Country Profile: Confectionery Sector in Venezuela

Country Profile: Confectionery Sector in Venezuela

Summary

The sector recorded marginal growth in value and volume terms, however, it declined drastically in US$ terms due to hyperinflation, and devaluation of Venezuelan Bolivar. Of the three markets, Chocolate is the largest in value terms, while the Gum market is forecast to register the fastest growth during 2016-2021. Hypermarkets & Supermarkets is the leading channel for the distribution of Confectionery products in the country. Flexible Packaging is the most commonly used package material in the sector, and is forecast to register the fastest growth during 2016-2021. Chocolates El Rey, C.A, The Hershey Company, and Mondelez International, Inc are the leading market players in the Venezuelan Confectionery sector.

GlobalDatas Country Profile report on the Confectionery sector in Venezuela provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Chocolate, Gum, and Sugar Confectionery with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Scope

- The Venezuelan Confectionery sector is forecast to register an overall volume growth of 5.5% during 2016-2021.
- Chocolate is the largest market in value terms in the Venezuelan Confectionery sector.
- The Gum market is forecast to register the fastest growth during 2016-2021.
- Hypermarkets & Supermarkets is the leading distribution channel, followed by Convenience Stores.
- El Rey accounts for the leading share in the Venezuelan Confectionery sector.
- Flexible Packaging is the most commonly used package material in the Venezuelan Confectionery sector.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

1. Report Scope 1
2. Executive summary 2
3. Venezuela in the global and regional context 3
3.1. Venezuelas share in the Global and Latin American Confectionery sector 3
3.2. Venezuela compared to other leading countries in Latin America 4
4. Market size analysis - Confectionery sector 5
4.1. Value and volume analysis - Confectionery sector in Venezuela 5
4.2. Per capita consumption - Venezuela compared to Latin America and globally 6
4.3. Value and volume analysis of markets in the Confectionery sector 7
4.4. Growth analysis by markets 8
5. Market and category analysis 9
5.1. Per capita consumption analysis by markets 9
5.2. Market analysis: Chocolate 10
5.3. Market analysis: Gum 13
5.4. Market analysis: Sugar Confectionery 15
6. Distribution analysis 18
6.1. Distribution channel share analysis: Confectionery 18
6.2. Distribution channel share analysis: Chocolate 19
6.3. Distribution channel share analysis: Gum 20
6.4. Distribution channel share analysis: Sugar Confectionery 21
7. Competitive landscape 22
7.1. Brand share analysis by sector 22
7.2. Brand share analysis by markets 25
8. Packaging analysis 29
8.1. Packaging share and growth analysis by package material 29
8.2. Packaging share analysis by package material 30
8.3. Packaging share and growth analysis by pack type 31
8.4. Packaging share analysis by pack type 32
8.5. Packaging share and growth analysis by closure type 33
8.6. Packaging share analysis by closure type 34
8.7. Packaging share and growth analysis by primary outer type 35
8.8. Packaging share analysis by primary outer type 36
9. Macroeconomic analysis 37
9.1. GDP per Capita 40
9.2. Population and population growth 41
9.3. Consumer Price Index 42
9.4. Population breakdown by age 43
10. Consumergraphics 44
10.1. Consumption by Gender 44
10.2. Consumption by Age 45
10.3. Consumption by Education 46
10.4. Consumption by Degree of Urbanization 47
11. Methodology 48
12. Definitions 49
13. Appendix 52
14. About GlobalData 63
15. Disclaimer 64
16. Contact Us 65

List Of Tables

List of Tables
Table 1: Volume share of Venezuela in the global and Latin America Confectionery sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 8
Table 3: Value analysis of Chocolate market by categories, 2011-2021 11
Table 4: Volume analysis of Chocolate market by categories, 2011-2021 12
Table 5: Value analysis of Gum market by categories, 2011-2021 14
Table 6: Volume analysis of Gum market by categories, 2011-2021 14
Table 7: Value analysis of Sugar Confectionery market by categories, 2011-2021 16
Table 8: Volume analysis of Sugar Confectionery market by categories, 2011-2021 17
Table 9: Brand Value - Confectionery sector, 2016 23
Table 10: Brand Value - Chocolate market, 2016 25
Table 11: Brand Value - Gum market, 2016 27
Table 12: Brand Value - Sugar Confectionery market, 2016 28
Table 13: Consumption of Confectionery by gender and markets (Million Kg, 2016) 44
Table 14: Consumption of Confectionery by age and markets (Million Kg, 2016) 45
Table 15: Consumption of Confectionery by education and markets (Million Kg, 2016) 46
Table 16: Consumption of Confectionery by degree ofurbanization and markets (Million Kg, 2016) 47
Table 17: Market Definitions 49
Table 18: Category Definitions 50
Table 19: Channel Definitions 51
Table 20: Market Value for Chocolate - by category (Bs Million) 2011-2021 52
Table 21: Market Value for Chocolate - by category (US$ Million) 2011-2021 52
Table 22: Market Volume for Chocolate - by category (Million Kg) 2011-2021 53
Table 23: Market Value for Gum - by category (Bs Million) 2011-2021 53
Table 24: Market Value for Gum - by category (US$ Million) 2011-2021 54
Table 25: Market Volume for Gum - by category (Million Kg) 2011-2021 54
Table 26: Market Value for Sugar Confectionery - by category (Bs Million) 2011-2021 55
Table 27: Market Value for Sugar Confectionery - by category (US$ Million) 2011-2021 56
Table 28: Market Volume for Sugar Confectionery - by category (Million Kg) 2011-2021 57
Table 29: Confectionery Sales Distribution in Venezuela - by Markets (Bs Million), 2016 58
Table 30: Package Material (in Million pack units) 58
Table 31: Pack Type (in Million pack units) 59
Table 32: Closure Type (in Million pack units) 59
Table 33: Primary Outer Type (in Million pack units) 60
Table 34: Exchange Rates: (US$-Bs), 2011-2021 61
Table 35: GDP Per Capita (Bs), 2011-2016 61
Table 36: Population, 2011-2016 61
Table 37: Consumer Price Index, 2011-2016 62
Table 38: Age Profile (in Millions), 2016 62

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