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Video on Demand (VOD) Market by Solution (Pay TV, OTT, IPTV), by Delivery (TVOD, SVOD, NVOD), by Application (Entertainment, Education and Training, Video Kiosk, E-commerce, Digital Libraries), and by Geography - Global Forecast and Analysis to 2019

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Organizations across verticals use video on demand service for entertainment where movies and other programs are transmitted digitally, for education where video are used for training and learning purpose, and video conferencing in which presentations are delivered in the form of video clips. Although VOD is largely used in all these areas, it is sometimes not widely implemented. The biggest obstacle is the lack of infrastructure that manages large amount of data mostly required by a video. The report specifies the important inputs such as drivers, restraints, opportunities in VOD market

The VOD ecosystem comprises of leading industry players offering hardware, solutions and services. The market players in the ecosystem add capabilities to build a robust system and caters to those audiences who need fast, high quality, and real time access to the content. They also provide attractive opportunities to consume content in variety of ways. The most driving factors behind this development are various platforms such as You Tube, Netflix, Magine and Watchever amongst others. The founders, managing directors, broadcasters, platform operators are presenting new concepts, strategies and outlooks on the VOD ecosystem. Prominent vendors in the VOD market space are Akamai Technologies, Alcatel-Lucent, Arris, AT&T, Cisco, Concurrent, Ericsson, Fujitsu, Harmonic, Huawei Technologies, Level 3 Communications, SeaChange International, ZTE, Ateme, Broadpeak, Blackarrow, Telestream, Octoshape, and Minerva Networks. These players are included in the VOD ecosystem and play a critical role in simplifying on-demand service and offering solutions to address the need of flexible and continuous demand of consumers.

Even though the VOD market is flooded with a range of offerings from various vendors, the broadcast television continues to evolve, with consumers increasingly demanding for videos on growing number of devices. The main aim of service providers and content owners is not only to deliver the required content to each of the platforms with a specific timeframe, but to also meet the performance requirements for respective streaming formats. Therefore, ever expanding networks are enhancing the conventional TV experience by offering new formats and frameworks for video delivery such as IPTV, OTT, and Smart TV. These emerging technologies are continuously proving to be efficient and popular tools for the audience and can maximize the profits with fewer amounts of resources.

Video on Demand is available to the end-users in many formats such as free VOD, which includes basic or family packages, subscription video on demand where a separate regularly re-occurring fee is charged for VOD programming. Typically each of these operated in same manner offering services such as play, pause, stop, fast forward, and rewind. The VOD applications are being aggressively adopted across the academic and corporate sectors for streamlining the on-demand process. VOD has a great potential to be a successful revenue generator and supports the cable operators and content providers to increase profits and satisfy customers. This report will help the cable operators to decide if video on demand makes any financial sense for their own cable system and make a profitable investment.

The VOD market research report analyzes key opportunities in the on demand videos space, by providing critical market data in terms of revenue opportunity, segment growth, regional adoption trends, competitive landscape, venture capital funding, and highlights on emerging solution providers to watch out for.
1 Introduction (Page No. - 13)
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Market Covered
1.3.2 Years
1.3.3 Currency
1.3.4 Package Size
1.3.5 Limitation
1.4 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data Taken From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data Taken From Primary Sources
2.1.2.2 Key Industry Insight
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.3 Market Breakdown and Data Triangulation
2.3.1 Assumptions

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in Video on Demand Market
4.2 Lifecycle Analysis, By Regions
4.3 Market Investment Scenario
4.4 Product Growth Matrix
4.5 Regional Adoption Scenario

5 Market Overview
5.1 Introduction
5.2 Market Segmentation
5.2.1 Video on Demand Market, By Software Type
5.2.2 Video on Demand Market, By End-Users
5.2.3 Video on Demand Market, By Deployment Model
5.2.4 Video on Demand Market, By Indsutry Vertical
5.2.5 Video on Demand Market, By Region
5.3 Market Dynamics
5.3.1 Drives
5.3.2 Restraints
5.3.3 Opportunites
5.3.4 Challenges

