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India Surface Cleaner Market Outlook, 2021

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This report gives an in-depth analysis of surface cleaner market in India. Globally, surface cleaner is a matured category and is growing with modest growth rates. Multi-purpose cleaners, which are becoming extremely popular across the world, are now driving the market in most of the regions. Global manufacturers have shifted their focus from developed countries to developing countries like India. India has a very low penetration of surface cleaners which provides an attractive opportunity for global brands. Surface cleaning is usually done with plain water in India. But in the last decade people started using detergents, phenyl or soap-water to clean the surfaces occasionally. Among all the alternatives, phenyl got really popular with Indian consumers due to low pricing and easy availability. However, consumers are now shifting to branded surface cleaners from these cheap alternatives. The branded surface cleaning market is growing mainly because of rising awareness about brands due to heavy promotion by leading companies.
According to India Surface Cleaner Market Outlook, 2021, the overall market for surface cleaners is growing with more than 17% CAGR from last five years. The market is further expected to grow with double digits in the next five years. Surface cleaners are broadly divided into three segments namely floor cleaners, specialized cleaners and multipurpose cleaners. Floor cleaners dominate market revenues, followed by specialized and multi-purpose cleaners. Specialized cleaners are further divided into sub-segments like glass cleaner, kitchen cleaner and various other cleaning products for furniture, electronics, appliances etc. Major companies in the market include Hindustan Unilever, Reckitt Benckiser, SC Johnson, Dabur India, Future Consumer Enterprise, Fena, Jyothy Laboratories and Venkys. Lizol, from Reckitt Benckiser, is the prominent brand in the surface cleaner market, along with other brands like Colin, Cif, Mr Muscle, Easy Off Bang, Dazzl, Domex and Dettol.
Surface cleaners are targeted mainly at urban households and thus are more popular in urban markets. However, manufacturers are also expanding into tier II cities and thus rural markets are also set to register robust growth in the forecast period. As far as sales channel is considered, surface cleaning products are largely sold through modern retail stores like supermarkets, hypermarkets and malls. Traditional grocery stores are reluctant to store them on their shelves because of their high price and low probability of selling. Online sales of surface cleaners will continue to remain low as grocery items are usually not bought through online stores in India.
Key Segment
Floor Cleaner
Specialized Cleaner (Glass Cleaner, Kitchen Cleaner & Others)
Multi-Purpose Cleaner

1. Executive Summary
2. Global Surface Cleaner Market Outlook
2.1. Market Size By Value
2.1.1. Overall Market
2.1.2. Floor Cleaner Market
2.1.3. Specialized Cleaner Market
2.1.4. Multi-Purpose Cleaner Market
2.2. Market Share
2.2.1. By Region
2.2.2. By Segment
3. India Surface Cleaner Market Outlook
3.1. Market Size By Value
3.2. Market Share
3.2.1. By Company
3.2.2. By Brand
3.2.3. By Segment
3.2.4. By Demographics
3.2.5. By Sales Channel
3.3. India Floor Cleaner Market
3.3.1. Market Size By Value
3.3.2. Market Share
3.3.2.1. By Company
3.3.2.2. By Brand
3.4. India Specialized Cleaner Market
3.4.1. Market Size By Value
3.4.2. Market Share By Sub-Segment
3.5. India Multi-Purpose Cleaner Market
4. Product, Price and Variant Analysis
4.1. Floor Cleaner
4.2. Specialized Cleaner
4.3. Multi-Purpose Cleaner
5. India Economic Snapshot
6. Raw Material
7. Market Penetration
8. Future Development
9. Policy & Regulatory Landscape
10. Trade Dynamics of Household Cleaning
10.1. Import
10.2. Export
11. Channel Partner Analysis
12. India Surface Cleaner Market Dynamics
12.1. Key Drivers
12.2. Key Challenges
13. Market Trends & Developments
13.1. Private Labels Outselling National Brands at their Retail Stores
13.2. Government Initiatives for Cleanliness Drive
13.3. Marketers Introducing an Array of Fragrance Options
13.4. Multi-Purpose Cleaners Gaining Popularity
13.5. Herbal & Eco-Friendly Surface Cleaners
14. Competitive Landscape
14.1. Porters Five Forces
14.2. Company Profiles
14.2.1. Reckitt Benckiser (India) Ltd.
14.2.2. Hindustan Unilever Limited
14.2.3. SC Johnson Products Pvt. Ltd.
14.2.4. Dabur India Limited
14.2.5. Jyothy Laboratories Limited
14.2.6. Venkys (India) Limited
14.2.7. Future Consumer Enterprise Ltd.
14.2.8. Strategi Herbals Private Limited
14.2.9. The Clorox Company
14.2.10. Fena Private Limited
15. Strategic Recommendations
16. Disclaimer

