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Brand Competition and Consumer Preference of the Chinese Washing Machine Market

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Using big data analytics, this research covers all top washing machine brands sold on Chinas online stores Tmall and JD with following analysis dimensions: brand ranking by the number of items available, ranking by washing machine sales, number of times online users mention about a particular washing machine brand, brand preferences, factors affecting purchase, as well as online shoppers comments and user analysis. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China.

1. Executive summary
 1.1 Product Sales
 1.2 Brand Position
 1.3 Brand Awareness
 1.4 User Analysis
 2. Research Objective
 3. Product Sales Tracking
 4. Brand Position Tracking
 5. Brand Awareness
 5.1 ihengIMa XPB40-688 Reviews
 5.2 Midea MB55-V1010H Reviews
 5.3 Littleswan TB70-V1058(H) Reviews
 5.4 Hyundai XPB35-2188S Reviews
 5.5 Hyundai XPB46-1218 Reviews
 6. User Analysis
 6.1 Haier
 6.2 Littleswan
 Conclusion
 Brand Competition Analysis
 Consumer Preference Analysis
 Appendix
 Glossary of Terms
 List of Companies


List Of Tables

Table 1: Brand Competition Analysis


List Of Figures

Figure 1: Data Sources and Collection Methods
 Figure 2: Brand Ranking by Number of Items Available on Tmall and JD
 Figure 3: Sales Volume Ranking by Washing Machine Model
 Figure 4: Sales Volume Ranking by Chinese Washing Machine Model
 Figure 5: Sales Volume Ranking by Foreign Washing Machine Model
 Figure 6: Online Visibility Ranking by Washing Machine Brand
 Figure 7: Sentiment Ranking by Washing Machine Brand
 Figure 8: Factors Affecting Purchase of Top 5 Washing Machine Models
 Figure 9: Factors Affecting Purchase of ihengIMa XPB40-688
 Figure 10: Factors Affecting Purchase of Midea MB55-V1010H
 Figure 11: Factors Affecting Purchase of Littleswan TB70-V1058(H)
 Figure 12: Factors Affecting Purchase of Hyundai XPB35-2188S
 Figure 13: Factors Affecting Purchase of Hyundai XPB46-1218
 Figure 14: Haier Washing Machine User Distribution by Gender Age
 Figure 15: Haier Washing Machine User Distribution by Region
 Figure 16: Littleswan Washing Machine User Distribution by Gender Age
 Figure 17: Littleswan Washing Machine User Distribution by Region


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Reports Details

Published Date : Nov 2015
No. of Pages :28
Country :Taiwan
Category :Electronics
Publisher :Market Intelligence & Consulting Institute
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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