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India Diapers Market Outlook , 2021

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In India, of late, hygiene industry is experiencing an unprecedented growth as hygiene products are being adopted into the lifestyle of the masses. With the increased awareness and increasing purchasing power, customers are fast shifting from cloth nappies to baby diapers. Consumers today are looking for baby diapering solutions that go beyond the basic benefits of dryness and go the extra mile to incorporate value-adding features such as softness and caring for their babys delicate skin. Indians give birth to around 27 million babies each year, yet the penetration rate of baby diapers remains at less than two percent.
According to India Diaper Market Outlook, 2021, Indias diaper market was growing with a CAGR of 22.23% over past five years. In 2014, the market for baby diapers in urban India grew with a CAGR of 19.99% whereas in rural India the growth was much higher than urban. On the basis of age, the report categorizes the India diaper market into baby diapers and adult diapers. Baby diapers constitute the leading category in the market. During the forecast horizon, adult diapers market is expected to grow significantly due to the increasing healthcare standards in the country. However, social and economic constraints of using adult diapers are hampering the market growth.
P&Gs Pampers dominates the overall diaper industry, followed by Huggies and Mamy Poko. P&Gs lack of innovation and focus on higher margins amid aggressive strategies adopted by its competitors to increase their market share is expected to decrease brands market share in future. Japanese firm Unicharm, which sells Mamy Poko diapers, overtook Kimberly Clark in baby diaper segment nearly two years ago. In baby diaper segment, Pampers, Mamy Poko and Huggies constitute more than 85% of the market by value whereas in adult diaper segment, Nobel Hygiene and Actifit dominate the industry heavily.
Diapers are broadly categorized into two types i.e. disposable diapers and cloth diapers. Disposable diapers constitute the largest market share and are seeing increasing investments by manufacturers in their research and development. In the last few years modern cloth diapers have become a fast moving trend worldwide for families looking for a natural modern way to diaper their babies. Sales of cloth diapers were 140 lakh units in 2014 and are expected to climb up in the forecast period, owing to environmental benefits. Other type of diapers includes swim pants and training pants which has a marginal market share in India. India Diaper Market Outlook, 2021 discusses the following aspects of diapers in India:

1. Executive Summary
2. Global Diaper Market Outlook
2.1. Market Size By Value
2.2. Market Share By Segment
2.3. Global Baby Diaper Market
2.3.1. Market Size By Value
2.3.1.1. Overall Market
2.3.1.2. Cloth Diaper Market
2.3.1.3. Disposable Diaper Market
2.3.1.4. Swim Pants Market
2.3.1.5. Training Pants Market
2.3.2. Market Share
2.3.2.1. By Company
2.3.2.2. By Region
2.3.2.3. By Type
2.4. Global Adult Diaper Market
2.4.1. Market Size By Value
2.4.2. Market Share By Company
3. India Diaper Market Outlook
3.1. Market Size By Value
3.2. Market Share
3.2.1. By Brand
3.2.2. By Segment
3.3. India Baby Diaper Market
3.3.1. Market Size By Value
3.3.1.1. Overall Market
3.3.1.2. Cloth Diaper Market
3.3.1.3. Disposable Diaper Market
3.3.1.4. By Target Demographics
3.3.2. Market Size By Volume
3.3.2.1. Cloth Diaper Market
3.3.2.2. Disposable Diaper Market
3.3.3. Market Share
3.3.3.1. By Brand
3.3.3.2. By Type
3.4. India Adult Diaper Market
3.4.1. Market Size By Value
3.4.2. Market Size By Volume
3.4.3. Market Share By Company
4. India Economic Snapshot
5. Pricing Analysis
6. Packsize Analysis
7. Channel Partner Analysis
8. Trade Dynamics
8.1. Import
8.2. Export
9. Market Trends & Developments
9.1. Marketing Drive by the Multinationals
9.2. Appreciation for Western Lifestyles
9.3. Growing Trend of Working Womens in India
9.4. Emergence of Private Label Brands
9.5. Comfort and Thinness
9.6. Hygiene and Sanitation Awareness
10. Competitive Landscape
10.1. Porters Five Forces
10.2. Company Profiles
10.2.1. SCA Hygiene Products India Pvt. Ltd.
10.2.2. Johnson & Johnson Private Limited
10.2.3. Procter & Gamble (P&G)
10.2.4. Kimberly Clark Lever Pvt. Ltd.
10.2.5. The Unicharm India Pvt. Ltd.
10.2.6. Nobel Hygiene Pvt. Ltd.
10.2.7. Godrej Consumer Product Limited
10.2.8. The BellaPremier Happy HygieneCare Pvt. Ltd.
10.2.9. Wipro Consumer Care & Lighting Limited
10.2.10. CareMate Health Care Inc.
11. Strategic Recommendations
12. Disclaimer

