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Country Profile: Hot Drinks Sector in Bulgaria

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Country Profile: Hot Drinks Sector in Bulgaria

Summary

Increasing purchasing power among Bulgarians and the resulting motivation to buy products in innovative tastes and flavors is driving the Hot Drinks sector in the country. Of the three markets, Hot Coffee is the leading market in value terms, while Other Hot Drinks is forecast to register the fastest growth in value terms, during 2016-2021. Hypermarkets & Supermarkets is the leading channel for the distribution of Hot Drinks in the country. Flexible Packaging is the most commonly used package material in the Hot Drinks sector. Nestle, Jacobs Douwe Egberts and Luigi Lavazza are the leading players in the Bulgarian Hot Drinks sector.

GlobalDatas Country Profile report on the Hot Drinks sector in Bulgaria provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
- Category coverage: Value and growth analysis for Hot Coffee, Hot Tea and Other Hot drinks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, Rigid Metal and others; pack type data for: Carton, Bag/Sachet, Tub, Bottle, Jar and Stand Up Pouch.

Scope

- The Hot Drinks sector in Bulgaria accounted for 1.89% volume share in the Eastern European region, in 2016
- The Hot Drinks sector in Bulgaria is forecast to grow at 2.9% CAGR in value terms during 2016-2021
- Per capita consumption of Hot Coffee is higher compared to Hot Tea in Bulgaria
- Hypermarkets & Supermarkets account for the leading share in the distribution of Hot Drinks in Bulgaria
- Nescaf leads the Bulgarian Hot Drinks sector in value terms

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Hot Drinks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the sector that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

1. Report Scope 1
2. Executive summary 2
3. Bulgaria in the global and regional context 3
3.1. Bulgarias share in the Global and Eastern European Hot Drinks sector 3
3.2. Bulgaria compared to other leading countries in Eastern Europe 4
4. Market size analysis - Hot Drinks Sector 5
4.1. Value and volume analysis - Hot Drinks sector in Bulgaria 5
4.2. Per capita consumption - Bulgaria compared to Eastern Europe and globally 6
4.3. Extent to which consumers are trading up/down-Off-trade 7
4.4. Extent to which consumers are trading up/down-On-trade 8
4.5. Value and volume analysis by markets in the Hot Drinks sector 9
4.6. Growth analysis by markets 10
5. Market and category analysis 11
5.1. Per capita consumption analysis by markets 11
5.2. Market analysis: Hot Coffee 12
5.3. Market analysis: Hot Tea 14
5.4. Market analysis: Other Hot Drinks 16
6. Distribution analysis 18
6.1. Distribution channel share analysis: Hot Drinks Sector 18
6.2. Distribution channel share analysis: Hot Coffee 19
6.3. Distribution channel share analysis: Hot Tea 20
6.4. Distribution channel share analysis: Other Hot Drinks 21
7. Competitive landscape 22
7.1. Brand share analysis by sector 22
7.2. Brand share analysis by markets 24
7.3. Brand share analysis by category 29
7.3.1. Hot Coffee 29
8. Packaging analysis 31
8.1. Packaging share and growth analysis by package material 31
8.2. Packaging share analysis by package material 32
8.3. Packaging share and growth analysis by pack type 33
8.4. Packaging share analysis by pack type 34
8.5. Packaging share and growth analysis by closure type 35
8.6. Packaging share analysis by closure type 36
8.7. Packaging share and growth analysis by primary outer type 37
8.8. Packaging share analysis by primary outer type 38
9. Macroeconomic analysis 39
9.1. GDP per Capita 42
9.2. Population and population growth 43
9.3. Consumer Price Index 44
9.4. Population breakdown by age 45
10. Consumergraphics 46
10.1. Consumption by Gender 46
10.2. Consumption by Age 47
10.3. Consumption by Education 48
10.4. Consumption by Degree of Urbanization 49
11. Methodology 50
12. Definitions 51
13. Appendix 55
14. About GlobalData 66
15. Disclaimer 67
16. Contact Us 68

