Market Research Reports and Industry Reports

India Air Freshener Market Overview

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The air freshener products fall into the broad category of air care products in India. Due to increase awareness regarding clean and fresh environment, the demand for air freshener products like various fragranced air freshener spray, electric air freshener, liquid air freshener, gel air freshener, block air freshener, etc are rising than before, hence offering opportunities to the Indian air freshener market. The rich consumers demand for the premium and value added air freshener products in order to maintain air hygiene in rooms and car, and hence they use various fragrance based air freshener products such as lavender, jasmine, rose, sandalwood, lemon, apple, etc to keep their home and car odour free. Air freshener has turned into a riveting market for new product developments and innovation where producers are taking effort to convince consumers through aggressive campaign and advertizing that they should adopt air care products to improve home hygiene. A natural/organic air freshener product is an emerging trend in the industry. However, the penetration of air freshener products is low in overall India, while the rural penetration is negligible, but this presents the massive opportunities to Indian air freshener industry.

India Air Freshener Market has been growing with a CAGR of 20% from last five years and is projected to grow with a significant growth rate over forecast period due to rising living standard of consumers in India, growing awareness regarding clean environment, brand awareness, increasing disposable income, growing demand in middle class people and availability of wide range of products. The various formats such as sprays/aerosol air fresheners, liquid air fresheners, gel air fresheners, electrical/plug-in air fresheners, candle air fresheners, block air fresheners, etc are boosting the categorized market of air freshener industry in India.

According to India Air Freshener Market Overview, Indias air care market is projected to rise at a CAGR of 22% over five years. Dabur India, GCPL, Reckitt Benckiser, and SC Johnson India are market leaders in the air freshener market. India air freshener market is fragmented into three categories such as home fresheners, bathroom fresheners and car fresheners market. The category of car air freshener products dominates the air freshener market along with its various formats of the products. Dabur India is leading the air freshener market in India from the decade under its brand Odonil. Indian metros and urban areas of the countries are responsible for the majority of the sales of air freshener products, with premium specialized and value added fragranced air freshener products are growing rapidly among upper middle class consumers.


1. Executive Summary
2. India Air Freshener Market Outlook
2.1. Market Size By Value
2.2. Market Share
2.2.1. By Company
2.2.2. By Region
2.2.3. By Segment
2.2.4. By Format
2.2.5. By Sales
2.2.6. By End User
2.2.7. By Fragrance
2.2.8. By Ingredient
2.3. Product Price Variant Analysis
2.3.1. Product Price Variant of Spray/Aerosol Air Freshener
2.3.2. Product Price Variant of Electric Air Freshener
2.3.3. Product Price Variant of Liquid Air Freshener
2.3.4. Product Price Variant of Air Freshener Gel
2.3.5. Product Price Variant of Car Air Freshener
2.3.6. Product Price Variant of Bathroom Air Freshener
3. India Home Freshener Market Outlook
3.1. Market Size By Value
3.2. Market Share By Format
4. India Car Freshener Market Outlook
4.1. Market Size By Value
4.2. Market Share
4.2.1. By Brand
4.2.2. By Format
5. India Bathroom Freshener Market Outlook
5.1. Market Size By Value
5.2. Market Share
5.2.1. By Brand
5.2.2. By Format
6. Company Profiles
6.1. Dabur India
6.2. P&G India
6.3. Godrej Consumer Products Limited
6.4. Reckitt Benckiser India
6.5. SC Johnson India
7. Disclaimer

List Of Tables


Table-1: Product Price Variant of Spray/Aerosol Air Freshener Available in India
Table-2: Product Price Variant of Electric Air Freshener Available in India
Table-3: Product Price Variant of Liquid Air Freshener Available in India
Table-4: Product Price Variant of Air Freshener Gel Available in India
Table-5: Product Price Variant of Car Air Freshener Available in India
Table-6: Product Price Variant of Bathroom Air Freshener Available in India
Table-7: Key Facts of Dabur India Limited
Table-8: Key Facts of Procter & Gamble (P&G) India
Table-9: Key Facts of Godrej Consumer Product Limited
Table-10: Key Facts of Reckitt Benckiser India
Table-11: Key Facts of SC Johnson Products Pvt Ltd


List Of Figures



Figure 1: India Air Freshener Market Size By Value 2010 2015 (INR Crore)
Figure 2: India Air Freshener Market Size By Value 2016F 2021F (INR Crore)
Figure 3: India Air Freshener Market Share By Company 2015 & 2021F
Figure 4: India Air Freshener Market Share By Region 2015 & 2021F
Figure 5: India Air Freshener Market Share By Segment 2015 & 2021F
Figure 6: India Air Freshener Market Share By Format 2015 & 2021F
Figure 7: India Air Freshener Market Share By Sales 2015 & 2021F
Figure 8: India Air Freshener Market Share By End user 2015 & 2021F
Figure 9: India Air Freshener Market Share By Fragrance 2015
Figure 10: India Air Freshener Market Share By Ingredient 2015 & 2021F
Figure 11: India Home Freshener Market Size By Value 2010 2015 (INR Crore)
Figure 12: India Home Freshener Market Size By Value 2016F 2021F (INR Crore)
Figure 13: India Home Freshener Market Share By Format 2015 & 2021F
Figure 14: India Car Freshener Market Size By Value 2010 2015 (INR Crore)
Figure 15: India Car Freshener Market Size By Value 2016F 2021F (INR Crore)
Figure 16: India Car Freshener Market Share By Brand 2015 & 2021F
Figure 17: India Car Freshener Market Share By Format 2015 & 2021F
Figure 18: India Bathroom Freshener Market Size By Value 2010 2015 (INR Crore)
Figure 19: India Bathroom Freshener Market Size By Value 2016F 2021F (INR Crore)
Figure 20: India Bathroom Freshener Market Share By Brand 2015 & 2021F
Figure 21: India Bathroom Freshener Market Share By Format 2015 & 2021F

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Reports Details

Published Date : Aug 2016
No. of Pages :64
Country :India
Category :Electronics
Publisher :BonafideResearch
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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