6 Industry Trends
6.1 Value Chain
6.2 Ecosystem
6.3 Porters Five Analysis
6.3.1 Threat From New Entrants
6.3.2 Threat From Substitute
6.3.3 Bargaining Power of Suppliers
6.3.4 Bargaining Power of Buyers
6.3.5 Intensity of Rivalry

7 Video on Demand Market By Solutions
7.1 Introduction
7.2 PAYTV
7.3 Over the Top (OTT)
7.4 Internet Protocol Television (IPTV)

8 Video on Demand Market By Application
8.1 Introduction
8.2 Entertainment
8.3 Education and Training
8.4 Network Video Kiosks
8.5 Online Commerce
8.6 Digital Libraries

9 Video on Demand Market By Services
9.1 Introduction
9.2 Transaction Video on Demand (TVOD)
9.3 Subscription Video on Demand (SVOD)
9.4 Near Video on Demand (NVOD)
9.5 Others

10 Video on Demand Market By Industry
10.1 Introduction
10.2 Academia and Governement
10.3 BFSI
10.4 Consumer Goods and Retail
10.5 Healthcare
10.6 Manufacturing
10.7 Hospitality
10.8 Telecom and IT
10.9 Media and Entertainment
10.1 Transport and Logistics
10.11 Others

11 Video on Demand Market By Region
11.1 Introduction
11.2 North America
11.3 Europe
11.4 Asia-Pacific
11.5 Middle East and Africa
11.6 Latin America

12 Competitive Landscape
12.1 Overview
12.2 Mergers and Acquisitions
12.3 Venture Fundings

13 Company Profile
13.1 Alcatel-Lucent
13.1.1 Business Overview
13.1.2 Products and Services
13.1.3 Key Strategies
13.1.4 Recent Development
13.1.5 MNM View
13.2 At&T
13.2.1 Business Overview
13.2.2 Product and Services
13.2.3 Strategies and Insights
13.2.4 Recent Developments
13.2.5 SWOT Analysis
13.2.6 MNM View
13.3 Ericsson
13.3.1 Business Overview
13.3.2 Products & Serivces
13.3.3 Key Strategy
13.3.4 Recent Developmets
13.3.5 SWOT Analysis
13.3.6 MNM View
13.4 CISCO
13.4.1 Business Overview
13.4.2 Products and Services
13.4.3 Strategies and Insights
13.4.4 Recent Developments
13.4.5 SWOT Analysis
13.4.6 MNM View
13.5 Huawei Technologies
13.5.1 Business Overview
13.5.2 Products and Services
13.5.3 Key Strategy
13.5.4 Recent Developments
13.5.5 SWOT Analysis
13.5.6 MNM View
13.6 Akamai Technologies
13.6.1 Business Overview
13.6.2 Products and Services
13.6.3 Key Strategy
13.6.4 Recent Development
13.6.5 SWOT Analysis
13.6.6 MNM View
13.7 Avaya
13.7.1 Business Overview
13.7.2 Product and Services
13.7.3 Strategies and Insights
13.7.4 Recent Development
13.7.5 SWOT Analysis
13.7.6 MNM View
13.8 Fujitsu
13.8.1 Business Overview
13.8.2 Products and Services
13.8.3 Strategies and Insights
13.8.4 SWOT Analysis
13.8.5 MNM View
13.9 Level3 Communications
13.9.1 Business Overview
13.9.2 Products and Services
13.9.3 Key Strategy
13.9.4 Recent Development
13.9.5 MNM View
13.1 ZTE
13.10.1 Business Overview
13.10.2 Products and Services
13.10.3 Key Strategy
13.10.4 Recent Development
13.10.5 MNM View

14 Appendix
14.1 Discussion Guide
14.2 Introducing RT: Real-Time Market Intelligence
14.3 Available Customizations
14.4 Related Reports

