Top Growth Opportunities: Savory Snacks in Brazil

Top Growth Opportunities: Savory Snacks in Brazil

Summary

"Top Growth Opportunities: Savory Snacks in Brazil", provides an overview of the savory snacks food market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalDatas proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for savory snacks producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

This report provides recommended actions and detailed analysis of how to target the best growth opportunities for savory snack producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of savory snacks food markets in Brazil through GlobalDatas detailed and robust data, expert insight, and case studies.

GlobalDatas Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for savory snacks food producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Get access to -
- Key consumer demographic groups driving consumption within the Brazil market. Improve your consumer targeting by understanding whos driving the market, what they want, and why
- A study of market value and volumes over 2011-2016 for Brazil supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period
- White space analysis, to pinpoint attractive spaces in the market and the key actions to take
- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
- Examples of international and regional product innovation targeting key consumer needs.

Scope

- Brazil ranks as one of the largest markets in the global Savory Snacks sector in terms of value, worth an excess of US$3.5 billion.
- Despite recovering economic growth, growth is set to decelerate over the next five years, recording a CAGR of 3.7% between 2016-2021.
- Savory Snack consumption is centered around younger consumers. Having grown up in the age of urbanization and Western influence, they have much more positive perceptions of Savory snacks products, thus being more open and experimental to change.
- Over 2016-2021, processed snacks will remain the highest value category, while potato chips is expected to record the fastest value growth at a GACR of 4.3%.

Reasons to buy

- This report brings together consumer analysis and market data to provide actionable insight into the behavior of Brazils Savory snacks consumers.
- This is based on GlobalDatas unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Savory Snacks sector.
- Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents
1. Introducing a top growth market for savory snacks
Top 10 global growth opportunities scores
Top global issues
Assessment against global strategic issues
GlobalDatas strategic issues map
Predicted future issues for the global sector
Reward and risk assessment
Opportunity score - overview
Consumer spending trends - peer group comparisons
Political, Economic, Social, and Technological Analysis
Enablers and inhibitors of growth
Rewards and opportunities for growth
Summary of the market

2. Market insight - identifying the opportunities to move into
Market growth by category
Value growth of the market
Volume growth of the market
Level of premiumization by category
Category analysis - key drivers of change

3. Retail and distribution insight - key channels and retailers driving growth
Savory snacks retail channel share
Key Retail Channel trends
Routes to market
Drivers of change in the sector

4. Company and brand insight - the competitive landscape defined
Category fragmentation
Company and brand strength
Private label penetration
Brand share by leading supplier
International and domestic brand analysis
Company and brand strength summary

5. Consumer insight - who, what, when, where and why
Strategic issues map
Key consumer driver implications
Key consumers trends
Consumer groups
Key Health & Wellness trends
Penetration of Health and Wellness claims by category
Consumer trends summary

6. Product and packaging insights
Key Product Insights
Trends and strategic issues - other notable product trends
Key product innovation case studies
Key Packaging Insights
Trends and strategic issues
Product launch key takeouts

7. White spaces and innovation opportunities - space to move into
Growth segments to target
Segment opportunities
Price dynamics
Product launch key takeouts
Key recommendations

8. Appendix and Definitions

List Of Tables

Visualization of 10 countries growth opportunities
Visualization of 10 countries growth opportunities (continued)
Reward and risk assessment
Market value and split, 2011-2021
Winners and losers by category, value, 2016-2021
Volume growth by category, 2011-2021
Winners and losers by category, volume, 2016-2021
Key consumption volume shares by consumer group, 2016
Key consumption motivators by category, 2016
Key consumption motivators by category, 2016 (continued)
Top categories by volume and CAGR, 2011-2016
Average price change by brand, 2016

List Of Figures

Map of top opportunity markets
Map of top global issues
Global issue web
GlobalDatas strategic issues map
Average consumer spend, peer group comparisons, 2011-2021
Market value and split, 2011-2021
Value growth by category, 2011-2016 and 2016-2021
Value market growth by category, 2011-2021
Winners and losers by category, volume, 2016-2021
Value and volume growth by category, 2011-2021
Fragmentation by category, 2011-2016
Private label penetration and CAGR, 2011-2016
Cumulative value share by brand, 2016
Penetration of Health and Wellness claims by category, 2016
Packaging materials volume share, 2016 & 2021
Packaging closure materials volume share, 2016 & 2021
Projected CAGR for top five categories by value, 2016-2021
Price change by category, 2016

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