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Brand Competition and Consumer Preference of the Chinese Air Purifier Market

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Using big data analytics, this research covers all top air purifier brands in China with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by air purifier sales, number of times online users mention about a particular air purifier brand, brand preferences, factors affecting purchase, as well as online shoppers comments and user analysis. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China.

1. Executive summary4
 1.1 Product Sales4
 1.2 Brand Position4
 1.3 Brand Awareness4
 1.4 User Analysis4
 2. Research Objective5
 3. Product Sales6
 4. Brand Position8
 5. Brand Awareness10
 5.1 Mi Air Purifier Reviews10
 5.2 TCL TKJ-F220B Reviews12
 5.3 Changhong CKJ-B160F Reviews13
 5.4 TCL TKJ-F220A Reviews14
 5.5 Lemai KX-35 Reviews15
 6. User Analysis16
 6.1 Xiaomi16
 6.2 TCL17
 6.3 Sharp18
 Conclusion19
 Brand Competition Analysis19
 Consumer Preference Analysis20
 Appendix21
 Glossary of Terms21
 List of Companies22


List Of Tables

Table 1: Brand Competition Analysis19 


List Of Figures

Figure 1: Data Sources and Collection Methods5
 Figure 2: Brand Ranking by Number of Items Available on Online Stores6
 Figure 3: Sales Volume Ranking by Air Purifier Model6
 Figure 4: Sales Volume Ranking by Chinese Air Purifier Model7
 Figure 5: Sales Volume Ranking by Foreign Air Purifier Model7
 Figure 6: Online Visibility Ranking by Air Purifier Brand8
 Figure 7: Sentiment Ranking by Air Purifier Brand9
 Figure 8: Factors Affecting Purchase of Top 5 Air Purifier Models10
 Figure 9: Factors Affecting Purchase of Best Seller: Mi Air Purifier11
 Figure 10: Factors Affecting Purchase of 2nd Best Seller: TCL TKJ-F220B12
 Figure 11: Factors Affecting Purchase of 3rd Best Seller: Changhong CKJ-B160F13
 Figure 12: Factors Affecting Purchase of 4th Best Seller: TCL TKJ-F220A14
 Figure 13: Factors Affecting Purchase of 5th Best Seller: Lemai KX-3515
 Figure 14: Xiaomi Air Purifier User Distribution by Gender Age16
 Figure 15: Xiaomi Air Purifier User Distribution by Region16
 Figure 16: TCL Air Purifier User Distribution by Gender Age17
 Figure 17: TCL Air Purifier User Distribution by Region17
 Figure 18: Sharp Air Purifier User Distribution by Gender Age18
 Figure 19: Sharp Air Purifier User Distribution by Region18


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Reports Details

Published Date : Nov 2015
No. of Pages :20
Country :Taiwan
Category :Electronics
Publisher :Market Intelligence & Consulting Institute
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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