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India Laundry Care Market Outlook, 2021

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This report gives an in-depth analysis of laundry care market in India which includes detergents and fabric care. Even during an economic slowdown, people continue to purchase laundry products, and in emerging economies like India, where standards of living are on the rise, the market is growing. The detergent market in India is in maturity stage with high penetration levels and fabric care is in a preliminary stage. Due to higher population, rising urbanization and increasing levels of income and consumption, the overall growth of the laundry care industry has been at a healthy rate from last five years. The one compliment which every Indian housewife craves is earning the respect and appreciation of the family by providing a solution that helps them enhance the life of delicate clothes. Due to such societal custom, fabric whiteners are already popular among Indian consumers.
According to India Laundry Care Market Outlook, 2021, the overall laundry care industry is growing with a CAGR of 12.93% from last five years. Detergents generate majority of the revenue sales in the laundry care market whereas fabric care is growing fast. Detergents are available in three forms namely powder detergent, bar detergent and liquid detergent. Powder detergents are widely accepted by Indian consumers. Even though detergent bars are still used in rural areas, they are fast disappearing from the market because of ineffectiveness. Liquid detergent is a new category in the Indian market and was created by Hindustan Unilever in 2013 with the launch of countrys first liquid detergent. Although powder detergents are most commonly used because of their stability, eco-feasibility and long lasting properties, liquid detergents will see robust growth in the forecast period.
HUL, Rohit Surfactants, P&G, Nirma and Jyothy Laboratories are the major players in the organized detergent market. Ghari, Surf Excel, Active Wheel, Rin, Tide, Nirma, Ariel, Mr. White and Henko are the well-known brands operating in this category. On the basis of pricing, organized detergent market can be further divided into three categories such as popular (economy), mid-range and premium. On the other hand, fabric care is broadly divided into two segments namely fabric whiteners and fabric conditioners. Fabric whiteners generate majority of the market revenues whereas fabric conditioners have very less contribution. Various companies in the category include Jyothy Laboratories, Godrej, Wipro, HUL, Dabur, Marico and Reckitt Benckiser. In the forecast period, rural market will be the major focus of fabric whitening manufacturers as urban consumers are now upgrading to premium detergents which do not require any additional whitener. Fabric conditioners are already growing in double digits from last five years and the market is further anticipated to register robust CAGR in the forecast period. Detergent manufacturers, who are planning to diversify, are also focusing more on this category rather than fabric whiteners.
Key Categories Covered
Detergent
- Powder
- Bar
- Liquid
Fabric Care
- Fabric Whiteners
- Fabric Conditioners

