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Country Profile: Savory Snacks Sector in Thailand

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Country Profile: Savory Snacks Sector in Thailand

Summary

The Savory Snacks sector in Thailand is driven by changing lifestyles and willingness to try new flavors and high quality products among consumers. Of the seven markets, Processed Snacks is the largest in both value and volume terms, while the Nuts and Seeds market is expected to register the fastest value growth during 2016-2021. Hypermarkets & Supermarkets is the leading channel in the distribution of Savory Snacks products in the country. PepsiCo, Jacy Foods sdn Bhd and The Kellogg Company are the leading market players in the sector.

GlobalDatas Country Profile report on the Savory Snacks sector in Thailand provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
- Category coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Potato Chips, Pretzels, and Processed Snacks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, Rigid Metal and others; pack type data for: Carton, Bag/Sachet, Tub, Bottle, Jar and Stand Up Pouch.

Scope

- Of the seven markets analyzed, Processed Snacks is the largest, registering a CAGR of 4.1% during 2011-2016
- The Per capita consumption of Processed Snacks is noticeably high in Thailand compared to other markets
- Hypermarkets & Supermarkets is the leading channel in the distribution of savory snacks products in the country
- The Nuts and Seeds is the only market in the Thai Savory Snacks sector with Health & Wellness claims
- Flexible Packaging is the most commonly used package material in the Thai Savory Snacks sector
- Kids & Babies accounted for the leading share in the consumption of Savory Snacks in 2016

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the sector that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

1. Report Scope 1
2. Executive summary 3
3. Thailand in the global and regional context 5
3.1. Thailands share in the Global and Asia-Pacific Savory Snacks sector 5
3.2. Thailand compared to other leading countries in Asia-Pacific 6
4. Market size analysis - Savory Snacks sector 7
4.1. Value and volume analysis - Savory Snacks sector in Thailand 7
4.2. Per capita consumption - Thailand compared to Asia-Pacific and globally 8
4.3. Value and volume analysis of markets in the Savory Snacks sector 9
4.4. Growth analysis by markets 10
5. Market and category analysis 11
5.1. Per capita consumption analysis by markets 11
5.2. Market analysis: Ethnic/Traditional Snacks 12
5.3. Market analysis: Meat Snacks 13
5.4. Market analysis: Nuts and Seeds 14
5.5. Market analysis: Popcorn 16
5.6. Market analysis: Potato Chips 18
5.7. Market analysis: Pretzels 19
5.8. Market analysis: Processed Snacks 20
6. Distribution analysis 23
6.1. Distribution channel share analysis: Savory Snacks 23
6.2. Distribution channel share analysis: Ethnic/Traditional Snacks 24
6.3. Distribution channel share analysis: Meat Snacks 25
6.4. Distribution channel share analysis: Nuts and Seeds 26
6.5. Distribution channel share analysis: Popcorn 27
6.6. Distribution channel share analysis: Potato Chips 28
6.7. Distribution channel share analysis: Pretzels 29
6.8. Distribution channel share analysis: Processed Snacks 30
7. Competitive landscape 31
7.1. Brand share analysis by sector 31
7.2. Brand share analysis by markets 34
7.3. Brand share analysis by category 42
7.3.1. Nuts and Seeds 42
7.3.2. Popcorn 43
7.3.3. Processed Snacks 44
7.4. Private label share analysis 46
8. Health & Wellness analysis 48
8.1. Market size analysis by Health & Wellness claims 48
8.2. Market share analysis - Health & Wellness product attributes 49
8.3. Market size analysis - Health & Wellness consumer benefits 51
8.4. Leading companies in Thai Health & Wellness market 53
9. Packaging analysis 54
9.1. Packaging share and growth analysis by package material 54
9.2. Packaging share analysis by package material 55
9.3. Packaging share and growth analysis by pack type 56
9.4. Packaging share analysis by pack type 57
9.5. Packaging share and growth analysis by closure type 58
9.6. Packaging share analysis by closure type 59
9.7. Packaging share and growth analysis by primary outer type 60
9.8. Packaging share analysis by primary outer type 61
10. Macroeconomic analysis 62
10.1. GDP per Capita 65
10.2. Population and population growth 66
10.3. Consumer Price Index 67
10.4. Population breakdown by age 68
11. Consumergraphics 69
11.1. Consumption by Gender 69
11.2. Consumption by Age 70
11.3. Consumption by Education 71
11.4. Consumption by Degree of Urbanization 72
12. Methodology 73
13. Definitions 74
14. Appendix 85
15. About GlobalData 99
16. Disclaimer 100
17. Contact Us 101