List Of Tables

Table 1 VOD: Forecast Assumptions
Table 2 VOD: Market Size, By Regions, 2014-2019
Table 3 VOD: OTT Versus IPTV
Table 4 VOD: Market Size, By Solutions, 2014-2019
Table 5 VOD: DTH Service Versus Cable TV
Table 6 VOD: Market Size, By Pay TV VOD, 2014-2019
Table 7 Pay TV VOD, Market Size, By Verticals, 2014-2019
Table 8 Pay TV VOD, Market Size, By Regions, 2014-2019
Table 9 Cable TV Service, Market Size, By Regions, 2014-2019
Table 10 DTH Service, Market Size, By Regions, 2014-2019
Table 11 OTT Videos, Market Size, By Verticals, 2014-2019
Table 12 OTT Videos, Market Size, By Regions, 2014-2019
Table 12 IPTV, Market Size, By Verticals, 2014-2019
Table 13 IPTV, Market Size, By Regions, 2014-2019
Table 14 VOD: Market Size, By Applications, 2014-2019
Table 14 Entertainment, Market Size, By Regions, 2014-2019
Table 15 Education and Training, Market Size, By Regions, 2014-2019
Table 16 Network Video Kiosks, Market Size, By Regions, 2014-2019
Table 17 Online Commerce, Market Size, By Regions, 2014-2019
Table 18 Digital Libraries, Market Size, By Regions, 2014-2019
Table 19 VOD: Market Size, By Delivery Technologies, 2014-2019
Table 20 TVOD, Market Size, By Verticals, 2014-2019
Table 21 TVOD, Market Size, By Regions, 2014-2019
Table 22 SVOD, Market Size, By Verticals, 2014-2019
Table 23 SVOD, Market Size, By Regions, 2014-2019
Table 24 NVOD, Market Size, By Verticals, 2014-2019
Table 25 NVOD, Market Size, By Regions, 2014-2019
Table 26 Others, Market Size, By Verticals, 2014-2019
Table 27 Others, Market Size, By Regions, 2014-2019
Table 28 VOD: Market Size, By Verticals, 2014-2019
Table 29 Academia and Government, Market Size, By Solutions, 2014-2019
Table 30 Academia and Government, Market Size, By Regions, 2014-2019
Table 31 BFSI, Market Size, By Solutions, 2014-2019
Table 32 BFSI, Market Size, By Regions, 2014-2019
Table 33 Consumer Goods and Retail, Market Size, By Solutions, 2014-2019
Table 34 Consumer Goods and Retail, Market Size, By Regions, 2014-2019
Table 35 Healthcare, Market Size, By Solutions, 2014-2019
Table 36 Healthcare, Market Size, By Regions, 2014-2019
Table 37 Manufacturing, Market Size, By Solutions, 2014-2019
Table 38 Manufacturing, Market Size, By Regions, 2014-2019
Table 39 Hospitality, Market Size, By Solutions, 2014-2019
Table 40 Hospitality, Market Size, By Regions, 2014-2019
Table 41 Telecom and IT, Market Size, By Solutions, 2014-2019
Table 42 Telecom and IT, Market Size, By Regions, 2014-2019
Table 43 Media and Entertainment, Market Size, By Solutions, 2014-2019
Table 44 Media and Entertainment, Market Size, By Regions, 2014-2019
Table 45 Transport and Logistics, Market Size, By Solutions, 2014-2019
Table 46 Transport and Logistics, Market Size, By Regions, 2014-2019
Table 47 North America, Market Size, By Solutions, 2014-2019
Table 48 North America, Market Size, By Delivery Technologies, 2014-2019
Table 49 North America, Market Size, By Applications, 2014-2019
Table 50 North America, Market Size, By Verticals, 2014-2019
Table 51 Asia Pacific, Market Size, By Solutions, 2014-2019
Table 52 Asia Pacific, Market Size, By Delivery Technologies, 2014-2019
Table 53 Asia Pacific, Market Size, By Applications, 2014-2019
Table 54 Asia Pacific, Market Size, By Verticals, 2014-2019
Table 55 Europe, Market Size, By Solutions, 2014-2019
Table 56 Europe, Market Size, By Delivery Technologies, 2014-2019
Table 57 Europe, Market Size, By Applications, 2014-2019
Table 58 Europe, Market Size, By Verticals, 2014-2019
Table 59 Middle East and Africa, Market Size, By Solutions, 2014-2019
Table 60 Middle East and Africa, Market Size, By Delivery Technologies, 2014-2019
Table 61 Middle East and Africa, Market Size, By Applications, 2014-2019
Table 62 Middle East and Africa, Market Size By Verticals, 2014-2019
Table 63 Latin America, Market Size, By Solutions, 2014-2019
Table 64 Latin America, Market Size, By Delivery Technologies, 2014-2019
Table 65 Latin America, Market Size, By Applications, 2014-2019
Table 66 Latin America, Market Size, By Verticals, 2014-2019