List Of Tables

List of Tables
Table 1: Volume share of Bulgaria in the global and Eastern European Hot Drinks sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 10
Table 3: Value analysis of the Hot Coffee market by categories, 2011-2021 13
Table 4: Volume analysis of the Hot Coffee market by categories, 2011-2021 13
Table 5: Value analysis of the Hot Tea market by categories, 2011-2021 15
Table 6: Volume analysis of the Hot Tea market by categories, 2011-2021 15
Table 7: Value analysis of the Other Hot Drinks market by categories, 2011-2021 17
Table 8: Volume analysis of the Other Hot Drinks market by categories, 2011-2021 17
Table 9: Brand Value and Volume - Hot Drinks sector (Off-trade), 2016 23
Table 10: Brand Value and Volume - Hot Coffee market (Off-trade), 2016 25
Table 11: Brand Value and Volume - Hot Tea market (Off-trade), 2016 27
Table 12: Brand Value and Volume - Other Hot Drinks market (Off-trade), 2016 28
Table 13: Brand Value and Volume - Coffee Beans category (Off-trade), 2016 29
Table 14: Brand Value and Volume - Instant Coffee category (Off-trade), 2016 29
Table 15: Brand Value and Volume - Roast and Ground Coffee category (Off-trade), 2016 30
Table 15: Use of primary outer type by markets (in pack units), 2016 38
Table 16: Consumption of Hot Drinks by gender and markets (Million Kg, 2016) 46
Table 17: Consumption of Hot Drinks by age and markets (Million Kg, 2016) 47
Table 18: Consumption of Hot Drinks by education and markets (Million Kg, 2016) 48
Table 19: Consumption of Hot Drinks by degree of urbanization and markets (Million Kg, 2016) 49
Table 20: Market Definitions 51
Table 21: Category Definitions 52
Table 22: Channel Definitions 53
Table 23: Market Value for Hot Coffee - by category (Lv Million), 2011-2021 55
Table 24: Market Value for Hot Coffee - by category (US$ Million), 2011-2021 55
Table 25: Market Volume for Hot Coffee - by category (Million Kg), 2011-2021 56
Table 26: Market Value for Hot Tea - by category (Lv Million), 2011-2021 56
Table 27: Market Value for Hot Tea - by category (US$ Million), 2011-2021 57
Table 28: Market Volume for Hot Tea - by category (Thousand Kg), 2011-2021 57
Table 29: Market Value for Other Hot Drinks - by category (Lv Million), 2011-2021 58
Table 30: Market Value for Other Hot Drinks - by category (US$ Million), 2011-2021 58
Table 31: Market Volume for Other Hot Drinks - by category (Million Kg), 2011-2021 59
Table 32: Sector Value for Hot Drinks - by market (Lv Million), 2011-2021 59
Table 33: Sector Value for Hot Drinks - by market (US$ Million), 2011-2021 60
Table 34: Sector Volume for Hot Drinks - by market (Million Kg), 2011-2021 60
Table 35: Components of change- by Market (Off-trade), 2015-2016 61
Table 36: Components of change- by Market (On-trade), 2015-2016 61
Table 37: Hot Drinks Sales Distribution in Bulgaria - by Markets ( Million), 2016 61
Table 38: Package Material (in Million pack units) 62
Table 39: Pack Type (in Million pack units) 62
Table 40: Closure Type (in Million pack units) 63
Table 41: Primary Outer Type (in Million pack units) 63
Table 42: Exchange Rates: (US$-Lv), 2011-2021 64
Table 43: GDP Per Capita (Lv), 2011-2016 64
Table 44: Population, 2011-2016 64
Table 45: Consumer Price Index, 2011-2016 65
Table 46: Age Profile (in Millions), 2016 65

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Reports Details

Published Date : Oct 2017
No. of Pages :74
Country :Bulgaria
Category :Consumer Goods
Publisher :GlobalData
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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