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Country Profile: Savory Snacks Sector in Poland

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Country Profile: Savory Snacks Sector in Poland

Summary

The Polish Savory Snacks sector is driven by increasing busy lifestyles of consumers, who are looking for quick snacks and new product innovation in terms of flavors, in the country. Of the seven markets, Potato Chips is the largest in value and volume terms, while Ethnic/Traditional Snacks is forecast to register the fastest growth during 2016-2021. Hypermarkets & Supermarkets is the leading channel for the distribution of savory snacks in the country. Flexible Packaging is the most commonly used packaging material in the sector, while Rigid Plastics is forecast to register the fastest growth during 2016-2021. Bakalland, Felix and Lajkonik are the leading brands in the Savory Snacks sector.

GlobalDatas Country Profile report on the Savory Snacks sector in Poland provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021
- Market coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Potato Chips, Pretzels and Processed Snacks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for package materials and pack type in each market, in terms of percentage share of number of units sold. Package material data for Flexible Packaging, Paper & Board, Rigid Metal, and Rigid Plastics, and others; pack type data for: Bag/Sachet, Film, Stand Up Pouch, Can, Speciality container, Tray, and Jar.

Scope

- The Polish Savory Snacks sector is forecast to register an overall value growth of 20.1% during 2016-2021
- Poland ranks second on the extent of fragmentation when compared to the leading four countries in the region
- The top five brands accounting for 26.07% share in 2016.
- The per capita consumption of Savory Snacks is higher in Poland compared to the global level
- Per capita consumption of Potato Chips is noticeably high in Poland compared to global and regional levels

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

1. Report Scope 1
2. Executive summary 3
3. Poland in the global and regional context 5
3.1. Polands share in the Global and Eastern European Savory Snacks sector 5
3.2. Poland compared to other leading countries in Eastern Europe 6
4. Market size analysis - Savory Snacks sector 7
4.1. Value and volume analysis - Savory Snacks sector in Poland 7
4.2. Per capita consumption - Poland compared to Eastern Europe and globally 8
4.3. Extent to which consumers are trading up/down 9
4.4. Value and volume analysis of markets in the Savory Snacks sector 10
4.5. Growth analysis by markets 11
5. Market and category analysis 12
5.1. Per capita consumption analysis by markets 12
5.2. Market analysis: Ethnic/Traditional Snacks 13
5.3. Market analysis: Meat Snacks 14
5.4. Market analysis: Nuts and Seeds 15
5.5. Market analysis: Popcorn 17
5.6. Market analysis: Potato Chips 19
5.7. Market analysis: Pretzels 20
5.8. Market analysis: Processed Snacks 21
6. Distribution analysis 24
6.1. Distribution channel share analysis: Savory Snacks 24
6.2. Distribution channel share analysis: Ethnic/Traditional Snacks 25
6.3. Distribution channel share analysis: Meat Snacks 26
6.4. Distribution channel share analysis: Nuts and Seeds 27
6.5. Distribution channel share analysis: Popcorn 28
6.6. Distribution channel share analysis: Potato Chips 29
6.7. Distribution channel share analysis: Pretzels 30
6.8. Distribution channel share analysis: Processed Snacks 31
7. Competitive landscape 32
7.1. Brand share analysis by sector 32
7.2. Brand share analysis by markets 34
7.3. Brand share analysis by category 40
7.3.1. Nuts and Seeds 40
7.3.2. Popcorn 41
7.3.3. Processed Snacks 42
8. Health & Wellness analysis 43
8.1. Market size analysis by Health & Wellness claims 43
8.2. Market share analysis - Health & Wellness product attributes 44
8.3. Market size analysis - Health & Wellness consumer benefits 46
9. Packaging analysis 48
9.1. Packaging share and growth analysis by package material 48
9.2. Packaging share analysis by package material 49
9.3. Packaging share and growth analysis by container type 50
9.4. Packaging share analysis by pack type 51
9.5. Packaging share and growth analysis by closure type 52
9.6. Packaging share analysis by closure type 53
9.7. Packaging share and growth analysis by primary outer type 54
9.8. Packaging share analysis by primary outer type 55
10. Macroeconomic analysis 56
10.1. GDP per Capita 59
10.2. Population and population growth 60
10.3. Consumer Price Index 61
10.4. Population breakdown by age 62
11. Consumergraphics 63
11.1. Consumption by Gender 63
11.2. Consumption by Age 64
11.3. Consumption by Education 65
11.4. Consumption by Degree of Urbanization 66
12. Methodology 67
13. Definitions 69
14. Appendix 80
15. About GlobalData 95
16. Disclaimer 96
17. Contact Us 97

