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British American Tobacco Australia Ltd in Tobacco (Australia)

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British American Tobacco Australia looks set to strengthen its share by focusing on economy-priced products to retain existing customers and attract new ones. This approach is reflected in the companys new product innovations and the repositioning of Rothmans from a premium to an economy brand. Rothmans was first distributed in 2014 in response to other popular economy cigarette brands such as Imperial Tobaccos John Player Special. British American Tobacco Australia may also consider introduci...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco and Vapour Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


BRITISH AMERICAN TOBACCO AUSTRALIA LTD IN TOBACCO (AUSTRALIA)
Euromonitor International
July 2017

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 British American Tobacco Australia Ltd: Key Facts
Production
Competitive Positioning
Summary 2 British American Tobacco Australia Ltd: Competitive Position 2016













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Reports Details

Published Date : Jul 2017
No. of Pages :2
Country :Australia
Category :Consumer Goods
Publisher :Euromonitor
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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