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Country Profile: Confectionery Sector in Romania

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Country Profile: Confectionery Sector in Romania

Summary

The Romanian Confectionery sector accounted for a volume share of 2.05% of the regional (Eastern Europe) market in 2016. Of the three markets, Chocolate was the largest market in both value and volume terms, in 2016, while Gum is forecast to be the fastest growing category in value terms during 2016-2021. Hypermarkets & Supermarkets accounts for the leading value share in the distribution of Confectionery in Romania. Flexible Packaging is the most commonly used package material in the Romanian Confectionery sector. Mondelez International, Inc, KEX Confectionery SA and Mars, Incorporated are the leading players in the sector.

GlobalDatas Country Profile report on the Confectionery sector in the Romania provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Chocolate, Gum, and Sugar Confectionery with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Scope

- The Romanian Confectionery sector accounted for a volume share of 2.05% of the regional (Eastern Europe) market, in 2016.
- Of the three markets, chocolate was the largest market in value terms, while Gum is expected to be the fastest growing category.
- Hypermarkets & Supermarkets was the leading distribution channel in the Romanian Confectionery sector.
- The top five brands in the Romanian Confectionery sector accounted for value share of 34.6%, in 2016.
- Flexible Packaging is the most commonly used package material.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

1. Report Scope 1
2. Executive summary 3
3. Romania in the global and regional context 5
3.1. Romanias share in the Global and Eastern European Confectionery sector 5
3.2. Romania compared to other leading countries in Eastern Europe 6
4. Market size analysis - Confectionery sector 7
4.1. Value and volume analysis - Confectionery sector in Romania 7
4.2. Per capita consumption - Romania compared to Eastern Europe and globally 8
4.3. Extent to which consumers are trading up/down 9
4.4. Value and volume analysis of markets in the Confectionery sector 10
4.5. Growth analysis by markets 11
5. Market and category analysis 12
5.1. Per capita consumption analysis by markets 12
5.2. Market analysis: Chocolate 13
5.3. Market analysis: Gum 16
5.4. Market analysis: Sugar Confectionery 18
6. Distribution analysis 21
6.1. Distribution channel share analysis: Confectionery 21
6.2. Distribution channel share analysis: Chocolate 22
6.3. Distribution channel share analysis: Gum 23
6.4. Distribution channel share analysis: Sugar Confectionery 24
7. Competitive landscape 25
7.1. Brand share analysis by sector 25
7.2. Brand share analysis by markets 28
7.3. Brand share analysis by category 33
7.3.1. Chocolate 33
7.3.2. Gum 37
8. Health & Wellness analysis 38
8.1. Market size analysis by Health & Wellness claims 38
8.2. Market share analysis - Health & Wellness product attributes 39
8.3. Market size analysis - Health & Wellness consumer benefits 41
8.4. Leading companies in Romanian Health & Wellness market 43
9. Packaging analysis 44
9.1. Packaging share and growth analysis by package material 44
9.2. Packaging share analysis by package material 45
9.3. Packaging share and growth analysis by pack type 46
9.4. Packaging share analysis by pack type 47
9.5. Packaging share and growth analysis by closure type 48
9.6. Packaging share analysis by closure type 49
9.7. Packaging share and growth analysis by primary outer type 50
9.8. Packaging share analysis by primary outer type 51
10. Macroeconomic analysis 52
10.1. GDP per Capita 55
10.2. Population and population growth 56
10.3. Consumer Price Index 57
10.4. Population breakdown by age 58
11. Consumergraphics 59
11.1. Consumption by Gender 59
11.2. Consumption by Age 60
11.3. Consumption by Education 61
11.4. Consumption by Urbanization 62
12. Methodology 63
13. Definitions 64
14. Appendix 76
15. About GlobalData 91
16. Disclaimer 92
17. Contact Us 93

