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Market Access Impact (EU5) [NSCLC]

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Eliminating prescription barriers could break the tie at the top of the market

The two leading brands in the EU5 non-small cell lung cancer (NSCLC) market are tied for market share, but one of them benefits more from market barriers that prevent oncologists from prescribing competing treatments. Eliminating those barriers could help the other leading brand take a narrow, but significant lead.

Get the details in Market Access Impact: NSCLC (EU5).

Youll see how widely prescribed your brand is, and learn how 7 barriers affect your market share. Youll also find out how much share you win and lose, who you take share from, and who gets your lost share.

Based on a survey of 150 medical oncologists from the EU5 countries (France, Germany, Italy Spain, UK), the report covers 10 major therapies from AstraZeneca, Boehringer Ingelheim, Bristol-Myers Squibb, Eli Lilly, Merck Sharpe & Dohme, Novartis, Pfizer/Merck Group, and Roche.

Not your market? Click here to see the US report

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Top Takeaways

Market access is a key concern: While barriers affect over 15% of prescriptions overall, market access barriers are responsible for nearly a third of that impact.
More brands lose out: Barriers cause more brands to lose market share than to gain, and the losses tend to be bigger than gains.
Tie-breaker: The two leading brands have equal market share, but eliminating barriers would cause one of them to lose enough share to give the other a narrow lead.
Problem areas: Some barriers have an outsized effect on some brands, e.g., reimbursement and formulary availability are the issues for the brand in the last-place.
Barrier effect is widespread: 4565% of doctors experience at least one or more barriers with every surveyed brand.
Overall perception is good: Most doctors either prescribe, or would consider prescribing all of the surveyed brands, and no more than 5% of doctors are unaware of any given brand.

Insight into 10 Major NSCLC Drugs

Avastin (bevacizumab; Roche)
Cyramza (ramucirumab; Eli Lilly)
Giotrif (afatinib; Boehringer Ingelheim)
Iressa (gefitinib; AstraZeneca)
Keytruda (pembrolizumab; Merck Sharpe & Dohme)
Opdivo (nivolumab; Bristol-Myers Squibb)
Tagrisso (osimertinib; AstraZeneca)
Tarceva (erlotinib; Roche)
Xalkori (crizotinib; Pfizer/Merck Group)
Zykadia (ceritinib; Novartis)

Exploring Market Access Barriers

Market Access Impact: NSCLC (EU5) explores key issues affecting drug manufacturers. Youll learn:

How barriers affect market access:

What brands do doctors prescribe the most?
How many prescriptions do barriers affect?
Which barriers have the biggest impact?

How barriers affect your brand:

How many doctors prescribe your brand? How many dont, but would consider it?
Why dont doctors prescribe your brand? What do they prescribe instead?
Which competing brands does your brand take market share from?


A Report Based on Expert Knowledge

We surveyed 150 medical oncologists30 from each EU5 country (France, Italy, Germany, Spain, UK)chosen from the largest community of validated physicians in the world.

All respondents:

Have been practicing for 2+ years
Prescribed at least one of the listed products
Seen at least 5 patients with NSCLC in total in the last month

We conducted the survey between August 1st and 16th, 2017.

Money Back Guarantee!

At FirstWord, we stand behind our reports. If youre not completely satisfied, well refund your money. Guaranteed.

About FirstWord
FirstWord is an innovative industry intelligence leader serving over 240,000 Pharma and MedTech professionals worldwide. FirstWord offers a range of products and services designed to help your company gain a competitive edge by making key business decisions with speed and confidence.

FirstWord Pharma PLUS is a personalised and comprehensive intelligence service delivering up-to-the-minute pharma news, insight, analysis and expert views of importance to your companys success.
FirstWord Reports deliver timely, need-to-know intelligence about your products, your competitors and your markets. Covering biosimilars, market access, medical affairs, sales & marketing, technology and therapy areas, FirstWord Reports provide expert views and intelligence on the challenges facing pharma today.
Learn more at www.firstwordgroup.com.
1. What are market barriers?
2. About this report
3. About the survey
4. Brands included in the survey
5. Executive summary

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Market Access Impact (US) [NSCLC]

Eliminating market barriers could help lower-ranked brands a narrow leadThree brands are way ahead in the US non-small cell lung cancer (NSCLC) market, thanks in part to market barriers that

USD 5145View Report

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Reports Details

Published Date : Aug 2017
Country :Global
Category :Healthcare
Publisher :FirstWord Dossier
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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