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The The Connected Consumer Survey 2015: OTT communication services

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OTT messaging and voice apps are widely adopted, and are disrupting mobile operators businesses. According to ourConnected Consumer Survey OTT messaging apps have had the greatest impact because they offer a differentiated user experience compared with SMS, while the use case for VoIP apps is less clear in most countries.

 6.Executive summary
 7.Messaging was the most widely used OTT communication service on handsets, and video calling apps were used more than VoIP
 8.OTT messaging penetration and SMS usage are highest among younger age groups in Europe and the USA
 9.Overseas workers in the Middle East continue to use Skype to call home, but newer apps are challenging its position as the market leader
 10.Recommendations
 11.Recommendations
 12.Penetration of communication apps
 13.Messaging was the most widely used OTT communication service on handsets, and video calling apps were used more than VoIP
 14.Asia–Pacific: The market is fragmented so no service dominates, and competition is intense in Indonesia and Malaysia
 15.Europe and the USA: Turkey has joined Germany and Spain as good markets for WhatsApp Messenger, and Skype remains strong elsewhere
 16.Middle East and Africa: VoIP and video calling were more prevalent than in other regions, largely because of expatriate communities in Qatar and UAE
 17.OTT messaging and SMS substitution
 18.The 25–34 age group typically had the highest penetration of OTT messaging apps – particularly in Germany and Spain
 19.The ‘messaging giants’ in Europe and the USA appeal across age groups and platforms, but a long tail of services is catering to niche segments
 20.OTT messaging penetration and SMS usage are highest among younger age groups in Europe and the USA
 21.A lack of universal reach limits the ability of OTT apps to fully replace SMS, but substitution is advanced in several countries nevertheless
 22.Unlimited SMS message allowances may have restricted OTT messaging penetration in some countries, but SMS volumes are decreasing overall
 23.Many operators in Asia–Pacific have chosen to partner with OTT players instead of competing directly in the messaging market
 24.VoIP and video calling services
 25.VoIP is strongest in the Middle East where the service is most widely used by older respondents
 26.Overseas workers in the Middle East continue to use Skype to call home, but newer apps are challenging its position as the market leader
 27.In countries that do not have large communities of immigrants, VoIP is not providing a compelling reason to convert usage from voice minutes
 28.Video calling was more widely used than VoIP in most markets, suggesting that users are looking for more than just price advantage
 29.Methodology and panel information
 30.Methodology
 31.Panel information: France and Germany
 32.Panel information: Indonesia and Malaysia
 33.Panel information: Morocco and Poland
 34.Panel information: Qatar and Saudi Arabia
 35.Panel information: South Africa and South Korea
 36.Panel information: Spain and Turkey
 37.Panel information: UAE and UK
 38.Panel information: USA
 39.About the authors and Analysys Mason
 40.About the authors
 41.About Analysys Mason
 42.Research from Analysys Mason
 43.Consulting from Analysys Mason


List Of Figures

 Figure 1:   Geographical coverage of our Connected Consumer Survey 2015
 Figure 2:   OTT communication app usage on smartphones, by category, country and region
 Figure 3:   SMS usage and OTT messaging app penetration by age group, Europe and the USA
 Figure 4:   Penetration of Skype among handset owners by nationality and country, Middle East and Africa
 Figure 5:   Penetration of VoIP apps, Middle East and Africa
 Figure 6:   OTT communication app usage on smartphones, by category, country and region
 Figure 7:   Penetration of OTT communication apps on handsets, Asia–Pacific
 Figure 8:   Penetration of VoIP and OTT messaging apps by country, Asia–Pacific
 Figure 9:   Penetration of OTT communication apps among smartphone users, Europe and the USA
 Figure 10:   Penetration of VoIP and OTT messaging apps by country, Europe and the USA
 Figure 11:   Penetration of OTT communication apps on handsets, Middle East and Africa
 Figure 12:   Penetration of VoIP and OTT messaging apps by country, Middle-East and Africa
 Figure 13:   Penetration of OTT messaging apps among smartphone users, by age group and country, Europe and the USA
 Figure 14:   Penetration of OTT messaging apps among OTT messaging users, Europe and the USA
 Figure 15:   Penetration of OTT messaging apps among OTT messaging users, by age group and country
 Figure 16:   SMS usage and OTT messaging app penetration by age group, Europe and the USA
 Figure 17:   Use of OTT messaging and SMS by smartphone owners, by country and region
 Figure 18:   SMS message allowance per month, by country, Europe and the USA
 Figure 19:   SMS volume sent per subscriber, by country, Europe, 3Q 2012–3Q 2014
 Figure 20:   Operator partnerships with OTT players by region, November 2014
 Figure 21:   Penetration of VoIP apps among handset users, by country and age group, Europe and the USA
 Figure 22:   Penetration of VoIP apps among mobile Internet users by country and age group, Asia–Pacific and Middle East and Africa
 Figure 23:   Penetration of Skype among handset owners by nationality and country, Middle East and Africa
 Figure 24:   Penetration of VoIP apps among handset owners, Middle East and Africa
 Figure 25:   Reasons stated by tablet and PC VoIP service users for not using VoIP services on handsets, 2012 and 2014, Europe and the USA
 Figure 26:   Penetration of VoIP and video-calling services by country and region


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Reports Details

Published Date : Apr 2015
No. of Pages :44
Country :Global
Category :Information Technology
Publisher :Analysys Mason Limited
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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