List Of Tables

List of Tables
Table 1: Volume share of Romania in the global and Eastern Europe Confectionery sector, 2011-2021 5
Table 2: Growth analysis by markets, 2016-2021 11
Table 3: Value analysis of Chocolate market categories, 2011-2021 14
Table 4: Volume analysis of Chocolate market by categories, 2011-2021 15
Table 5: Value analysis of Gum market by categories, 2011-2021 17
Table 6: Volume analysis of Gum market by categories, 2011-2021 17
Table 7: Value analysis of Sugar Confectionery market by categories, 2011-2021 19
Table 8: Volume analysis of Sugar Confectionery market by categories, 2011-2021 20
Table 9: Brand Value and Volume - Confectionery sector, 2016 26
Table 10: Brand Value and Volume - Chocolate market, 2016 28
Table 11: Brand Value and Volume - Gum market, 2016 30
Table 12: Brand Value and Volume - Sugar Confectionery market, 2016 31
Table 13: Brand Value and Volume - Boxed Chocolate category 33
Table 14: Brand Value and Volume - Chocolate Countlines category 34
Table 15: Brand Value and Volume - Chocolate Straightlines category 34
Table 16: Brand Value and Volume - Molded Bars category, 2016 35
Table 17: Brand Value and Volume - Novelties category, 2016 36
Table 18: Brand Value and Volume - Other Chocolate category, 2016 36
Table 19: Brand Value and Volume - Bubble Gum category, 2016 37
Table 20: Brand Value and Volume - Chewing Gum category, 2016 37
Table 21: Consumption of Confectionery by gender and markets (Million Kg, 2016) 59
Table 22: Consumption of Confectionery by age and markets (Million Kg, 2016) 60
Table 23: Consumption of Confectionery by education and markets (Million Kg, 2016) 61
Table 24: Consumption of Confectionery by degree ofurbanization and markets (Million Kg, 2016) 62
Table 25: Market Definitions 64
Table 26: Category Definitions 65
Table 27: Channel Definitions 67
Table 28: Health & Wellness: Product Attributes-Food Minus 68
Table 29: Health & Wellness: Product Attributes - Free From 69
Table 30: Health & Wellness: Product Attributes - Functional & Fortified 70
Table 31: Health & Wellness: Product Attributes - Naturally Healthy 71
Table 32: Health & Wellness: Product Attributes - Food Intolerance 72
Table 33: Health & Wellness: Consumer Benefits - Health Management 73
Table 34: Health & Wellness: Analysis by Consumer Benefits 74
Table 35: Health & Wellness: Consumer Benefits - Performance 75
Table 36: Market Value for Chocolate - by category (RON Million), 2011-2021 76
Table 37: Market Value for Chocolate - by category (US$ Million), 2011-2021 77
Table 38: Market Volume for Chocolate - by category (Million Kg), 2011-2021 78
Table 39: Market Value for Gum - by category (RON Million), 2011-2021 79
Table 40: Market Value for Gum - by category (US$ Million), 2011-2021 79
Table 41: Market Volume for Gum - by category (Million Kg), 2011-2021 80
Table 42: Market Value for Sugar Confectionery - by category (RON Million), 2011-2021 81
Table 43: Market Value for Sugar Confectionery - by category (US$ Million), 2011-2021 82
Table 44: Market Volume for Sugar Confectionery - by category (Thousand Kg), 2011-2021 83
Table 45: Components of change - by Market, (2015-2016) 84
Table 46: Confectionery Sales Distribution in Romania - by Markets (RON Million), 2016 85
Table 47: Key Health & Wellness product attributes driving sales in Romania (RON Million) 86
Table 48: Key Health & Wellness consumer benefits driving sales in Romania (RON Million) 86
Table 49: Package Material (in Million pack units) 87
Table 50: Pack Type (in Million pack units) 87
Table 51: Closure Type (in Million pack units) 88
Table 52: Primary Outer Type (in Million pack units) 88
Table 53: Exchange Rates: (US$-RON), 2011-2021 89
Table 54: GDP Per Capita (RON), 2011-2016 89
Table 55: Population, 2011-2016 89
Table 56: Consumer Price Index, 2011-2016 90
Table 57: Age Profile (in Millions), 2016 90

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Reports Details

Published Date : Nov 2017
No. of Pages :100
Country :Romania
Category :Consumer Goods
Publisher :GlobalData
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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