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Brand Competition and Consumer Preference of the Chinese Dryer and Dehumidifier Markets

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Using big data analytics, this research covers all top dryer and dehumidifier brands sold on Chinas online stores Tmall and JD with following analysis dimensions: brand ranking by the number of items available, ranking by dryer and dehumidifier sales, number of times online users mention about a particular dryer or dehumidifier brand, brand preferences, factors affecting purchase, as well as online shoppers comments and user analysis. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China.
 
 List of Topics
 
 Tmall and JD sales rankings of Chinese, foreign, and Taiwanese dryers and dehumidifiers
 Sales analysis of abovementioned products, touching on sales volume ranking of the best-sellers of Chinese, foreign, and Taiwanese brands on Tmall and JD

1. Executive summary
 1.1 Product Sales
 1.1.1 Dryer
 1.1.2 Dehumidifier
 2. Research Objective
 2.1 Dryer
 2.2 Dehumidifier
 3. Product Sales Tracking
 3.1 Dryer
 3.2 Dehumidifier
 Appendix
 Glossary of Terms
 
 List of Companies


List Of Figures

Figure 1: Data Sources and Collection Methods for Dryers
 Figure 2: Data Sources and Collection Methods for Dehumidifiers
 Figure 3: Dryer Brand Ranking by Number of Items Available on Tmall and JD
 Figure 4: Sales Volume Ranking by Dryer Model
 Figure 5: Sales Volume Ranking by Foreign Dryer Model
 Figure 6: Sales Volume Ranking by Taiwanese Dryer Model
 Figure 7: Dehumidifier Brand Ranking by Number of Items Available on Tmall and JD
 Figure 8: Sales Volume Ranking by Dehumidifier Model
 Figure 9: Sales Volume Ranking by Chinese Dehumidifier Model
 Figure 10: Sales Volume Ranking by Foreign Dehumidifier Model
 Figure 11: Sales Volume Ranking by Taiwanese Dehumidifier Model


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Reports Details

Published Date : Dec 2015
No. of Pages :16
Country :China
Category :Electronics
Publisher :Market Intelligence & Consulting Institute
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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