TrendSights Analysis: Trust & Transparency - Establishing brand credibility to enhance consumer confidence and loyalty
Summary
"TrendSights Analysis: Trust & Transparency", explores what the Trust & Transparency trend is, why it is important, who is most influenced by it, and how brands and manufacturers can capitalize on it. The research concludes by identifying where the trend is heading next and how long it will last.
In an environment where consumers have become highly skeptical they want deeper, more authentic reassurances and transparency about how products are made. The FMCG industry must proactively cultivate an improved and more trustworthy image, while remembering that actions speak louder than words.
Scope
- Over half of global consumers state that a "trusted" brand is important or very important when choosing soft drinks to purchase.
- Two-thirds of global consumers dont think that scientific claims made about beauty or grooming products are trustworthy.
- Half of global consumers find it hard to fully trust any grocery business, regardless of size.
Reasons to buy
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Trend Snapshot
What is Trust & Transparency ?
Why is Trust & Transparency important?
Who is driving Trust & Transparency?
How can Trust & Transparency be capitalized on?
What Next in Trust & Transparency?
Appendix
Health and Wellness TrendSights Analysis 2021 - Global Consumer Interest in Pursuing Healthier Lifestyles and Maximizing Quality of Life
Health and Wellness TrendSights Analysis 2021 - Global Consumer Interest in Pursuing Healthier Lifestyles and Maximizing Quality of Life Health and Wellness TrendSights Analysis 2021 explores what this mega-trend is, why
View ReportComfort and Uncertainty TrendSights Analysis 2021 - Delivering Authentic and Engaging Experiences in Order to Offer Reassurance and Create a Sense of Trust and Loyalty
Comfort and Uncertainty TrendSights Analysis 2021 - Delivering Authentic and Engaging Experiences in Order to Offer Reassurance and Create a Sense of Trust and LoyaltyThis report, part of GlobalDatas TrendSights
View ReportTrendSights Analysis: Bargain Hunting - The evolving pursuit of lower prices and better value
TrendSights Analysis: Bargain Hunting - The evolving pursuit of lower prices and better valueBargain Hunting aligns with the Easy & Affordable in GlobalDatas TrendSights framework. The trend explores how frugality
View ReportTrendSights Analysis: Situational Complexity - The evolution of consumer life stages and how this is influencing spending intentions
TrendSights Analysis: Situational Complexity - The evolution of consumer life stages and how this is influencing spending intentions TrendSights Analysis: Situational Complexity , is part of GlobalDatas TrendSights series and explores how
View ReportFill The Form For Sample Request
