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India Mixer, Juicer & Grinder Market Outlook, 2021

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This report gives an in-depth analysis of mixer, juicer & grinder industry in India. India food preparation appliances consist of segments such as mixer grinders, juicer extractors, blenders, juicer, food processors, choppers, hand mixers and other. Mixer grinder and juicer has major volume share among food preparation appliances, whereas juicer mixer grinder market is expected to increase during forecast period. Many years ago, Indian consumers were familiar about only mixer grinders, but other food preparation appliances like juice extractors and juicer mixer grinders are also gaining popularity and increasing their presence in the market. This is mainly because of the awareness regarding health consciousness among Indian consumers, growing number of working women, expanding middle class and rising availability.
According to India Mixer, Juicer & Grinder Market Outlook, 2021, mixer grinders will grow at a CAGR of about 12% over next five years. India mixer grinder market has two segments, mass and premium mixer grinder market. Mass mixer grinders come in lower prices and as Indian consumers are price consciousness, the market share of mass mixer grinder is much more than premium mixer grinders. However, modern lifestyle, brand consciousness among Indian consumers and awareness about the product is now leading towards rapid growth of premium mixer grinders. Preeti, Bajaj, Philips, Maharaja, Butterfly and Kenstar are some of the leading brands operating in the market. South and West India creates maximum demand among all other regions in the mixer grinder market. East and north are also expected to register healthy growth in the forecast period due to increasing disposable incomes of consumers. Bangalore, Chennai, Hyderabad are the leading cities in the southern region whereas other cities like Mumbai, Delhi and Kolkata are also fast catching up the market.
Juice extractors/juicers are expected to be highly adopted by Indian consumers in the forecast period. Juicer mixer grinder is expected to register slow growth as compared to juice extractors. Major local and international companies are expanding their business with new technological advancement in these products. Manufacturers are also employing very inventive and experienced designers to create these appliances that offer multiple functions and take up less space. In case of distribution, retail chains are registering highest growth and continuously increasing their reach towards tier II and tier III cities. Online sales of these appliances are very less at this point of time, but are expected to rise significantly in the coming years.
Key Product Types
Mixer Grinder
Juice Extractor/Juicer
Juicer Mixer Grinder

1. Executive Summary
2. India Food Preparation Appliance Market Outlook
3. India Mixer, Juicer & Grinder Market Outlook
3.1. Market Size By Value
3.2. Market Size By Volume
3.3. Market Share By Product Type
4. India Mixer Grinder Market Outlook
4.1. Market Size By Value
4.1.1. Overall Market
4.1.2. Mass Mixer Grinder Market
4.1.3. Premium Mixer Grinder Market
4.2. Market Size By Volume
4.2.1. Overall Market
4.2.2. Mass Mixer Grinder Market
4.2.3. Premium Mixer Grinder Market
4.3. Market Share By Volume
4.3.1. By Brand
4.3.2. By Region
4.3.3. By City
4.3.4. By Category (Volume & Value)
5. India Juice Extractor Market Outlook
5.1. Market Size By Value
5.2. Market Size By Volume
5.3. Market Share By Region
6. India Juicer Mixer Grinder Market Outlook
6.1. Market Size By Value
6.2. Market Size By Volume
7. Pricing Analysis
7.1. Average Selling Price
7.2. Product, Price & Variant Analysis
8. India Economic Snapshot
9. PEST Analysis
10. Market Penetration
11. Policy & Regulatory Landscape
12. Trade Dynamics
12.1. Import
12.2. Export
13. Channel Partner Analysis
14. India Mixer, Juicer & Grinder Market Dynamics
14.1. Key Drivers
14.2. Key Challenges
15. Market Trends & Developments
15.1. Popularity of Western Food among Middle-Class Consumer
15.2. Fierce Competition Between Organized and Unorganized Players
15.3. Premium Mixer Grinders Fast Catching Up The Market
15.4. Shift Towards Modern Electric Equipments
15.5. Parallel Demand of Fresh Fruits and Juice Extractors
16. Competitive Landscape
16.1. Porters Five Forces
16.2. Company Profiles
16.2.1. Preethi Kitchen Appliances Pvt. Ltd.
16.2.2. Bajaj Electricals Limited
16.2.3. Philips India Limited
16.2.4. Groupe SEB India Pvt. Ltd.
16.2.5. Butterfly Gandhimathi Appliances Limited
16.2.6. Kitchen Appliances India Limited
16.2.7. TTK Prestige Limited
16.2.8. Havells India Limited
16.2.9. Usha International Limited
16.2.10. Crompton Greaves Consumer Electricals Ltd.
17. Strategic Recommendations
18. Disclaimer