1. Executive Summary
2. Global Laundry Care Market Outlook
3. India Laundry Care Market Outlook
3.1. Market Size By Value
3.2. Market Share
3.2.1. By Company
3.2.2. By Brand
3.2.3. By Category
3.3. India Detergent Market Outlook
3.3.1. Market Size By Value
3.3.1.1. Overall Market
3.3.1.2. Powder Detergent Market
3.3.1.3. Bar Detergent Market
3.3.1.4. Liquid Detergent Market
3.3.2. Market Share
3.3.2.1. By Region
3.3.2.2. By Product Type
3.3.3. India Organized Detergent Market Outlook
3.3.3.1. Market Size By Value
3.3.3.1.1. Overall Market
3.3.3.1.2. Popular Detergent Market
3.3.3.1.3. Mid-range Detergent Market
3.3.3.1.4. Premium Detergent Market
3.3.3.2. Market Share
3.3.3.2.1. By Company
3.3.3.2.2. By Brand
3.3.3.2.3. By Sub-Category
3.3.4. India Unorganized Detergent Market Outlook
3.4. India Fabric Care Market Outlook
3.4.1. Market Size By Value
3.4.2. Market Share
3.4.2.1. By Company
3.4.2.2. By Brand
3.4.2.3. By Segment
3.4.3. India Fabric Whitener/Blue Market Outlook
3.4.3.1. Market Size By Value
3.4.3.2. Market Share
3.4.3.2.1. By Brand
3.4.3.2.2. By Demographic Area
3.4.4. India Fabric Conditioner/Softener Market Outlook
3.4.4.1. Market Size By Value
3.4.4.2. Market Share
3.4.4.2.1. By Brand
3.4.4.2.2. By Demographic Area
3.4.5. Recent Developments
4. Product, Price and Variant Analysis
4.1. Powder Detergent
4.2. Bar Detergent
4.3. Liquid Detergent
4.4. Fabric Whitener/Blue
4.5. Fabric Conditioner/Softener
5. India Economic Snapshot
6. Raw Material
7. Manufacturing Process
8. Channel Partner Analysis
9. India Laundry Care Market Dynamics
9.1. Key Drivers
9.2. Key Challenges
10. Competitive Landscape
10.1. Porters Five Forces
10.2. Company Profiles
10.2.1. Hindustan Unilever Limited
10.2.2. Procter & Gamble Home Products Ltd.
10.2.3. Rohit Surfactants Private Limited
10.2.4. Nirma Limited
10.2.5. Jyothy Laboratories Limited
10.2.6. Godrej Consumer Products Ltd.
10.2.7. Reckitt Benckiser (India) Ltd.
10.2.8. Marico Limited
10.2.9. Wipro Consumer Care and Lighting Ltd.
10.2.10. Pidilite Industries Limited
10.2.11. Dabur India Limited
11. Strategic Recommendations
12. Disclaimer

List Of Tables


Table-1: Product, Price and Variant Analysis of Powder Detergents in India (Price/1kg)
Table-2: Product, Price and Variant Analysis of Bar Detergents in India (Price/100gm)
Table-3: Product, Price and Variant Analysis of Liquid Detergents in India (Price/1 litre)
Table-4: Product, Price and Variant Analysis of Fabric Whiteners/Blue in India (Price/200ml)
Table-5: Product, Price and Variant Analysis of Fabric Conditioners/Softeners in India (Price/200ml)
Table-6: India Economic Profile - 2014
Table-7: Product Portfolio of Hindustan Unilever Limited in detergent market
Table-8: Product Portfolio of Hindustan Unilever Limited in fabric care market
Table-9: Key Facts of Hindustan Unilever Limited
Table-10: Product Portfolio of Procter & Gamble Home Products Ltd. in detergent market
Table-11: Key Facts of Procter & Gamble Home Products Ltd.
Table-12: Product Portfolio of Rohit Surfactants Private Limited in detergent market
Table-13: Key Facts of Rohit Surfactants Private Limited
Table-14: Product Portfolio of Nirma Limited in detergent market
Table-15: Key Facts of Nirma Limited
Table-16: Product Portfolio of Jyothy Laboratories Limited in detergent market
Table-17: Product Portfolio of Jyothy Laboratories Limited in fabric care market
Table-18: Key Facts of Jyothy Laboratories Limited
Table-19: Product Portfolio of Godrej Consumer Products Ltd. in fabric care market
Table-20: Key Facts of Godrej Consumer Products Ltd.
Table-21: Product Portfolio of Reckitt Benckiser (India) Ltd. in fabric care market
Table-22: Key Facts of Reckitt Benckiser (India) Ltd.
Table-23: Product Portfolio of Marico Limited in fabric care market
Table-24: Key Facts of Marico Limited
Table-25: Product Portfolio of Wipro Consumer Care and Lighting Ltd. in fabric care market
Table-26: Key Facts of Wipro Consumer Care and Lighting Ltd.
Table-27: Product Portfolio of Pidilite Industries Limited in fabric care market
Table-28: Key Facts of Pidilite Industries Limited
Table-29: Product Portfolio of Dabur India Limited in fabric care market
Table-30: Key Facts of Dabur India Limited

