Market Research Reports and Industry Reports

India Toilet Cleaner Market Outlook, 2021

  • DESCRIPTION
  • TABLE OF
    CONTENTS
  • RELATED
    REPORTS
  • SAMPLE REQUEST
  • PURCHASE BY
    SECTION
This report gives an in-depth analysis of branded toilet cleaner market in India. Globally, toilet cleaners have become a matured category and growth in the developed world will be flat with declines in many key markets. Sales growth in the developing markets will be a more respectable one. Due to this, global manufacturers have now shifted their focus from developed countries to developing countries like India and China. The United Nations Childrens Education Fund (UNICEF) states that almost 595 million people practice open defecation in India due to lack of access to proper sanitation. The practice of open defecation is not limited to rural India. It is found in urban areas too where the percentage of people who defecate in the open is 12%, while in rural settings it is about 65%. As a result, India has a very low penetration of toilet cleaners which provides an attractive opportunity for global and domestic brands. Indian consumers still use proxy products for cleaning toilets such as phenyl, detergents, acids and bleaching powders. These local cleaners, such as phenyl, have a much bigger market than branded toilet cleaners.
According to India Toilet Cleaner Market Outlook, 2021, the overall market for toilet cleaners is growing with more than 18% CAGR from last five years. The market is further expected to grow with double digits in the next five years. Toilet cleaners are broadly divided into three product types namely liquid toilet cleaners, in-cistern & rim block and others. Other products include toilet cleaning tablets, powder, spray etc. These are mostly imported in India and have negligible presence in the market. In-cisterns and rim blocks are growing very fast due to their enhanced cleaning methods and easy to use advantages. Liquid toilet cleaners dominate the market because of low unit prices and age old preference of consumers. Major companies in the market include Reckitt Benckiser, Hindustan Unilever, Dabur India, SC Johnson and Future Consumer Enterprise. Harpic, from Reckitt Benckiser, is the prominent brand in the toilet cleaner market along with other brands like Domex, Mr Muscle, Sani Fresh, Clean Mate, Sanit All and Clorox.
Toilet cleaners are mainly an urban category and thus they are more popular in urban markets. However, governments effort of building new toilets and growing sanitation awareness in rural areas has provided ample opportunities in rural markets. Manufacturers are expanding into tier II & III cities which are set to register robust growth in the forecast period. As far as sales channel is considered, toilet cleaning products are largely sold through modern retail stores like supermarkets, hypermarkets and malls. Traditional grocery stores are reluctant to store them on their shelves because of their high price and low probability of selling. Online sales of toilet cleaners remain negligible; however expected to grow in future due to rising mobile phone and internet penetration in the country.
Key Product Type
Liquid Toilet Cleaner
Toilet In-Cistern & Rim Block
Others (Tablet, Powder, Spray, Bleach etc)

1. Executive Summary
2. Global Toilet Cleaner Market Outlook
2.1. Market Size By Value
2.1.1. Overall Market
2.1.2. Liquid Toilet Cleaner Market
2.1.3. Toilet Rim Block Market
2.1.4. In-Cistern Toilet Cleaner Market
2.1.5. Toilet Cleaner Tablet & Powder Market
2.2. Market Share
2.2.1. By Region
2.2.2. By Product Type
3. India Toilet Cleaner Market Outlook
3.1. Market Size By Value
3.1.1. Overall Market
3.1.2. Liquid Toilet Cleaner Market
3.1.3. In-Cistern & Rim Block Toilet Cleaner Market
3.2. Market Share
3.2.1. By Company
3.2.2. By Product Type
3.2.3. By Demographics
3.2.4. By Sales Channel
3.3. Product, Price and Variant Analysis
3.3.1. Liquid Toilet Cleaner
3.3.2. Toilet Rim Block
3.3.3. In-Cistern Toilet Cleaner
4. India Economic Snapshot
5. Raw Material
6. Market Penetration
7. Future Development
8. Policy & Regulatory Landscape
9. Trade Dynamics of Household Cleaning
9.1. Import
9.2. Export
10. Channel Partner Analysis
11. India Toilet Cleaner Market Dynamics
11.1. Key Drivers
11.2. Key Challenges
12. Market Trends & Developments
12.1. Growing Sanitation Awareness in India
12.2. Multinationals Leveraging Cleanliness Drive
12.3. Easier Access Through Organized Retail Formats
12.4. Rural Households Displaying Preference for Toilet Cleaners
12.5. Competition Between Private Labels and National Brands
13. Competitive Landscape
13.1. Porters Five Forces
13.2. Company Profiles
13.2.1. Reckitt Benckiser (India) Ltd.
13.2.2. Hindustan Unilever Limited
13.2.3. Dabur India Limited
13.2.4. SC Johnson Products Pvt. Ltd.
13.2.5. Future Consumer Enterprise Ltd.
13.2.6. Pitambari Products Pvt. Ltd.
13.2.7. Fena Private Limited
13.2.8. Cera Sanitaryware Limited
13.2.9. The Clorox Company
14. Strategic Recommendations
15. Disclaimer

