Whisps - Success Case Study
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Whisps - Success Case Study
Summary
"Whisps - Success Case Study" is part of GlobalDatas Successes and Failures research. It focuses on the savory snack brand Whisps, which created a new snacking segment out of an already beloved food. The case study delivers crucial "what?", "why?", and "so what?" analysis to impart valuable lessons that can increase the prospects of a successful product launch.
Originally launched in the US as an artisan snack, Whisps are unique in that they are formulated with one main ingredient - cheese. Following a packaging refresh, the brand broadened its ambitions and sought to compete more directly with mainstream cheese snacks such as crisps and crackers.
Scope
- The inclination to choose natural and real products has risen since the COVID-19 pandemic, as consumers have become more mindful of the need to make wholesome food choices that nurture their health and support their immune system.
- Primarily driven by its association with weight gain, carbohydrate restriction continues to be the focal point of some of the most popular dietary approaches.
- For savory snack consumers, good value for money is most likely to be measured by the quality of the product and ingredients, product versatility, and price.
Reasons to Buy
- Use GlobalDatas selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Summary
"Whisps - Success Case Study" is part of GlobalDatas Successes and Failures research. It focuses on the savory snack brand Whisps, which created a new snacking segment out of an already beloved food. The case study delivers crucial "what?", "why?", and "so what?" analysis to impart valuable lessons that can increase the prospects of a successful product launch.
Originally launched in the US as an artisan snack, Whisps are unique in that they are formulated with one main ingredient - cheese. Following a packaging refresh, the brand broadened its ambitions and sought to compete more directly with mainstream cheese snacks such as crisps and crackers.
Scope
- The inclination to choose natural and real products has risen since the COVID-19 pandemic, as consumers have become more mindful of the need to make wholesome food choices that nurture their health and support their immune system.
- Primarily driven by its association with weight gain, carbohydrate restriction continues to be the focal point of some of the most popular dietary approaches.
- For savory snack consumers, good value for money is most likely to be measured by the quality of the product and ingredients, product versatility, and price.
Reasons to Buy
- Use GlobalDatas selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
TABLE OF CONTENTS
Table of Contents
What?
Why?
Take Outs
Appendix
What?
Why?
Take Outs
Appendix
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