Country Profile: Prepared Meals sector in the UAE

Country Profile: Prepared Meals sector in the UAE

Summary

The per capita consumption of Prepared Meals in the UAE remains very low when compared to the global and North American levels. Of the three markets, Ready Meals is the leading market in the UAEs Prepared Meals sector. The Prepared Meal sector in the country is highly fragmented with McCain as the leading market player in the Prepared Meals sector of country. Rigid Plastic remains the commonly used packaging material. Hypermarkets & Supermarkets is the leading distribution channel for Prepared Meals.

GlobalDatas Country Profile report on the Prepared Meals sector in the UAE provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2016-2021
- Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: film, trays, tubs, foils and others.

Scope

- The Prepared Meals sector in the UAE is expected to grow at a CAGR of 5% during 2016-2021.
- Of the three markets, Ready Meals is the largest in the UAE Prepared Meals sector in 2016.
- Hypermarkets & Supermarkets is the leading distribution channel in the UAE Prepared Meals sector, accounting for a value share of 51.1% in 2016.
- The UAE Prepared Meals sector is highly fragmented in 2016.
- Rigid Plastics is the most commonly used packaging material in the UAE Prepared Meals sector.
- UAEs GDP per capita grew at a CAGR of 0.3% during 2011-2016.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

1. REPORT SCOPE 2
2. EXECUTIVE SUMMARY 3
3. THE UAE IN ITS REGIONAL CONTEXT 4
3.1. THE UAES MARKET SHARE IN THE GLOBAL AND MIDDLE EAST & AFRICA PREPARED MEALS SECTORS 4
3.2. THE UAE COMPARED TO OTHER MAJOR COUNTRIES IN THE MIDDLE EAST & AFRICA REGION 5
4. MARKET SIZE ANALYSIS - PREPARED MEALS SECTOR 6
4.1. VALUE AND VOLUME ANALYSIS - PREPARED MEALS SECTOR IN THE UAE 6
4.2. PER CAPITA CONSUMPTION ANALYSIS - THE UAE COMPARED TO THE GLOBAL AND MIDDLE EAST & AFRICA REGIONS 7
4.3. EXTENT TO WHICH CONSUMERS ARE TRADING UP/DOWN IN THE UAE PREPARED MEALS SECTOR 8
4.4. MARKET SIZE AND GROWTH ANALYSIS BY PREPARED MEALS MARKETS 9
4.5. GROWTH ANALYSIS BY MARKETS 10
5. MARKET AND CATEGORY ANALYSIS 11
5.1. PER CAPITA CONSUMPTION ANALYSIS BY MARKETS 11
5.2. MARKET ANALYSIS: MEAL KITS 12
5.3. MARKET ANALYSIS: PIZZA 15
5.4. MARKET ANALYSIS: READY MEALS 17
6. DISTRIBUTION ANALYSIS 20
6.1. DISTRIBUTIONCHANNEL SHARE ANALYSIS: PREPARED MEALS 20
6.2. DISTRIBUTIONCHANNEL SHARE ANALYSIS: MEAL KITS 21
6.3. DISTRIBUTION CHANNEL SHARE ANALYSIS: PIZZA 22
6.4. DISTRIBUTION CHANNEL SHARE ANALYSIS: READY MEALS 23
7. COMPETITIVE LANDSCAPE 24
7.1. BRAND SHARE ANALYSIS BY SECTOR 24
7.2. BRAND SHARE ANALYSIS BY MARKETS 25
7.3. BRAND SHARE ANALYSIS BY CATEGORY 28
7.3.1. Meal Kits 28
7.3.2. Pizza 29
7.3.3. Ready Meals 30
7.4. PRIVATELABEL SHARE ANALYSIS 33
8. PACKAGING ANALYSIS 35
8.1. PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL IN THE PREPARED MEALS SECTOR 35
8.2. PACKAGINGSHARE ANALYSIS BY MATERIAL TYPE IN PREPARED MEALS MARKETS 36
8.3. PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE IN THE PREPARED MEALS SECTOR 37
8.4. PACKAGING SHARE ANALYSIS BY CONTAINER TYPE IN PREPARED MEALS MARKETS 38
8.5. PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE IN THE PREPARED MEALS SECTOR 39
8.6. PACKAGING SHARE ANALYSIS BY CLOSURE TYPE IN PREPARED MEALS MARKETS 40
8.7. PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE IN THE PREPARED MEALS SECTOR 41
8.8. PACKAGING SHARE ANALYSIS BY OUTER TYPE IN PREPARED MEALS MARKETS 42
9. MACROECONOMIC ANALYSIS 43
9.1. GDP PER CAPITA 46
9.2. POPULATION AND POPULATION GROWTH 47
9.3. CONSUMER PRICE INDEX 48
9.4. POPULATION BREAKDOWN BY AGE 49
10. METHODOLOGY 50
11. DEFINITIONS 51
12. APPENDIX 62
13. ABOUT GLOBALDATA 70
14. DISCLAIMER 71
15. CONTACT US 72

