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Market Analysis of KTV Industry in China 2015-2020 Proposal

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1. INTRODUCTION

By far, there are over 90,000 public entertainment places in China with gross revenue of over RMB100 billion. By May 2015, the number of KTV in some big cities exceeds 1000 in number, such as Shanghai, Beijing, Suzhou, Shenzhen, which have 2433, 2080, 1396 and1310 KTV respectively.

As KTV industry becomes more diversified in business model and employs new entertainment methods, management skills and value-added business, it has great opportunity in China in the future. Middle and West China demonstrate great market potential to grow.

In this report, AskCI will further disclose market potential and commercial opportunities for KTV industry in China. Recommendations will be given at the end of the report to describe the prospect and provide suggestions for strategy making.

1)The Aim of Report

To provide readers with comprehensive and in-depth understanding of Chinese KTV industry;
To analyze current development of the industry;
To analyze market demand by region and consumers of the industry;
To discover drivers and barriers of the industry;
To reveal opportunities for KTV industry in China.

2)Benefit from the Report

Obtain latest info of KTV industry, such as market demand, consumer behavior, royalty fee, key players etc.;
Find out how Chinese KTV market will change and how your business can be involved in;
Keep informed of your competitors/their activities in the globe and in China;
Learn about key market drivers and barriers;
Share this information within your organization using free global intranet license.

2. SCOPE OF INVESTIGATION

The report will investigate Chinese KTV industry from the following aspects:
Market demand by region;
Consumer behavior;
Royalty fee;
Key players;
Future trend;
Commercial opportunity.

Part Contents
Executive Summary
Definition and Methodology

I Overview of KTV Industry in China
I-1 Current Development
I-2 Regulation and Policy

II Market Analysis of KTV Industry by Region
II-1 KTV Market in Beijing
II-2 KTV Market in Shanghai
II-3 KTV Market in Guangzhou

III Consumer Research Analysis
III-1 Consumption Pattern
III-2 Characteristics
III-3 Consumer Behavior
III-4 Factors Influencing Consumer Behavior

IV KTV Location Choosing
IV-1 Geographical Factor
IV-2 Economic Factor
IV-3 Market Factor

V Royalty Fee for KTV Industry
V-1 Royalty Fee and Standard in Global KTY Industry
V-2 Royalty Fee and Standard in Chinese KTY Industry

VI Development Analysis of KTV Industry
VI-1 Song Ordering System
VI-2 Main Equipment
VI-3 Video Equipment

VII Chain Businesses of KTV Industry in China
VII-1 Holiday Co., Ltd.
VII-1.1 Introduction
VII-1.2 Business Network
VII-1.3 Competitive Advantage
VII-1.4 Discount
VII-2 Cashbox Partyworld Co., Ltd.
VII-3 EASTERN MELODY
VII-4 Baoledi Co., Ltd.

VIII Prospect of Overseas Medical Services Agency Industry in China

IX Conclusion and Recommendations
ASKCIs Legal Disclaimer


List Of Tables

Table 1 Number of KTV stores in major cities in China, 2015
Table 2 Top 10 popular KTV stores in Beijing, 2015
Table 3 Major KTV in Beijing and their locations, 2015


List Of Figures

Figure 3 Distribution of KTV in Beijing by region, 2015
Figure 4 Average spending on entertainment for Beijing residents, 2009-2014
Figure 6 Average spending on entertainment for Shanghai residents, 2009-2014


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Reports Details

Published Date : Jun 2015
No. of Pages :200
Country :China
Category :Electronics
Publisher :AskCI Consulting Co., Ltd
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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