List Of Tables


Table-1: Product, Price and Variant Analysis of Liquid Toilet Cleaners in India (Price/500 ml)
Table-2: Product, Price and Variant Analysis of Toilet Rim Blocks in India (Price per pack)
Table-3: Product, Price and Variant Analysis of In-Cistern Toilet Cleaner in India (Price per pack)
Table-4: India Economic Profile - 2014
Table-5: General Formulations For Acid Toilet Bowl Cleaners (% Weight)
Table-6: General Formulations For Solid Toilet Tank Cleaners (% Weight)
Table-7: Import Duties under HS code 340220
Table-8: Import of Household Cleaning Products in India - By Country By Volume 2014-15
Table-9: Export of Household Cleaning Products from India - By Country By Volume 2014-15
Table-10: Product Portfolio of Reckitt Benckiser (India) Ltd. In Toilet Cleaner Market
Table-11: Key Facts of Reckitt Benckiser (India) Ltd.
Table-12: Product Portfolio of Hindustan Unilever Limited in Toilet Cleaner Market
Table-13: Key Facts of Hindustan Unilever Limited
Table-14: Product Portfolio of Dabur India Limited in Toilet Cleaner Market
Table-15: Key Facts of Dabur India Limited
Table-16: Product Portfolio of SC Johnson Products Pvt. Ltd. in Toilet Cleaner Market
Table-17: Key Facts of SC Johnson Products Pvt. Ltd.
Table-18: Product Portfolio of Future Consumer Enterprise Ltd. in Toilet Cleaner Market
Table-19: Key Facts of Future Consumer Enterprise Ltd.
Table-20: Product Portfolio of Pitambari Products Pvt. Ltd. in Toilet Cleaner Market
Table-21: Key Facts of Pitambari Products Pvt. Ltd.
Table-22: Product Portfolio of Fena Private Limited in Toilet Cleaner Market
Table-23: Key Facts of Fena Private Limited
Table-24: Product Portfolio of Cera Sanitaryware Limited in Toilet Cleaner Market
Table-25: Key Facts of Cera Sanitaryware Limited
Table-26: Product Portfolio of The Clorox Company in Toilet Cleaner Market
Table-27: Key Facts of The Clorox Company