List Of Tables


Table-1: Product, Price and Variant Analysis of Floor Cleaners in India (Price/500 ml)
Table-2: Product, Price and Variant Analysis of Specialized Cleaners in India (Price/500ml)
Table-3: Product, Price and Variant Analysis of Multi-Purpose Cleaners in India (Price/500ml)
Table-4: India Economic Profile - 2014
Table-5: Typical Raw Material found in various General Purpose Cleaners
Table-6: Typical Raw Material found in Biocidal Hard Surface Cleaner
Table-7: Typical Raw Material found in Insect Repellant Hard Surface Cleaner
Table-8: Typical Formula for Glass Cleaners
Table-9: Import Duties under HS code 340220
Table-10: Import of Household Cleaning Products in India - By Country By Volume 2014-15
Table-11: Export of Household Cleaning from India - By Country By Volume 2014-15
Table-12: Product Portfolio of Reckitt Benckiser (India) Ltd. in Surface Cleaner Market
Table-13: Key Facts of Reckitt Benckiser (India) Ltd.
Table-14: Product Portfolio of Hindustan Unilever Limited in Surface Cleaner Market
Table-15: Key Facts of Hindustan Unilever Limited
Table-16: Product Portfolio of SC Johnson Products Pvt. Ltd. in Surface Cleaner Market
Table-17: Key Facts of SC Johnson Products Pvt. Ltd.
Table-18: Product Portfolio of Dabur India Limited in Surface Cleaner Market
Table-19: Key Facts of Dabur India Limited
Table-20: Product Portfolio of Jyothy Laboratories Limited in Surface Cleaner Market
Table-21: Key Facts of Jyothy Laboratories Limited
Table-22: Product Portfolio of Venkys (India) Limited in Surface Cleaner Market
Table-23: Key Facts of Venkys (India) Limited
Table-24: Product Portfolio of Future Consumer Enterprise Ltd. in Surface Cleaner Market
Table-25: Key Facts of Future Consumer Enterprise Ltd.
Table-26: Product Portfolio of Strategi Herbals Private Limited in Surface Cleaner Market
Table-27: Key Facts of Strategi Herbals Private Limited
Table-28: Product Portfolio of The Clorox Company in Surface Cleaner Market
Table-29: Key Facts of The Clorox Company
Table-30: Product Portfolio of Fena Private Limited in Surface Cleaner Market
Table-31: Key Facts of Fena Private Limited

List Of Figures


Figure-1: Global Surface Cleaner Market Size By Value 2010-2015 (USD Billion)
Figure-2: Global Surface Cleaner Market Size Forecast By Value 2016F-2021F (USD Billion)
Figure-3: Global Floor Cleaner Market Size By Value 2010-2015 (USD Billion)
Figure-4: Global Floor Cleaner Market Size Forecast By Value 2016F-2021F (USD Billion)
Figure-5: Global Specialized Cleaner Market Size By Value 2010-2015 (USD Billion)
Figure-6: Global Specialized Cleaner Market Size Forecast By Value 2016F-2021F (USD Billion)
Figure-7: Global Multi-Purpose Cleaner Market Size By Value 2010-2015 (USD Billion)
Figure-8: Global Multi-Purpose Cleaner Market Size Forecast By Value 2016F-2021F (USD Billion)
Figure-9: Global Surface Cleaner Market Share By Region 2015 & 2021F
Figure-10: Global Surface Cleaner Market Share By Segment 2015 & 2021F
Figure-11: India Surface Cleaner Market Size By Value 2010-2015 (INR Crore)
Figure-12: India Surface Cleaner Market Size Forecast By Value 2016F-2021F (INR Crore)
Figure-13: India Surface Cleaner Market Share By Company 2015 & 2021F
Figure-14: India Surface Cleaner Market Share By Brand 2015 & 2021F
Figure-15: India Surface Cleaner Market Share By Segment 2015 & 2021F
Figure-16: India Surface Cleaner Market Share By Demographics 2015 & 2021F
Figure-17: India Surface Cleaner Market Share By Sales Channel 2015 & 2021F
Figure-18: India Floor Cleaner Market Size By Value 2010-2015 (INR Crore)
Figure-19: India Floor Cleaner Market Size Forecast By Value 2016F-2021F (INR Crore)
Figure-20: India Floor Cleaner Market Share By Company 2015 & 2021F
Figure-21: India Floor Cleaner Market Share By Brand 2015 & 2021F
Figure-22: India Specialized Cleaner Market Size By Value 2010-2015 (INR Crore)
Figure-23: India Specialized Cleaner Market Size Forecast By Value 2016F-2021F (INR Crore)
Figure-24: India Specialized Cleaner Market Share By Sub-Segment 2015 & 2021F
Figure-25: India Multi-Purpose Cleaner Market Size By Value 2010-2015 (INR Crore)
Figure-26: India Multi-Purpose Cleaner Market Size Forecast By Value 2016F-2021F (INR Crore)
Figure-27: Import of Household Cleaning Products in India Value & Volume 2010-11 to 2014-15
Figure-28: Export of Household Cleaning from India Value & Volume 2010-11 to 2014-15
Figure-29: Distribution Channel followed by Surface Cleaner Manufacturers in India

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Reports Details

Published Date : May 2016
No. of Pages :100
Country :India
Category :Electronics
Publisher :BonafideResearch
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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