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Brand Competition and Consumer Preference of the Chinese Water Purifier Market

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Using big data analytics, this research covers all top water purifier brands in China with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by water purifier sales, number of times online users mention about a particular water purifier brand, brand preferences, factors affecting purchase, as well as online shoppers comments and user analysis. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China.

1. Executive summary4
 1.1 Product Sales4
 1.2 Brand Position4
 1.3 Brand Awareness4
 1.4 User Analysis4
 2. Research Objective5
 3. Product Sales6
 4. Brand Position8
 5. Brand Awareness10
 5.1 Joyoung JYW-T01 Reviews10
 5.2 Tesran TSY-2009C Reviews12
 5.3 An Zhi Xing AZX-JSQ-03 Reviews13
 5.4 Brita Maxtra Reviews14
 5.5 An Zhi Xing AZX-08UF-C3+2B Reviews15
 6. User Analysis16
 6.1 Xiaomi16
 6.2 Midea17
 6.3 Brita18
 Conclusion19
 Brand Competition Analysis19
 Consumer Preference Analysis20
 Appendix21
 Glossary of Terms21
 List of Companies22


List Of Tables

Table 1: Brand Competition Analysis19


List Of Figures

Figure 1: Data Sources and Collection Methods5
 Figure 2: Brand Ranking by Number of Items Available on Online Stores6
 Figure 3: Sales Volume Ranking by Water Purifier Model6
 Figure 4: Sales Volume Ranking by Chinese Water Purifier Model7
 Figure 5: Sales Volume Ranking by International Water Purifier Model7
 Figure 6: Online Visibility Ranking by Water Purifier Brand8
 Figure 7: Sentiment Ranking by Water Purifier Brand9
 Figure 8: Factors Affecting Purchase of Top 5 Water Purifier Models10
 Figure 9: Factors Affecting Purchase of the Best Seller: Joyoung JYW-T0111
 Figure 10: Factors Affecting Purchase of 2nd Best Seller: Tesran TSY-2009C12
 Figure 11: Factors Affecting Purchase of 3rd Best Seller: An Zhi Xing AZX-JSQ-0313
 Figure 12: Factors Affecting Purchase of 4th Best Seller: Brita Maxtra14
 Figure 13: Factors Affecting Purchase of 5th Best Seller: An Zhi Xing AZX-08UF-C3+2B15
 Figure 14: Xiaomi Water Purifier User Distribution by Gender & Age16
 Figure 15: Xiaomi Water Purifier User Distribution by Region16
 Figure 16: Midea Water Purifier User Distribution by Gender & Age17
 Figure 17: Midea Water Purifier User Distribution by Region17
 Figure 18: Brita Water Purifier User Distribution by Gender & Age18
 Figure 19: Brita Water Purifier User Distribution by Region18


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Reports Details

Published Date : Nov 2015
No. of Pages :21
Country :Taiwan
Category :Electronics
Publisher :Market Intelligence & Consulting Institute
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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