Market Research Reports and Industry Reports

Brand Competition and Consumer Preference of the Chinese Refrigerator Market


Using big data analytics, this research covers all top refrigerator brands sold on Chinas online stores Tmall and JD with following analysis dimensions: brand ranking by the number of items available, ranking by refrigerator sales, number of times online users mention about a particular refrigerator brand, brand preferences, factors affecting purchase, as well as online shoppers comments and user analysis. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China.

1. Executive Summary
 1.1 Product Sales
 1.2 Brand Position
 1.3 Brand Awareness
 1.4 User Analysis
 2. Research Objective
 3. Product Sales Tracking
 4. Brand Position Tracking
 5. Brand Awareness
 5.1 Konka BCD-192MT Reviews
 5.2 Haier BCD-206STPA Reviews
 5.3 Midea BCD-206TM(E) Reviews
 5.4 Skyworth BCD-160 Reviews
 5.5 KEG BCD-102D Reviews
 6. User Analysis
 6.1 Haier
 6.2 Midea
 6.2 Siemens
 Brand Competition Analysis
 Consumer Preference Analysis
 Glossary of Terms
 List of Companies

List Of Tables

Table 1: Brand Competition Analysis

List Of Figures

Figure 1: Data Sources and Collection Methods
 Figure 2: Brand Ranking by Number of Items Available on Tmall and JD
 Figure 3: Sales Volume Ranking by Refrigerator Model
 Figure 4: Sales Volume Ranking by Chinese Refrigerator Model
 Figure 5: Sales Volume Ranking by Foreign Refrigerator Model
 Figure 6: Online Visibility Ranking by Refrigerator Brand
 Figure 7: Sentiment Ranking by Refrigerator Brand
 Figure 8: Factors Affecting Purchase of Top 5 Refrigerator Models
 Figure 9: Factors Affecting Purchase of Konka BCD-192MT
 Figure 10: Factors Affecting Purchase of Haier BCD-206STPA
 Figure 11: Factors Affecting Purchase of Midea BCD-206TM(E)
 Figure 12: Factors Affecting Purchase of Skyworth BCD-160
 Figure 13: Factors Affecting Purchase of KEG BCD-102D
 Figure 14: Haier Refrigerator User Distribution by Gender Age
 Figure 15: Haier Refrigerator User Distribution by Region
 Figure 16: Midea Refrigerator User Distribution by Gender Age
 Figure 17: Midea Refrigerator User Distribution by Region
 Figure 18: Siemens Refrigerator User Distribution by Gender Age
 Figure 19: Siemens Refrigerator User Distribution by Region

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Reports Details

Published Date : Nov 2015
No. of Pages :31
Country :Taiwan
Category :Electronics
Publisher :Market Intelligence & Consulting Institute
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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