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Country Profile: Savory Snacks Sector in Romania

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Country Profile: Savory Snacks Sector in Romania

Summary

The Savory Snacks sector in Romania is driven by the growing economy and increasing hectic lifestyle due to long working hours of consumers enabling the snackification trend to prevail in the country. Of all the markets, Nuts and Seeds was the largest in both value and volume terms, and is also forecast to be the fastest growing category during 2016-2021 in value terms. Convenience Stores was the leading channel for distribution of Savory Snacks in Romania. Flexible Packaging was the most commonly used package material in the Romanian Savory Snacks sector. Intersnack Group GmbH & Co. KG, PepsiCo and Mogyi Kft are the leading market players in Romanian Savory Snacks sector.

GlobalDatas Country Profile report on the Savory Snacks sector in Romania provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021
- Market coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Potato Chips, Pretzels and Processed Snacks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for package materials and pack type in each market, in terms of percentage share of number of units sold. Package material data for Flexible Packaging, Paper & Board, Rigid Metal, and Rigid Plastics, and others; pack type data for: Bag/Sachet, Film, Stand Up Pouch, Can, Speciality container, Tray, and Jar.

Scope

- The Romanian Savory Snacks sector accounted for a volume share of 6.3% of the regional (Eastern Europe) market in 2016.
- Growing economy and increasing hectic lifestyle due to long working hours of consumers are the prime factors driving snackification trend in the country.
- Nuts and Seeds was the largest market in value terms and is expected to be the fastest growing category during 2016-2021.
- Convenience Stores was the leading distribution channel in the Romanian Savory Snacks sector.
- The top five brands in the Romanian Savory Snacks sector accounted for 51.9% value share in 2016
- Flexible Packaging was the most commonly used package material in the sector.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the sector that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

1. Report Scope 1
2. Executive summary 3
3. Romania in the global and regional context 5
3.1. Romanias share in the Global and Eastern European Savory Snacks sector 5
3.2. Romania compared to other leading countries in Eastern Europe 6
4. Market size analysis - Savory Snacks sector 7
4.1. Value and volume analysis - Savory Snacks sector in Romania 7
4.2. Per capita consumption - Romania compared to Eastern Europe and globally 8
4.3. Extent to which consumers are trading up/down 9
4.4. Value and volume analysis of markets in the Savory Snacks sector 10
4.5. Growth analysis by markets 11
5. Market and category analysis 12
5.1. Per capita consumption analysis by markets 12
5.2. Market analysis: Nuts and Seeds 13
5.3. Market analysis: Popcorn 15
5.4. Market analysis: Potato Chips 17
5.5. Market analysis: Pretzels 18
5.6. Market analysis: Processed Snacks 19
6. Distribution analysis 21
6.1. Distribution channel share analysis: Savory Snacks 21
6.2. Distribution channel share analysis: Nuts and Seeds 22
6.3. Distribution channel share analysis: Popcorn 23
6.4. Distribution channel share analysis: Potato Chips 24
6.5. Distribution channel share analysis: Pretzels 25
6.6. Distribution channel share analysis: Processed Snacks 26
7. Competitive landscape 27
7.1. Brand share analysis by sector 27
7.2. Brand share analysis by markets 29
7.3. Brand share analysis by category 34
7.3.1. Nuts and Seeds 34
7.3.2. Popcorn 35
7.3.3. Processed Snacks 36
7.4. Private label share analysis 37
8. Health & Wellness analysis 39
8.1. Market size analysis by Health & Wellness claims 39
8.2. Market share analysis - Health & Wellness product attributes 40
8.3. Market size analysis - Health & Wellness consumer benefits 42
8.4. Leading companies in Romanian Health & Wellness market 44
9. Packaging analysis 45
9.1. Packaging share and growth analysis by package material 45
9.2. Packaging share analysis by package material 46
9.3. Packaging share and growth analysis by container type 47
9.4. Packaging share analysis by pack type 48
9.5. Packaging share and growth analysis by closure type 49
9.6. Packaging share analysis by closure type 50
9.7. Packaging share and growth analysis by primary outer type 51
9.8. Packaging share analysis by primary outer type 52
10. Macroeconomic analysis 53
10.1. GDP per Capita 56
10.2. Population and population growth 57
10.3. Consumer Price Index 58
10.4. Population breakdown by age 59
11. Consumergraphics 60
11.1. Consumption by Gender 60
11.2. Consumption by Age 61
11.3. Consumption by Education 62
11.4. Consumption by Urbanization 63
12. Methodology 64
13. Definitions 65
14. Appendix 77
15. About GlobalData 90
16. Disclaimer 91
17. Contact Us 92