List Of Tables

List of Tables
Table 1: Volume share of Thailand in the global and Asia-Pacific Savory Snacks sector, 2011-2021 5
Table 2: Growth analysis by markets, 2016-2021 10
Table 3: Per capita consumption (by markets) in Thailand, Asia-Pacific and Global average, 2016 11
Table 4: Value analysis of Nuts and Seeds market categories, 2011-2021 15
Table 5: Volume analysis of Nuts and Seeds market by categories, 2011-2021 15
Table 6: Value analysis of Popcorn market by categories, 2011-2021 17
Table 7: Volume analysis of Popcorn market by categories, 2011-2021 17
Table 8: Value analysis of Processed Snacks market by categories, 2011-2021 21
Table 9: Volume analysis of Processed Snacks market by categories, 2011-2021 22
Table 10: Brand Value and Volume - Savory Snacks sector, 2016 32
Table 11: Brand Value and Volume - Ethnic/Traditional Snacks market, 2016 34
Table 12: Brand Value and Volume - Meat Snacks market, 2016 35
Table 13: Brand Value and Volume - Nuts and Seeds market, 2016 36
Table 14: Brand Value and Volume - Popcorn market, 2016 37
Table 15: Brand Value and Volume - Potato Chips market, 2016 38
Table 16: Brand Value and Volume - Pretzels market, 2016 39
Table 17: Brand Value and Volume - Processed Snacks market, 2016 40
Table 18: Brand Value and Volume - Peanuts category, 2016 42
Table 19: Brand Value and Volume - Other Nuts and Seeds category, 2016 42
Table 20: Brand Value and Volume - Microwaveable Popcorn category, 2016 43
Table 21: Brand Value and Volume - Unpopped Corn category, 2016 43
Table 22: Brand Value and Volume - Corn Chips category, 2016 44
Table 23: Brand Value and Volume - Extruded Snacks category, 2016 44
Table 24: Brand Value and Volume - Tortilla Chips category, 2016 45
Table 25: Consumption of Savory Snacks by gender and markets (Million Kg, 2016) 69
Table 26: Consumption of Savory Snacks by age and markets (Million Kg, 2016) 70
Table 27: Consumption of Savory Snacks by education and markets (Million Kg, 2016) 71
Table 28: Consumption of Savory Snacks by degree of urbanization and markets (Million Kg, 2016) 72
Table 29: Market Definitions 74
Table 30: Category Definitions 75
Table 31: Channel Definitions 76
Table 32: Health & Wellness: Product Attributes-Food Minus 77
Table 33: Health & Wellness: Product Attributes - Free From 78
Table 34: Health & Wellness: Product Attributes - Functional & Fortified 79
Table 35: Health & Wellness: Product Attributes - Naturally Healthy 80
Table 36: Health & Wellness: Product Attributes - Food Intolerance 81
Table 37: Health & Wellness: Consumer Benefits - Health Management 82
Table 38: Health & Wellness: Analysis by Consumer Benefits 83
Table 39: Health & Wellness: Consumer Benefits - Performance 84
Table 40: Market Value for Ethnic/Traditional Snacks ( Million), 2011-2021 85
Table 41: Market Value for Ethnic/Traditional Snacks (US$ Million), 2011-2021 85
Table 42: Market Volume for Ethnic/Traditional Snacks (Million Kg), 2011-2021 85
Table 43: Market Value for Meat Snacks ( Million), 2011-2021 86
Table 44: Market Value for Meat Snacks (US$ Million), 2011-2021 86
Table 45: Market Volume for Meat Snacks (Million Kg), 2011-2021 86
Table 46: Market Value for Nuts and Seeds - by category ( Million), 2011-2021 87
Table 47: Market Value for Nuts and Seeds - by category (US$ Million), 2011-2021 87
Table 48: Market Volume for Nuts and Seeds - by category (Million Kg), 2011-2021 88
Table 49: Market Value for Popcorn - by category ( Million), 2011-2021 88
Table 50: Market Value for Popcorn - by category (US$ Million), 2011-2021 89
Table 51: Market Volume for Popcorn - by category (Million Kg), 2011-2021 89
Table 52: Market Value for Potato Chips ( Million), 2011-2021 90
Table 53: Market Value for Potato Chips (US$ Million), 2011-2021 90
Table 54: Market Volume for Potato Chips (Million Kg), 2011-2021 90
Table 55: Market Value for Pretzels ( Million), 2011-2021 91
Table 56: Market Value for Pretzels (US$ Million), 2011-2021 91
Table 57: Market Volume for Pretzels (Million Kg), 2011-2021 91
Table 58: Market Value for Processed Snacks - by category ( Million), 2011-2021 92
Table 59: Market Value for Processed Snacks - by category (US$ Million), 2011-2021 92
Table 60: Market Volume for Processed Snacks - by category (Million Kg), 2011-2021 93
Table 61: Savory Snacks Sales Distribution in Thailand- by Markets ( Million), 2016 93
Table 62: Key Health & Wellness product attributes driving sales in Thailand ( Million) 94
Table 63: Key Health & Wellness consumer benefits driving sales in Thailand ( Million) 94
Table 64: Package Material (in Million pack units) 95
Table 65: Pack Type (in Million pack units) 95
Table 66: Closure Type (in Million pack units) 96
Table 67: Primary Outer Type (in Million pack units) 96
Table 68: Exchange Rates: (US$-), 2011-2021 97
Table 69: GDP Per Capita () 97
Table 70: Population 97
Table 71: Consumer Price Index 97
Table 72: Age Profile (Millions of Persons) 98

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Reports Details

Published Date : Nov 2017
No. of Pages :109
Country :Thailand
Category :Consumer Goods
Publisher :GlobalData
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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