List Of Tables


Table-1: India Economic Profile 2014
Table-2: Packsize Available Between 0-10 Counts in Leading Brands
Table-3: Packsize Available Between 10-20 Counts in Leading Brands
Table-4: Packsize Available Between 20-40 Counts in Leading Brands
Table-5: Packsize Available Between 40-60 Counts in Leading Brands
Table-6: Packsize Available For 60 & Above Counts in Leading Brands
Table-7: Countries Importing Diapers to India 2012-13
Table-8: Countries Importing Diapers From India 2012-13
Table-9: Key Facts of SCA Hygiene Products India Pvt. Ltd.
Table-10: Key Facts of Johnson & Johnson Private Limited
Table-11: Key Facts of Procter & Gamble (P&G)
Table-12: Key Facts of Kimberly Clark Lever Pvt. Ltd.
Table-13: Key Facts of The Unicharm India Pvt. Ltd.
Table-14: Key Facts of Nobel Hygiene Pvt. Ltd.
Table-15: Key Facts of Godrej Consumer Product Limited
Table-16: Key Facts of The BellaPremier Happy HygieneCare Pvt. Ltd.
Table-17: Key Facts of Wipro Consumer Care & Lighting Limited
Table-18: Key Facts of CareMate Health Care Inc.

List Of Figures


Figure-1: Global Diaper Market Size By Value 2009-2014 (USD Billion)
Figure-2: Global Diaper Market Size Forecast By Value 2015F-2021F (USD Billion)
Figure-3: Global Diaper Market Share By Segment 2014 & 2021F
Figure-4: Global Baby Diaper Market Size By Value 2009-2014 (USD Billion)
Figure-5: Global Baby Diaper Market Size Forecast By Value 2015F-2021F (USD Billion)
Figure-6: Global Cloth Diaper Market Size By Value 2009-2021F (USD Billion)
Figure-7: Global Disposable Diaper Market Size By Value 2009-2021F (USD Billion)
Figure-8: Global Swim Pants Market Size By Value 2009-2021F (USD Billion)
Figure-9: Global Training Pants Market Size By Value 2009-2021F (USD Billion)
Figure-10: Global Baby Diaper Market Share By Company 2014 & 2021F
Figure-11: Global Baby Diaper Market Share By Region 2014 & 2021F
Figure-12: Global Baby Diaper Market Share By Type 2014 & 2021F
Figure-13: Global Adult Diaper Market Size By Value 2009-2014 (USD Billion)
Figure-14: Global Adult Diaper Market Size Forecast By Value 2015F-2021F (USD Billion)
Figure-15: Global Adult Diaper Market Share By Company 2014 & 2021F
Figure-16: India Diaper Market Size By Value 2009-2014 (INR Crore)
Figure-17: India Diaper Market Size Forecast By Value 2015F-2021F (INR Crore)
Figure-18: India Diaper Market Share By Brand 2014 & 2021F
Figure-19: India Diaper Market Share By Segment 2014 & 2021F
Figure-20: India Baby Diaper Market Size By Value 2009-2014 (INR Crore)
Figure-21: India Baby Diaper Market Size Forecast By Value 2015F-2021F (INR Crore)
Figure-22: India Cloth Diaper Market Size By Value 2009-2021F (INR Crore)
Figure-23: India Disposable Diaper Market Size By Value 2009-2021F (INR Crore)
Figure-24: India Baby Diaper Market Size By Target Demographics 2009-2014 (INR Crore)
Figure-25: India Baby Diaper Market Size Forecast By Target Demographics 2015F-2021F (INR Crore) Figure-26: India Cloth Diaper Market Size By Volume 2009-2021F (Units in Lakh)
Figure-27: India Disposable Diaper Market Size By Volume 2009-2021F (Units in Crore)
Figure-28: India Baby Diaper Market Share By Brand 2014 & 2021F
Figure-29: India Baby Diaper Market Share By Type 2014 & 2021F
Figure-30: India Adult Diaper Market Size By Value 2009-2021F (INR Crore)
Figure-31: India Adult Diaper Market Size By Volume 2009-2021F (Units in Crore)
Figure-32: India Adult Diaper Market Share By Company 2014 & 2021F
Figure-33: India Diaper Market Average Selling Price 2009-2021F (INR)
Figure-34: Distribution Channel followed by Diaper Manufacturers in India
Figure-35: Import of Diapers From 2009-10 to 2012-13 (Value & Volume)
Figure-36: Export of Diapers From 2009-10 to 2012-13 (Value & Volume)

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Reports Details

Published Date : Oct 2015
No. of Pages :93
Country :India
Category :Electronics
Publisher :BonafideResearch
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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