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India Fabric Care Market Outlook, 2021

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This report gives an in-depth analysis of fabric care market in India which includes fabric whiteners (blue) and fabric conditioners (softener). Globally, Asia-Pacific ranks as the fastest growing market and the growth is driven by prospering economies, increasing disposable incomes, and improving lifestyles translating into trade ups from cheaper mass brands into premium categories. India and China, in particular, are anticipated to register impressive growth in the coming years, supported by the expanding urban population and growing per capita spending on household supplies and products. The one compliment which every Indian housewife craves is earning the respect and appreciation of the family by providing a solution that helps them enhance the life of delicate clothes. Due to such societal custom, fabric whiteners are already popular among consumers.
According to India Fabric Care Market Outlook, 2021, the overall market for fabric care is growing with more than 9% CAGR from last five years. The market is further expected to grow with double digits in the next five years. Fabric care is broadly divided into two segments namely fabric whiteners and fabric conditioners. Fabric whiteners dominate market revenues whereas fabric conditioners have less contribution to the overall fabric care industry. Various companies in the industry include Jyothy Laboratories, Godrej, Wipro, HUL, Dabur, Marico and Reckitt Benckiser. Ujala, from Jyothy Laboratories is the prominent brand in the fabric whitener market, along with Rin (HUL) and Robin Blue (Reckitt Benckiser). Fabric whiteners have become more popular in rural areas and are registering more growth as compared to urban as urban consumers are now upgrading to premium detergents which do not require any additional whitener. Hence, rural market will be the next focus of fabric whitening manufacturers in the forecast period.
Fabric conditioners are already growing in double digits from last five years and the market is further anticipated to register robust CAGR in the forecast period. Ezee and Genteel from Godrej, Vanish from Reckitt Benckiser, Comfort from HUL, Safewash from Wipro, Bambi from Dabur and Revive from Marico are the major brands operating in this category. Urban markets are the chief target for fabric conditioner manufacturers in India, however rural market is also expected to outperform. The category will see fast adoption in its preliminary stage of rural market. Detergent manufacturers, who are planning to diversify, are also focusing more on this category rather than fabric whiteners.
Key Segment
Fabric Whitener/Blue
Fabric Conditioner/Softener

1. Executive Summary
2. Global Fabric Care Market Outlook
3. India Fabric Care Market Outlook
3.1. Market Size By Value
3.2. Market Share
3.2.1. By Company
3.2.2. By Brand
3.2.3. By Segment
3.3. India Fabric Whitener/Blue Market Outlook
3.3.1. Market Size By Value
3.3.2. Market Share
3.3.2.1. By Brand
3.3.2.2. By Demographic Area
3.4. India Fabric Conditioner/Softener Market Outlook
3.4.1. Market Size By Value
3.4.2. Market Share
3.4.2.1. By Brand
3.4.2.2. By Demographic Area
3.5. Product, Price and Variant Analysis
3.5.1. Fabric Whitener/Blue
3.5.2. Fabric Conditioner/Softener
4. India Economic Snapshot
5. Raw Material
6. Manufacturing Process
7. Channel Partner Analysis
8. India Fabric Care Market Dynamics
8.1. Key Drivers
8.2. Key Challenges
9. Recent Developments
10. Competitive Landscape
10.1. Porters Five Forces
10.2. Company Profiles
10.2.1. Hindustan Unilever Limited
10.2.2. Jyothy Laboratories Limited
10.2.3. Godrej Consumer Products Ltd.
10.2.4. Reckitt Benckiser (India) Ltd.
10.2.5. Marico Limited
10.2.6. Wipro Consumer Care and Lighting Ltd.
10.2.7. Pidilite Industries Limited
10.2.8. Dabur India Limited
11. Strategic Recommendations
12. Disclaimer

List Of Tables


Table-1: Product, Price and Variant Analysis of Fabric Whiteners/Blue in India (Price/200ml)
Table-2: Product, Price and Variant Analysis of Fabric Conditioners/Softeners in India (Price/200ml)
Table-3: India Economic Profile - 2014
Table-4: Product Portfolio of Hindustan Unilever Limited in fabric care market
Table-5: Key Facts of Hindustan Unilever Limited
Table-6: Product Portfolio of Jyothy Laboratories Limited in fabric care market
Table-7: Key Facts of Jyothy Laboratories Limited
Table-8: Product Portfolio of Godrej Consumer Products Ltd. in fabric care market
Table-9: Key Facts of Godrej Consumer Products Ltd.
Table-10: Product Portfolio of Reckitt Benckiser (India) Ltd. in fabric care market
Table-11: Key Facts of Reckitt Benckiser (India) Ltd.
Table-12: Product Portfolio of Marico Limited in fabric care market
Table-13: Key Facts of Marico Limited
Table-14: Product Portfolio of Wipro Consumer Care and Lighting Ltd. in fabric care market
Table-15: Key Facts of Wipro Consumer Care and Lighting Ltd.
Table-16: Product Portfolio of Pidilite Industries Limited in fabric care market
Table-17: Key Facts of Pidilite Industries Limited
Table-18: Product Portfolio of Dabur India Limited in fabric care market
Table-19: Key Facts of Dabur India Limited

List Of Figures


Figure-1: India Fabric Care Market Size By Value 2010-2015 (INR Crore)
Figure-2: India Fabric Care Market Size Forecast By Value 2016F-2021F (INR Crore)
Figure-3: India Fabric Care Market Share By Company 2015 & 2021F
Figure-4: India Fabric Care Market Share By Brand 2015 & 2021F
Figure-5: India Fabric Care Market Share By Segment 2015 & 2021F
Figure-6: India Fabric Whitener/Blue Market Size By Value 2010-2015 (INR Crore)
Figure-7: India Fabric Whitener/Blue Market Size Forecast By Value 2016F-2021F (INR Crore)
Figure-8: India Fabric Whitener/Blue Market Share By Brand 2015 & 2021F
Figure-9: India Fabric Whitener/Blue Market Share By Demographic Area 2015 & 2021F
Figure-10: India Fabric Conditioner/Softener Market Size By Value 2010-2015 (INR Crore)
Figure-11: India Fabric Conditioner/Softener Market Size Forecast By Value 2016F-2021F (INR Crore)
Figure-12: India Fabric Conditioner/Softener Market Share By Brand 2015 & 2021F
Figure-13: India Fabric Conditioner/Softener Market Share By Demographic Area 2015 & 2021F
Figure-14: Manufacturing Process of Fabric Conditioners
Figure-15: Distribution Channel followed by Fabric Care Manufacturers in India

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Reports Details

Published Date : Mar 2016
No. of Pages :73
Country :India
Category :Electronics
Publisher :BonafideResearch
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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