Consumer and Market Insights: Confectionery in Brazil

The Confectionery market in Brazil registered a CAGR of 4.2% during 2010-2015 and is forecast to continue growing in the coming five years. Rising income levels have resulted in significant changes in consumer spending on food and grocery. The growth of the Confectionery market in the country is being supported by the launch of innovative products that offer variety in flavors, textures, and packaging. Brazil is the third largest Confectionery market when compared to other BRIC nations. Chocolate has the highest consumption compared to other Confectionery categories, and this is due to the rising demand for chocolate in Brazil. Manufacturers are increasingly depending on imported Cocoa due to falling Cocoa yields in the country. High prices of imported Cocoa, due to a weak Brazilian Real, low yields in major Cocoa producing regions of the world, and high inflation are contributing to the high prices of Chocolate in Brazil.

Key Findings
- Chocolate has the highest market volume compared with other Confectionery categories. Females have a higher level of consumption of chocolate than males

- Hypermarkets and Supermarkets is the leading distribution channel for Confectionery in the Brazilian market

- Private label brands have a low penetration in the Brazilian Confectionery market

- Growing consumer awareness of diabetes increases the demand for Confectionery products that are low in sugar

- Flexible Packaging is forecast to register the fastest growth among packaging materials during 2015-2020

Synopsis
Canadeans Consumer and Market Insights: Confectionery in Brazil identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

- Figures that showcase the number of times consumers of different age groups and gender consume Confectionery in Brazil, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

- A study of market value and volumes from 2010-2020, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years

- The degree of influence that Canadeans 20 key consumer trends have on Confectionery consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure

- Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs.

Reasons To Buy
- Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation, packaging, and key consumer targets

- Our unique consumer data has been developed from extensive consumption surveys and consumer group tracking, giving you an exclusive insight into the Confectionery market in Brazil.

- Quantify the influence of 20 consumption motivations in the Confectionery sector for a deeper understanding of what is driving the market and how to alter product offerings accordingly

- Analyze category, brand, and packaging dynamics, and how to compete with market leaders to provide a competitive edge to product launches

Introduction
- Report Scope

Country Context
- Macroeconomic indicators - GDP Per Capita, Population, Consumer Price Index and Age Profile
- Retail and foodservice figures - Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis
- Value and volume analysis for Brazils Confectionery market
- Impact of exchange rate fluctuations on Brazils Confectionery market
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Volume consumption analysis by gender, age, education and urbanization - at category level
- Inter-country comparison of Average Unit Price by category
- Top variants and pack size distribution analysis
- Retailer Price Dynamics (includes % difference from average price)

Retail Landscape and Key Distribution Channels
- Leading retailers in Brazils Food market
- Leading distribution channels (value terms) in Brazils Confectionery market
- Leading distribution channels (value terms) by category

Competitive Landscape
- Market share of leading brands (in value and volume terms) by category and segment
- Penetration of private label by category in Brazils Confectionery market
- Private label growth (in value terms) compared to brands

Health and Wellness analysis
- Key Health and Wellness product attributes driving sales
- Key Health and Wellness consumer benefits driving sales
- Key Health and Wellness companies and market share

Packaging
- Confectionery market by type of packaging material/container (in volume terms)
- Confectionery market by type of packaging closure (in volume terms)
- Confectionery market by type of packaging, forecast (in volume terms)

Demographic Cohort Consumption Patterns
- Overall consumption occasions by age and gender in Brazils Confectionery market
- Private Label consumption occasions by age and gender in Brazils Confectionery market
- Under/Over-consumption levels in Brazils Confectionery market by gender and age
- Consumption frequency by type of consumer in Brazils Confectionery market by gender and age
- Private label consumption by age and gender and comparison to overall consumption levels in Brazils Confectionery

Consumer trend analysis
- Canadeans consumer trend framework and explanation of the sub-trends
- For key trends in Brazils Confectionery market:
- How the trend is influencing consumption in Brazils Confectionery market
- How to target the trend in Brazils Confectionery market
- How the trend will evolve in Brazils Confectionery market
- Key target demographic and the rate and which the trend will evolve
- What are the key drivers that will influence growth of confectionery market in the future

Examples of New Product Development
- New products launched in Brazils Confectionery market
- New products launched in global Confectionery market

Actions and Recommendations
- How to successfully target key trends in Brazils Confectionery market

Appendix
- Country context
- Category value and volume data
- Consumer Demographics data
- Pricing data
- Sector Overview
- Health and Wellness data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Health and Wellness definitions
- Channel definitions
- Explanation of sub-trends
- Methodology
- About Canadean

List Of Tables

Table 1: Country Indicators - overall food value and volume, 2015
Table 2: Market value analysis in R$ and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to R$
Table 5: Market volume growth, by category, 2015-2020
Table 6: Segment level analysis by category, 2015
Table 7: Average price per kg comparison by categories
Table 8: Retailer price dynamics (includes % difference from average price)
Table 9: Leading retailers
Table 10: Leading brands by segments, 2015
Table 11: Leading brands by category, 2015
Table 12: Key Health and Wellness product attributes driving sales, 2015
Table 13: Key Health and Wellness consumer benefits driving sales, 2015

List Of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume share analysis by categories, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Category volume consumption by age, gender, education and urbanization,2015
Figure 7: Average Unit Price comparison by categories
Figure 8: Retailer Price Dynamics (includes % difference from average price)
Figure 9: Leading distribution channels, overall Food, 2011-2014
Figure 10: Leading distribution channels by category, 2015
Figure 11: Brand share analysis by categories (by value and volume), 2015
Figure 12: Brand share analysis by segments (by value and volume), 2015
Figure 13: Private label penetration by categories, 2015
Figure 14: Private label and brand share growth, 2012-2015
Figure 15: Key Health and Wellness product attributes driving sales
Figure 16: Key Health and Wellness consumer benefits driving sales
Figure 17: Key Health and Wellness companies by categories
Figure 18: Packaging analysis - key packaging material, type, closure, 2015
Figure 19: Growth in key packaging material, type, closure, 2015-2020

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