TrendSights Analysis: Bargain Hunting - The evolving pursuit of lower prices and better value
Summary
Bargain Hunting aligns with the Easy & Affordable in GlobalDatas TrendSights framework. The trend explores how frugality influences shopping behavior and product choices. Uncertainty over global and domestic economies, and rising costs of living, have pushed modern society towards more value-minded purchases, as consumers explore different strategies to save money while shopping.
The pursuit of bargains - and ultimately value for money - is an enduring but constantly evolving behavior that is influenced by a range of personal and societal sector-specific concerns and trends.
Single householders tend to take a more budget-minded approach while shopping as they consider price and promotions as key factors in determining choice across the main FMCG categories.
Bigger households prioritize value and quality, rather than solely focusing on low price. Consumers with family tend to have fewer out-of-home experiences, which leaves them more money to spend in the supermarket.
Scope
- Younger people are most likely to adopt new technologies to find best deals.
- Female consumers have higher financial concerns than their counterparts and are more likely to seek bargains.
- Central and South American consumers are most likely to check prices online before purchasing.
Reasons to buy
- Identify the reasons underpinning consumer orientation towards better-value products.
- Gain insight into the key consumer segments that are most likely to be a driver for innovation.
- Put innovative products into context by connecting them to specific consumer trends and preference.
Executive Summary
Trend snapshot
What is Bargain Hunting?
Why is Bargain Hunting?
Who is driving Bargain Hunting?
How can Bargain Hunting be capitalized on?
What Next in Bargain Hunting?
Appendix
Health and Wellness TrendSights Analysis 2021 - Global Consumer Interest in Pursuing Healthier Lifestyles and Maximizing Quality of Life
Health and Wellness TrendSights Analysis 2021 - Global Consumer Interest in Pursuing Healthier Lifestyles and Maximizing Quality of Life Health and Wellness TrendSights Analysis 2021 explores what this mega-trend is, why
USD 1950 View ReportComfort and Uncertainty TrendSights Analysis 2021 - Delivering Authentic and Engaging Experiences in Order to Offer Reassurance and Create a Sense of Trust and Loyalty
Comfort and Uncertainty TrendSights Analysis 2021 - Delivering Authentic and Engaging Experiences in Order to Offer Reassurance and Create a Sense of Trust and LoyaltyThis report, part of GlobalDatas TrendSights
USD 1950 View ReportTrendSights Analysis: Situational Complexity - The evolution of consumer life stages and how this is influencing spending intentions
TrendSights Analysis: Situational Complexity - The evolution of consumer life stages and how this is influencing spending intentions TrendSights Analysis: Situational Complexity , is part of GlobalDatas TrendSights series and explores how
USD 3450 View ReportTrendSights Analysis: Ethical Luxury - Combining premium credentials with responsible choices
TrendSights Analysis: Ethical Luxury - Combining premium credentials with responsible choices TrendSights Analysis: Ethical Luxury , is part of GlobalDatas TrendSights series and explores how brands can combine premium credentials with responsible
USD 3450 View ReportFill The Form For Sample Request