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Development Trends of Smartphone Panels in China

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The worldwide smartphone market continues to grow and the Chinese market has remained the major driving force behind. Apart from growing market share worldwide, Chinese smartphone vendors have played a leading role in driving domestic market development.
 
  Due to the Chinese governments adjustment in tax policies and the success of Xiaomis business model, Chinese smartphone vendors have refocused their product development and marketing strategies to high cost-performance products. With sufficient supply of larger panels, Chinese smartphones have almost caught up with international vendors in terms of smartphone display specifications. This report will analyze the development of panels for Chinese smartphones from the perspectives of end product brands and the product itself.

1. Development of Chinese Smartphone Market
 1.1 China Remains Significant Player in Ever-growing Global Market
 1.2 Development of Sub-brands in Response to Market Changes
 
 2. Development of Smartphone Panels in China
 2.1 Improvements in Panel Size Mainly Driven by Huawei, ZTE, Lenovo, and Coolpad
 2.2 PPI not Consumers Major Concern during Purchases
 2.3 Focuses of Sub-brand Models: High Cost Performance, 5.5-inch Panel, WQHD Resolution
 
 3. Conclusion
 3.1 Intense Market Competition Accelerates Development of Panel Specifications
 3.2 Slowdown in Panel Size Growth
 3.3 FHD Models Faces Pricing Pressure
 
 Appendix
 Vendor Categories
 Glossary of Terms
 List of Companies


List Of Tables

 Table 1; Sub-brands of Chinese Smartphone Vendors
 Table 2; Chinese Brands 720HD Smartphone Deployment by Price, 2014
 Table 3; Chinese Brands FHD Smartphone Deployment by Price, 2014
 Table 4; Chinese Brands WQHD Smartphone Deployment by Price, 2014
 Table 5; Chinese Vendors Sub-brand Smartphone Models Launched in 4Q, 2014


List Of Figures

 Figure 1; Chinese Share of Worldwide Smartphone Shipment Volume, 1Q 2013 – 3Q 2014
 Figure 2; Chinese Mobile Phone and Smartphone Shipment Volume, 1Q 2013 – 3Q 2014
 Figure 3; Brands Share of the Chinese Smartphone Market, 3Q 2014
 Figure 4; Changes in Chinese Smartphone Panel Sizes, 2013 - 2014
 Figure 5; Changes in Chinese Smartphone PPI, 2013 - 2014


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Reports Details

Published Date : Mar 2015
No. of Pages :17
Country :China
Category :Information Technology
Publisher :Market Intelligence & Consulting Institute
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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