Sainsburys is a retailing giant and the UKs second-largest supermarket brand. As with rival Tesco, Sainsburys Bank spread its wings into the financial services industry in the 1990s and is now a well-established name in personal lines, able to play off its brand recognition, cross-selling capability, and strong understanding of its customers. A reduction in marketing activity around its personal lines insurance portfolio in a highly competitive market has seen Sainsburys remain below Tesco (and other retail brands in some cases) in terms of brand selection. The question is whether, facing a range of challenges in its core retail business, it will demonstrate appetite to fully leverage its strength in the insurance space.
- Sainsburys Bank was the 20th most selected insurance brand for home insurance, according to our 2015 General Insurance Consumer Survey, while it was only 29th most popular for car insurance.
- Sainsburys Banks insurance advertising has declined quite dramatically in the last couple of years.
Verdict Financials “Insurance Competitor Profile: Sainsburys” explores Sainsburys brand power within the context of Sainsburys Bank and looks at the strengths, weaknesses, opportunities, and threats found within Sainsburys insurance business.
Reasons To Buy
- Gather insight into where Sainsburys Bank is performing strongest by insurance product and purchasing method.
- Identify the comparative strengths and weaknesses of Sainsburys insurance business and the opportunities or threats emerging as a result.
Sainsburys: A Snapshot
Marketing and Strategy
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|Published Date||:||Mar 2016|
|No. of Pages||:||19|
|Category||:||Finance and Banking|
|Report Delivery By||:|
|Report Delivery Time||:||12 to 24 hours after placing the order.|
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