List Of Figures


Figure-1: Global Toilet Cleaner Market Size By Value 2010-2015 (USD Million)
Figure-2: Global Toilet Cleaner Market Size Forecast By Value 2016F-2021F (USD Million)
Figure-3: Global Liquid Toilet Cleaner Market Size By Value 2010-2015 (USD Million)
Figure-4: Global Liquid Toilet Cleaner Market Size Forecast By Value 2016F-2021F (USD Million)
Figure-5: Global Toilet Rim Block Market Size By Value 2010-2015 (USD Million)
Figure-6: Global Toilet Rim Block Market Size Forecast By Value 2016F-2021F (USD Million)
Figure-7: Global In-Cistern Toilet Cleaner Market Size By Value 2010-2015 (USD Million)
Figure-8: Global In-Cistern Toilet Cleaner Market Size Forecast By Value 2016F-2021F (USD Million)
Figure-9: Global Toilet Cleaner Tablet & Powder Market Size By Value 2010-2015 (USD Million)
Figure-10: Global Toilet Cleaner Tablet & Powder Market Size Forecast By Value 2016F-2021F (USD Million)
Figure-11: Global Toilet Cleaner Market Share By Region 2015 & 2021F
Figure-12: Global Toilet Cleaner Market Share By Product Type 2015 & 2021F
Figure-13: India Toilet Cleaner Market Size By Value 2010-2015 (INR Crore)
Figure-14: India Toilet Cleaner Market Size Forecast By Value 2016F-2021F (INR Crore)
Figure-15: India Liquid Toilet Cleaner Market Size By Value 2010-2015 (INR Crore)
Figure-16: India Liquid Toilet Cleaner Market Size Forecast By Value 2016F-2021F (INR Crore)
Figure-17: India In-Cistern & Rim Block Toilet Cleaner Market Size By Value 2010-2015 (INR Crore)
Figure-18: India In-Cistern & Rim Block Toilet Cleaner Market Size Forecast By Value 2016F-2021F (INR Crore)
Figure-19: India Toilet Cleaner Market Share By Company 2015 & 2021F
Figure-20: India Toilet Cleaner Market Share By Product Type 2015 & 2021F
Figure-21: India Toilet Cleaner Market Share By Demographics 2015 & 2021F
Figure-22: India Toilet Cleaner Market Share By Sales Channel 2015 & 2021F
Figure-23: Import of Household Cleaning Products in India Value & Volume 2010-11 to 2014-15
Figure-24: Export of Household Cleaning Products from India Value & Volume 2010-11 to 2014-15
Figure-25: Distribution Channel followed by Toilet Cleaner Manufacturers in India

United States, EU, Japan, China, India and Southeast Asia Same-day Delivery Market Size, Status and Forecast 2021

Notes:Production, means the output of Same-day DeliveryRevenue, means the sales value of Same-day DeliveryThis report studies the global Same-day Delivery market, analyzes and researches the Same-day Delivery development status and

USD 3300View Report

United States, EU, Japan, China, India and Southeast Asia HD Map Market Size, Status and Forecast 2021

Notes:Production, means the output of HD MapRevenue, means the sales value of HD MapThis report studies the global HD Map market, analyzes and researches the HD Map development status and

USD 3300View Report

United States, EU, Japan, China, India and Southeast Asia ERP solution for Salesforce Market Size, Status and Forecast 2021

Notes:Production, means the output of ERP solution for SalesforceRevenue, means the sales value of ERP solution for SalesforceThis report studies the global ERP solution for Salesforce market, analyzes and researches

USD 3300View Report

China Toilet Cleaners Market Report to 2021

Notes:Sales, means the sales volume of Toilet CleanersRevenue, means the sales value of Toilet CleanersThis report studies sales (consumption) of Toilet Cleaners in China market, focuses on the top players,

USD 3200View Report

Europe Toilet Cleaners Market Report to 2021

Notes:Sales, means the sales volume of Toilet CleanersRevenue, means the sales value of Toilet CleanersThis report studies sales (consumption) of Toilet Cleaners in Europe market, especially in Germany, UK, France,

USD 4900View Report

United States Toilet Cleaners Market Report to 2021

Notes:Sales, means the sales volume of Toilet CleanersRevenue, means the sales value of Toilet CleanersThis report studies sales (consumption) of Toilet Cleaners in USA market, focuses on the top players,

USD 3800View Report

Fill The Form For Sample Request
Name*
Email*
Mobile No.*
LandLine No.
If you want to purchase particular section from this report then kindly contact us at contact@aarkstore.com.

Delivery Details

PDF FORMAT REPORTS will be delivered by email within 12 to 24 hours after placing the order (Mon-Fri IST)

CHOOSE FORMAT

  • PDF    $ 1750
  • Site Licence    $ 2400
  • Enterprise Wide Licence    $ 2750
$ 1750

Reports Details

Published Date : May 2016
No. of Pages :91
Country :India
Category :Electronics
Publisher :BonafideResearch
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

Customized Research

If you do not find this specific report suitable to your exact needs then you can also opt for customized research report that will befit all your expectation. To specify your requirements CLICK HERE

 

We Accept

payment