List Of Tables

List of Tables
Table 1: Volume share of Romania in the global and Eastern Europe Savory Snacks sector, 2011-2021 5
Table 2: Growth analysis by markets, 2016-2021 11
Table 3: Per capita consumption (by markets) in Romania, Eastern Europe and Global average, 2016 12
Table 4: Value analysis of Nuts and Seeds market categories, 2011-2021 14
Table 5: Volume analysis of Nuts and Seeds market by categories, 2011-2021 14
Table 6: Value analysis of Popcorn market by categories, 2011-2021 16
Table 7: Volume analysis of Popcorn market by categories, 2011-2021 16
Table 8: Value analysis of Processed Snacks market by categories, 2011-2021 20
Table 9: Volume analysis of Processed Snacks market by categories, 2011-2021 20
Table 10: Brand Value and Volume - Savory Snacks sector, 2016 28
Table 11: Brand Value and Volume - Nuts and Seeds market, 2016 29
Table 12: Brand Value and Volume - Popcorn market, 2016 30
Table 13: Brand Value and Volume - Potato Chips market, 2016 31
Table 14: Brand Value and Volume - Pretzels market, 2016 32
Table 15: Brand Value and Volume - Processed Snacks market, 2016 33
Table 16: Brand Value and Volume - Peanuts category, 2016 34
Table 17: Brand Value and Volume - Other Nuts and Seeds category, 2016 34
Table 18: Brand Value and Volume - Microwaveable Popcorn category, 2016 35
Table 19: Brand Value and Volume - Ready-to-Eat Popcorn category, 2016 35
Table 20: Brand Value and Volume - Extruded Snacks category, 2016 36
Table 21: Brand Value and Volume - Tortilla Chips category, 2016 36
Table 22: Use of primary outer type by markets (in pack units), 2016 52
Table 23: Consumption of Savory Snacks by gender and markets (Million Kg, 2016) 60
Table 24: Consumption of Savory Snacks by age and markets (Million Kg, 2016) 61
Table 25: Consumption of Savory Snacks by education and markets (Million Kg, 2016) 62
Table 26: Consumption of Savory Snacks by degree of urbanization and markets (Million Kg, 2016) 63
Table 27: Market Definitions 65
Table 28: Category Definitions 66
Table 29: Channel Definitions 67
Table 30: Health & Wellness: Product Attributes-Food Minus 69
Table 31: Health & Wellness: Product Attributes - Free From 70
Table 32: Health & Wellness: Product Attributes - Functional & Fortified 71
Table 33: Health & Wellness: Product Attributes - Naturally Healthy 72
Table 34: Health & Wellness: Product Attributes - Food Intolerance 73
Table 35: Health & Wellness: Consumer Benefits - Health Management 74
Table 36: Health & Wellness: Analysis by Consumer Benefits 75
Table 37: Health & Wellness: Consumer Benefits - Performance 76
Table 38: Market Value for Nuts and Seeds - by category (RON Million) 2011-2021 77
Table 39: Market Value for Nuts and Seeds - by category (US$ Million) 2011-2021 77
Table 40: Market Volume for Nuts and Seeds - by category (Million Kg) 2011-2021 78
Table 41: Market Value for Popcorn - by category (RON Million) 2011-2021 78
Table 42: Market Value for Popcorn - by category (US$ Million) 2011-2021 79
Table 43: Market Volume for Popcorn - by category (Million Kg) 2011-2021 79
Table 44: Market Value for Potato Chips - by category (RON Million) 2011-2021 80
Table 45: Market Value for Potato Chips - by category (US$ Million) 2011-2021 80
Table 46: Market Volume for Potato Chips - by category (Million Kg) 2011-2021 80
Table 47: Market Value for Pretzels - by category (RON Million) 2011-2021 81
Table 48: Market Value for Pretzels - by category (US$ Million) 2011-2021 81
Table 49: Market Volume for Pretzels - by category (Million Kg) 2011-2021 81
Table 50: Market Value for Processed Snacks - by category (RON Million) 2011-2021 82
Table 51: Market Value for Processed Snacks - by category (US$ Million) 2011-2021 82
Table 52: Market Volume for Processed Snacks - by category (Million Kg) 2011-2021 82
Table 53: Components of change - by Market, 2015-2016 83
Table 54: Savory Snacks Sales Distribution in Romania - by Markets (RON Million), 2016 84
Table 55: Key Health & Wellness product attributes driving sales in Romania (RON Million) 85
Table 56: Key Health & Wellness consumer benefits driving sales in Romania (RON Million) 85
Table 57: Package Material (in Million pack units) 86
Table 58: Pack Type (in Million pack units) 86
Table 59: Closure Type (in Million pack units) 87
Table 60: Primary Outer Type (in Million pack units) 87
Table 61: Exchange Rates: (US$-RON), 2011-2021 88
Table 62: GDP Per Capita (RON), 2011-2016 88
Table 63: Population, 2011-2016 88
Table 64: Consumer Price Index, 2011-2016 89
Table 65: Age Profile (in Millions), 2016 89

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Reports Details

Published Date : Nov 2017
No. of Pages :99
Country :Romania
Category :Consumer Goods
Publisher :GlobalData
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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