List Of Tables


Table-1: Pricing Analysis of Various Mixer Grinder Brands Available in India
Table-2: Pricing Analysis of Various Juice Extractor Brands Available in India
Table-3: Pricing Analysis of Various Juicer Mixer Grinder Brands Available in India
Table-4: India Economic Profile 2014
Table-5: Product Portfolio of Preethi Kitchen Appliances Pvt. Ltd.
Table-6: Key Facts of Preethi Kitchen Appliances Pvt. Ltd.
Table-7: Product Portfolio of Bajaj Electricals Limited
Table-8: Product Portfolio of Morphy Richards
Table-9: Key Facts of Bajaj Electricals Limited
Table-10: Product Portfolio of Philips India Limited
Table-11: Key Facts of Philips India Limited
Table-12: Product Portfolio of Groupe SEB India Pvt. Ltd
Table-13: Key Facts of Groupe SEB India Pvt. Ltd
Table-14: Product Portfolio of Butterfly Gandhimathi Appliances Limited
Table-15: Key Facts of Butterfly Gandhimathi Appliances Limited
Table-16: Product Portfolio of Kitchen Appliances India Limited
Table-17: Key Facts of Kitchen Appliances India Limited
Table-18: Product Portfolio of TTK Prestige Limited
Table-19: Key Facts of TTK Prestige Limited
Table-20: Product Portfolio of Havells India Limited
Table-21: Key Facts of Havells India Limited
Table-22: Product Portfolio of Usha International Limited
Table-23: Key Facts of Usha International Limited
Table-24: Product Portfolio of Crompton Greaves Consumer Electricals Ltd.
Table-25: Key Facts of Crompton Greaves Consumer Electricals Ltd.

List Of Figures


Figure-1: India Mixer, Juicer & Grinder Market Size - By Value 2010 - 2015 (INR Crore)
Figure-2: India Mixer, Juicer & Grinder Market Size Forecast - By Value 2016F - 2021F (INR Crore)
Figure-3: India Mixer, Juicer & Grinder Market Size - By Volume 2010 - 2015 (Million units)
Figure-4: India Mixer, Juicer & Grinder Market Size Forecast - By Volume 2016F - 2021F (Million units)
Figure-5: India Mixer, Juicer & Grinder Market Share - By Product Type By Value 2015 & 2021F
Figure-6: India Mixer, Juicer & Grinder Market Share - By Product By Volume 2015 & 2021F
Figure-7: India Mixer Grinder Market Size - By Value 2010 - 2015 (INR Crore)
Figure-8: India Mixer Grinder Market Size Forecast - By Value 2016F - 2021F (INR Crore)
Figure-9: India Mass Mixer Grinder Market Size - By Value 2010 - 2015 (INR Crore)
Figure-10: India Mass Mixer Grinder Market Size Forecast - By Value 2016F - 2021F (INR Crore)
Figure-11: India Premium Mixer Grinder Market Size - By Value 2010 - 2015 (INR Crore)
Figure-12: India Premium Mixer Grinder Market Size Forecast - By Value 2016F - 2021F (INR Crore)
Figure-13: India Mixer Grinder Market Size - By Volume 2010 - 2015 (Million Units)
Figure-14: India Mixer Grinder Market Size Forecast - By Volume 2016F - 2021F (Million Units)
Figure-15: India Mass Mixer Grinder Market Size - By Volume 2010 - 2021F (Million Units)
Figure-16: India Premium Mixer Grinder Market Size - By Volume 2010 - 2021F (Million Units)
Figure-17: India Mixer Grinder Market Share - By Brand 2015 & 2021F
Figure-18: India Mixer Grinder Market Share - By Region 2015 & 2021F
Figure-19: India Mixer Grinder Market Share - By City 2015 & 2021F
Figure-20: India Mixer Grinder Market Share - By Category By Value 2015 & 2021F
Figure-21: India Mixer Grinder Market Share - By Category By Volume 2015 & 2021F
Figure-22: India Juice Extractor Market Size - By Value 2010 - 2015 (INR Crore)
Figure-23: India Juice Extractor Market Size Forecast - By Value 2016F - 2021F (INR Crore)
Figure-24: India Juice Extractor Market Size - By Volume 2010 - 2015 (Million Units)
Figure-25: India Juice Extractor Market Size Forecast - By Volume 2016F - 2021F (Million Units)
Figure-26: India Juice Extractor Market Share - By Region By Volume 2015 & 2021F
Figure-27: India Juicer Mixer Grinder Market Size - By Value 2010 - 2015 (INR Crore)
Figure-28: India Juicer Mixer Grinder Market Size Forecast - By Value 2016F - 2021F (INR Crore)
Figure-29: India Juicer Mixer Grinder Market Size - By Volume 2010 - 2021F (Million Units)
Figure-30: Average Selling Price of Mass and Premium Mixer Grinder in India 2010-2021F (INR)
Figure-31: Average Selling Price of Juice Extractor/Juicer and Juicer Mixer Grinder in India 2010-2021F (INR)
Figure-32: Import of Food Preparation Appliances in India By Value 2010-11 to 2015-16 (USD Million)
Figure-33: Import of Food Preparation Appliances in India By Volume 2010-11 to 2015-16 (Quantity in Thousands)
Figure-34: Import of Food Preparation Appliances in India By Country By Volume 2015-16
Figure-35: Export of Food Preparation Appliances in India By Volume 2010-11 to 2015-16 (Quantity in Thousands)
Figure-36: Export of Food Preparation Appliances in India By Value 2010-11 to 2015-16 (USD Million)
Figure-37: Export of Food Preparation Appliances in India By Country By Volume 2015-16
Figure-38: Distribution Channel followed by Manufacturers in India

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Reports Details

Published Date : Aug 2016
No. of Pages :110
Country :India
Category :Electronics
Publisher :BonafideResearch
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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