014 65

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Reports Details

Published Date : May 2015
No. of Pages :88
Country :North America
Category :Information Technology
Publisher :Micro Market Monitor
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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