List Of Tables

List of Tables
Table 1: Volume share of Poland in the global and Eastern Europe Savory Snacks sector, 2011-2021 5
Table 2: Growth analysis by markets, 2016-2021 11
Table 3: Per capita consumption (by markets) in Poland, Eastern Europe and Global average, 2016 12
Table 4: Value analysis of Nuts and Seeds market categories, 2011-2021 16
Table 5: Volume analysis of Nuts and Seeds market by categories, 2011-2021 16
Table 6: Value analysis of Popcorn market by categories, 2011-2021 18
Table 7: Volume analysis of Popcorn market by categories, 2011-2021 18
Table 8: Value analysis of Processed Snacks market by categories, 2011-2021 22
Table 9: Volume analysis of Processed Snacks market by categories, 2011-2021 23
Table 10: Brand Value and Volume - Savory Snacks sector, 2016 33
Table 11: Brand Value and Volume - Meat Snacks market, 2016 34
Table 12: Brand Value and Volume - Nuts and Seeds market, 2016 35
Table 13: Brand Value and Volume - Popcorn market, 2016 36
Table 14: Brand Value and Volume - Potato Chips market, 2016 37
Table 15: Brand Value and Volume - Pretzels market, 2016 38
Table 16: Brand Value and Volume - Processed Snacks market, 2016 39
Table 17: Brand Value and Volume - Peanuts category, 2016 40
Table 18: Brand Value and Volume - Other Nuts and Seeds category, 2016 40
Table 19: Brand Value and Volume - Microwaveable Popcorn category, 2016 41
Table 20: Brand Value and Volume - Ready-to-Eat Popcorn category, 2016 41
Table 21: Brand Value and Volume - Unpopped Corn category, 2016 41
Table 22: Brand Value and Volume - Extruded Snacks category, 2016 42
Table 23: Brand Value and Volume - Tortilla Chips category, 2016 42
Table 24: Consumption of Savory Snacks by gender and markets (Million Kg, 2016) 63
Table 25: Consumption of Savory Snacks by age and markets (Million Kg, 2016) 64
Table 26: Consumption of Savory Snacks by education and markets (Million Kg, 2016) 65
Table 27: Consumption of Savory Snacks by degree of urbanization and markets (Million Kg, 2016) 66
Table 28: Market Definitions 69
Table 29: Category Definitions 70
Table 30: Channel Definitions 71
Table 31: Health & Wellness: Product Attributes-Food Minus 72
Table 32: Health & Wellness: Product Attributes - Free From 73
Table 33: Health & Wellness: Product Attributes - Functional & Fortified 74
Table 34: Health & Wellness: Product Attributes - Naturally Healthy 75
Table 35: Health & Wellness: Product Attributes - Food Intolerance 76
Table 36: Health & Wellness: Consumer Benefits - Health Management 77
Table 37: Health & Wellness: Analysis by Consumer Benefits 78
Table 38: Health & Wellness: Consumer Benefits - Performance 79
Table 39: Market Value for Ethnic/Traditional Snacks - (Zl Million), 2011-2021 80
Table 40: Market Value for Ethnic/Traditional Snacks -(US$ Million), 2011-2021 80
Table 41: Market Volume for Ethnic/Traditional Snacks -(Million Kg), 2011-2021 80
Table 42: Market Value for Meat Snacks -(Zl Million), 2011-2021 81
Table 43: Market Value for Meat Snacks -(US$ Million), 2011-2021 81
Table 44: Market Volume for Meat Snacks -( Million Kg), 2011-2021 81
Table 45: Market Value for Nuts and Seeds - by category (Zl Million), 2011-2021 82
Table 46: Market Value for Nuts and Seeds - by category (US$ Million), 2011-2021 82
Table 47: Market Volume for Nuts and Seeds - by category (Million Kg), 2011-2021 83
Table 48: Market Value for Popcorn - by category (Zl Million), 2011-2021 83
Table 49: Market Value for Popcorn - by category (US$ Million), 2011-2021 84
Table 50: Market Volume for Popcorn - by category (Million Kg), 2011-2021 84
Table 51: Market Value for Potato Chips - (Zl Million), 2011-2021 85
Table 52: Market Value for Potato Chips - (US$ Million), 2011-2021 85
Table 53: Market Volume for Potato Chips - (Million Kg), 2011-2021 85
Table 54: Market Value for Pretzels - (Zl Million), 2011-2021 86
Table 55: Market Value for Pretzels - (US$ Million), 2011-2021 86
Table 56: Market Volume for Pretzels - (Million Kg), 2011-2021 86
Table 57: Market Value for Processed Snacks - by category (Zl Million), 2011-2021 87
Table 58: Market Value for Processed Snacks - by category (US$ Million), 2011-2021 87
Table 59: Market Volume for Processed Snacks - by category (Million Kg), 2011-2021 88
Table 60: Components of change - by Market, 2015-2016 88
Table 61: Savory Snacks Sales Distribution in Poland - by Markets (Zl Million), 2016 89
Table 62: Key Health & Wellness product attributes driving sales in Poland (ZI Million) 90
Table 63: Key Health & Wellness consumer benefits driving sales in Poland (ZI Million) 90
Table 64: Package Material (in Million pack units) 91
Table 65: Pack Type (in Million pack units) 91
Table 66: Closure Type (in Million pack units) 92
Table 67: Primary Outer Type (in Million pack units) 92
Table 68: Exchange Rates: (US$-Zl), 2011-2021 93
Table 69: GDP Per Capita (Zl), 2011-2016 93
Table 70: Population, 2011-2016 93
Table 71: Consumer Price Index, 2011-2016 93
Table 72: Age Profile (Millions of Persons), 2016 94

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Reports Details

Published Date : Nov 2017
No. of Pages :105
Country :Poland
Category :Consumer Goods
Publisher :GlobalData
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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