List Of Figures


Figure-1: Global Laundry Care Market Size By Value 2010-2015 (USD Billion)
Figure-2: Global Laundry Care Market Size Forecast By Value 2016F-2021F (USD Billion)
Figure-3: India Laundry Care Market Size By Value 2010-2015 (INR Crore)
Figure-4: India Laundry Care Market Size Forecast By Value 2016F-2021F (INR Crore)
Figure-5: India Laundry Care Market Share By Company 2015 & 2021F
Figure-6: India Laundry Care Market Share By Brand 2015 & 2021F
Figure-7: India Laundry Care Market Share By Category 2015 & 2021F
Figure-8: India Detergent Market Size By Value 2010-2015 (INR Crore)
Figure-9: India Detergent Market Size Forecast By Value 2016F-2021F (INR Crore)
Figure-10: India Powder Detergent Market Size By Value 2010-2015 (INR Crore)
Figure-11: India Powder Detergent Market Size Forecast By Value 2016F-2021F (INR Crore)
Figure-12: India Bar Detergent Market Size By Value 2010-2015 (INR Crore)
Figure-13: India Bar Detergent Market Size Forecast By Value 2016F-2021F (INR Crore)
Figure-14: India Liquid Detergent Market Size & Forecast By Value 2014-2021F (INR Crore)
Figure-15: India Detergent Market Share By Region 2015 & 2021F
Figure-16: India Detergent Market Share By Product Type 2015 & 2021F
Figure-17: India Organized Detergent Market Size By Value 2010-2015 (INR Crore)
Figure-18: India Organized Detergent Market Size Forecast By Value 2016F-2021F (INR Crore)
Figure-19: India Popular Detergent Market Size By Value 2010-2015 (INR Crore)
Figure-20: India Popular Detergent Market Size Forecast By Value 2016F-2021F (INR Crore)
Figure-21: India Mid-range Detergent Market Size By Value 2010-2015 (INR Crore)
Figure-22: India Mid-range Detergent Market Size Forecast By Value 2016F-2021F (INR Crore)
Figure-23: India Premium Detergent Market Size By Value 2010-2015 (INR Crore)
Figure-24: India Premium Detergent Market Size Forecast By Value 2016F-2021F (INR Crore)
Figure-25: India Organized Detergent Market Share By Company 2015 & 2021F
Figure-26: India Organized Detergent Market Share By Brand 2015 & 2021F
Figure-27: India Organized Detergent Market Share By Sub-Category 2015 & 2021F
Figure-28: India Unorganized Detergent Market Size By Value 2010-2015 (INR Crore)
Figure-29: India Unorganized Detergent Market Size Forecast By Value 2016F-2021F (INR Crore)
Figure-30: India Fabric Care Market Size By Value 2010-2015 (INR Crore)
Figure-31: India Fabric Care Market Size Forecast By Value 2016F-2021F (INR Crore)
Figure-32: India Fabric Care Market Share By Company 2015 & 2021F
Figure-33: India Fabric Care Market Share By Brand 2015 & 2021F
Figure-34: India Fabric Care Market Share By Segment 2015 & 2021F
Figure-35: India Fabric Whitener/Blue Market Size By Value 2010-2015 (INR Crore)
Figure-36: India Fabric Whitener/Blue Market Size Forecast By Value 2016F-2021F (INR Crore)
Figure-37: India Fabric Whitener/Blue Market Share By Brand 2015 & 2021F
Figure-38: India Fabric Whitener/Blue Market Share By Demographic Area 2015 & 2021F
Figure-39: India Fabric Conditioner/Softener Market Size By Value 2010-2015 (INR Crore)
Figure-40: India Fabric Conditioner/Softener Market Size Forecast By Value 2016F-2021F (INR Crore)
Figure-41: India Fabric Conditioner/Softener Market Share By Brand 2015 & 2021F
Figure-42: India Fabric Conditioner/Softener Market Share By Demographic Area 2015 & 2021F
Figure-43: Manufacturing Process of Detergents
Figure-44: Manufacturing Process of Fabric Conditioners
Figure-45: Distribution channel followed by manufacturers of laundry care products in India

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Reports Details

Published Date : Mar 2016
No. of Pages :129
Country :India
Category :Electronics
Publisher :BonafideResearch
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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