List Of Figures

Figure 1 Global Video on Demand Market: Stakeholders
Figure 2 Global Video on Demand: Research Methodology
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Global Video on Demand Market, By Software, 2014
Figure 6 Global Video on Demand Solution Snapshot (2014 vs. 2019): IPTV Market is Expected to Have Highest Average Growth in the Next Five Years
Figure 7 Attractive Market Opportunities in Video on Demand
Figure 8 IPTV to Grow at the Fastest Rate Among the Solutions Market
Figure 9 Global Video on Demand Market Share, 2014
Figure 10 Global Video on Demand Services Market Share, 2014
Figure 11 Global Video on Demand Lifecycle Analysis, 2014
Figure 12 Evolution of Video on Demand
Figure 13 Global Video on Demand Market Segmentation: By Solution
Figure 14 Global Video on Demand Market Segmentation: By Applications
Figure 15 Global Video on Demand Market Segmentation: By Services
Figure 16 Increasing in Volume of Usage Boosts the Growth of Video on Demand
Figure 17 Global Video on Demand Market: Drivers and Restraints
Figure 18 Value Chain Analysis (2014)
Figure 19 Porters Five Forces Analysis: Global Video on Demand Market
Figure 20 PAYTV Will Lead the Video on Demand Market
Figure 21 IPTV Market Will Lead the Software Market in Terms of Market Growth
Figure 22 Solutions Market, Geographic Analysis
Figure 23 Manufacturing Will Continue to Dominate the Video on Demand Vertical Market By 2019
Figure 24 Middle East and Africa Will Dominate the Large Enterprises Market By 2019
Figure 25 Growth Rate of SVOD Services Will Continue to Control the MEA Market By 2019
Figure 26 NVOD Will Have the Largest Market Size in North America By 2019
Figure 27 MEA Region Dominate the SVOD Market in 2019
Figure 28 TVOD Will Continue to Dominate the Services Market in MEA Region From 2014-2019
Figure 29 Online Commerce Application Type Will Have the Highest Growth Rate in APAC
Figure 30 SVOD Service Type Have Promising Future in the Emerging Economies of APAC and MEA Region
Figure 31 Geographic Snapshot (2014) APAC and MEA Are the New Hot Spot for Video on Demand Market
Figure 32 MEA is an Attractive Destination for Services in Video on Demand Market
Figure 33 MEA is the Fastest Growing Region in Video on Demand Market
Figure 34 Companies Adopted Agreements, Acquisition, and New Product Development as the Key Growth Strategy Over the Last Four Years
Figure 35 Huawei Technologies Grew at the Fastest Rate Between 2009-2014
Figure 36 Market Evaluation Framework
Figure 37 Battle for Market Share: Customer Key Was the Strategy
Figure 38 Geographic Revenue Mix of Top 5 Market Players
Figure 39 Alcatel-Lucent: Business Overview
Figure 40 SWOT Analysis
Figure 41 At&T: Business Overview
Figure 42 CISCO: Business Overview
Figure 43 Akamai Technologies: Business Overview
Figure 44 Ericsson: Business Overview
Figure 45 SWOT Analysis
Figure 46 Huawei Technologies: Business Overview
Figure 47 SWOT Analysis
Figure 48 Fujitsu: Business Overview
Figure 49 SWOT Analysis
Figure 50 ZTE: Business Overview
Figure 51 SWOT Analysis
Figure 52 Level3 Communications: Business Overview
Figure 53 SWOT Analysis
Figure 54 Avaya: Business Overview

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Reports Details

Published Date : Feb 2015
No. of Pages :150
Country :Global
Category :ICT
Publisher :MarketsandMarkets
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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