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Brand Competition and Consumer Preference of the Chinese Vacuum Cleaner Market

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Using big data analytics, this research covers all top vacuum cleaner (including robotic vacuum) brands in China with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by vacuum cleaner sales, number of times online users mention about a particular vacuum cleaner brand, brand preferences, factors affecting purchase, as well as online shoppers comments and user analysis. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China.
 
 List of Topics
 
 Tmall and JD sales rankings of Chinese and foreign vacuum cleaner brands, including sales volume ranking of those brands best-selling models
 Analysis of brand position, touching on major vendors online visibility and sentiment rate that were measured based on the number of times online users mention a particular vacuum cleaner brand over the research period
 Analysis of brand awareness, including major factors that affect purchase of top 5 bestsellers and user reviews from people who have bought and used them
 User analysis of major vacuum cleaner brands in China, including those brands user distribution by gender, by age, and by region

1. Executive Summary 4
 1.1 Product Sales 4
 1.2 Brand Position 4
 1.3 Brand Awareness 4
 1.4 User Analysis 4
 
 2. Research Objective 5
 
 3. Product Sales 6
 
 4. Brand Position 8
 
 5. Brand Awareness 10
 5.1 Deerma DX118C Reviews 11
 5.2 Midea SC861A Reviews 12
 5.3 Midea C3-L148B Reviews 13
 5.4 Deerma DX117C Reviews 14
 5.5 Jarrow 202 Reviews 15
 
 6. User Analysis 16
 6.1 Deerma 16
 6.2 LG 17
 6.3 Philips 18
 
 Conclusion 19
 
 Brand Competition Analysis 19
 
 Consumer Preference Analysis 20
 
 Appendix 21
 
 Glossary of Terms 21
 
 List of Companies 22


List Of Tables

Table 1: Brand Competition Analysis 19


List Of Figures

Figure 1: Data Sources and Collection Methods 5
 Figure 2: Brand Ranking by Number of Items Available on Online Stores 6
 Figure 3: Sales Volume Ranking by Vacuum Cleaner Model 6
 Figure 4: Sales Volume Ranking by Chinese Vacuum Cleaner Model 7
 Figure 5: Sales Volume Ranking by International Vacuum Cleaner Model 7
 Figure 6: Online Visibility Ranking by Vacuum Cleaner Brand 8
 Figure 7: Sentiment Ranking by Vacuum Cleaner Brand 9
 Figure 8: Factors Affecting Purchase of Top 5 Vacuum Cleaner Models 10
 Figure 9: Factors Affecting Purchase of Deerma DX118C 11
 Figure 10: Factors Affecting Purchase of Midea SC861A 12
 Figure 11: Factors Affecting Purchase of Midea C3-L148B 13
 Figure 12: Factors Affecting Purchase of Deerma DX117C 14
 Figure 13: Factors Affecting Purchase of Jarrow 202 15
 Figure 14: Deerma Vacuum Cleaner User Distribution by Gender & Age 16
 Figure 15: Deerma Vacuum Cleaner User Distribution by Region 16
 Figure 16: LG Vacuum Cleaner User Distribution by Gender & Age 17
 Figure 17: LG Vacuum Cleaner User Distribution by Region 17
 Figure 18: Philips Vacuum Cleaner User Distribution by Gender & Age 18
 Figure 19: Philips Vacuum Cleaner User Distribution by Region 18


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Reports Details

Published Date : Dec 2015
No. of Pages :20
Country :China
Category :Electronics
Publisher :Market Intelligence & Consulting Institute
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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