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Brand Competition and Consumer Preference of the Chinese Electric Fan Market

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Using big data analytics, this research covers all top electric fan brands in China with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by electric fan sales, number of times online users mention about a particular household electric fan brand, brand preferences, factors affecting purchase, as well as online shoppers comments and user analysis. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China.

1. Executive summary4
 1.1 Product Sales4
 1.2 Brand Position4
 1.3 Brand Awareness4
 1.4 User Analysis4
 2. Research Objective5
 3. Product Sales6
 4. Brand Position8
 5. Brand Awareness10
 5.1 TCL FS-40-AT1607 Reviews10
 5.2 Camel FS-25AZ Reviews11
 5.3 Kungchung FS40 Reviews12
 5.4 Lvling TF1004R Reviews13
 5.5 Bilisha FT-30 Reviews14
 6. User Analysis16
 6.1 Midea16
 6.2 Airmate17
 Conclusion18
 Brand Competition Analysis18
 Consumer Preference Analysis19
 Appendix20
 Glossary of Terms20
 List of Companies21


List Of Tables

Table 1: Brand Competition Analysis18


List Of Figures

Figure 1: Data Sources and Collection Methods5
 Figure 2: Brand Ranking by Number of Items Available on Online Stores6
 Figure 3: Sales Volume Ranking by Electric Fan Model6
 Figure 4: Sales Volume Ranking by Chinese Electric Fan Model7
 Figure 5: Sales Volume Ranking by Taiwanese Electric Fan Model7
 Figure 6: Online Visibility Ranking by Electric Fan Brand8
 Figure 7: Sentiment Ranking by Electric Fan Brand9
 Figure 8: Factors Affecting Purchase of Top 5 Electric Fan Models10
 Figure 9: Factors Affecting Purchase of Best Seller: TCL FS-40-AT160711
 Figure 10: Factors Affecting Purchase of 2nd Best Seller: Camel FS-25AZ12
 Figure 11: Factors Affecting Purchase of 3rd Best Seller: Kungchung FS4013
 Figure 12: Factors Affecting Purchase of 4th Best Seller: Lvling TF1004R14
 Figure 13: Factors Affecting Purchase of 5th Best Seller: Bilisha FT-3015
 Figure 14: Midea Electric Fan User Distribution by Gender  Age16
 Figure 15: Midea Electric Fan User Distribution by Region16
 Figure 16: Airmate Electric Fan User Distribution by Gender  Age17
 Figure 17: Airmate Electric Fan User Distribution by Region17


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Reports Details

Published Date : Nov 2015
No. of Pages :19
Country :Taiwan
Category :Electronics
Publisher :Market Intelligence & Consulting Institute
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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