List Of Tables

TABLE 1: GROWTH ANALYSIS BY MARKETS, 2016-2021 10
TABLE 2: BRAND VALUE AND VOLUME- PREPARED MEALS SECTOR 24
TABLE 3: BRAND VALUE AND VOLUME-MEAL KITS MARKET 25
TABLE 4: BRAND VALUE AND VOLUME-PIZZA MARKET 26
TABLE 5: BRAND VALUE AND VOLUME-READY MEALS MARKET 27
TABLE 6: BRAND VALUE AND VOLUME-AMBIENT MEAL KITS CATEGORY 28
TABLE 7: BRAND VALUE AND VOLUME-CHILLED MEAL KITS CATEGORY 28
TABLE 8: BRAND VALUE AND VOLUME-FROZEN MEAL KITS CATEGORY 28
TABLE 9: BRAND VALUE AND VOLUME-CHILLED PIZZA CATEGORY 29
TABLE 10: BRAND VALUE AND VOLUME-FROZEN PIZZA CATEGORY 29
TABLE 11: BRAND VALUE AND VOLUME-AMBIENT READY MEALS CATEGORY 30
TABLE 12: BRAND VALUE AND VOLUME-CHILLED READY MEALS CATEGORY 30
TABLE 13: BRAND VALUE AND VOLUME-DRIED READY MEALS MARKET 31
TABLE 14: BRAND VALUE AND VOLUME-FROZEN READY MEALS MARKET 32
TABLE 15: RELATIVE COMPARISON OF COUNTRIES BASED ON PEST ANALYSIS 43
TABLE 16: MARKET DEFINITIONS 51
TABLE 17: CATEGORY DEFINITIONS 51
TABLE 18: CHANNEL DEFINITIONS 53
TABLE 19: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FOOD MINUS 54
TABLE 20: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FREE FROM 55
TABLE 21: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FUNCTIONAL & FORTIFIED 56
TABLE 22: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-NATURALLY HEALTHY 57
TABLE 23: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FOOD INTOLERANCE 58
TABLE 24: HEALTH & WELLNESS: CONSUMER BENEFITS-HEALTH MANAGEMENT 59
TABLE 25: HEALTH & WELLNESS: ANALYSIS BY CONSUMER BENEFITS 60
TABLE 26: HEALTH & WELLNESS: CONSUMER BENEFITS-PERFORMANCE 61
TABLE 27: MARKET VALUE-BY CATEGORY (AEDMILLIONS), 2011-2021 62
TABLE 28:MARKET VALUE-BY CATEGORY (US$ MILLIONS), 2011-2021 63
TABLE 29: MARKET VOLUME-BY CATEGORY (KG MILLION),2011-2021 64
TABLE 30: COMPONENTS OF CHANGE-BY MARKET 65
TABLE 31: PREPARED MEALS SALES DISTRIBUTION IN THE UAE-BY MARKET (AED MILLION), 2016 65
TABLE 32: PACKAGING MATERIAL (IN MILLION PACK UNITS) 66
TABLE 33: CONTAINER TYPE (IN MILLION PACK UNITS) 66
TABLE 34: CLOSURE TYPE (IN MILLION PACK UNITS) 67
TABLE 35: OUTER TYPE (IN MILLION PACK UNITS) 67
TABLE 36: EXCHANGE RATES: (US$-AED), 2011-2021 68
TABLE 37: GDP PER CAPITA (AED) 68
TABLE 38: POPULATION 68
TABLE 39: CONSUMER PRICE INDEX 68
TABLE 40: AGE PROFILE (MILLIONS OF PERSONS) 69

List Of Figures

FIGURE 1: VALUE SHARE OF THE UAE IN THE GLOBAL AND MIDDLE EAST & AFRICA PREPARED MEALS SECTOR, 2011-2021 4
FIGURE 2: THE UAECOMPARED TO OTHER TOP FOUR COUNTRIES - MARKET SIZE, GROWTH AND COMPETITIVE LANDSCAPE 5
FIGURE 3: MARKET SIZE ANALYSIS BY VALUE AND VOLUME, PREPARED MEALS SECTOR, 2011-2021 6
FIGURE 4: ANNUAL PER CAPITA CONSUMPTION OF PREPARED MEALS-THE UAE COMPARED TO GLOBAL AND MIDDLE EAST & AFRICA, 2011-2021 7
FIGURE 5: DEGREE OF TRADING DOWN IN THE UAE PREPARED MEALS SECTOR, 2015-2016 8
FIGURE 6: VALUE AND VOLUME GROWTH ANALYSIS BY MARKETS, 2016-2021 9
FIGURE 7: ANNUAL PER CAPITA CONSUMPTION BY MARKETS, 2016-THE UAE COMPARED TO THE GLOBAL AND MIDDLE EAST & AFRICA CONSUMPTION 11
FIGURE 8: GROWTH ANALYSIS BY VALUE AND VOLUME IN THE MEAL KITS MARKET, 2011-2021 12
FIGURE 9: VALUE ANALYSIS BY CATEGORIES, 2011-2021 13
FIGURE 10: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 14
FIGURE 11: VALUE AND VOLUME GROWTH ANALYSIS, PIZZA MARKET, 2011-2021 15
FIGURE 12: VALUE ANALYSIS BY CATEGORIES, 2011-2021 16
FIGURE 13: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 16
FIGURE 14: VALUE AND VOLUME GROWTH ANALYSIS, READY MEALS MARKET, 2011-2021 17
FIGURE 15: VALUE ANALYSIS BY CATEGORIES, 2011-2021 18
FIGURE 16: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 19
FIGURE 17: DISTRIBUTION CHANNEL SHARE, PREPARED MEALS, 2011-2016 20
FIGURE 18: DISTRIBUTION CHANNEL SHARE, MEAL KITS, 2011-2016 21
FIGURE 19: DISTRIBUTION CHANNEL SHARE, PIZZA MARKET, 2011-2016 22
FIGURE 20: DISTRIBUTION CHANNEL SHARE, READY MEALS, 2011-2016 23
FIGURE 21: LEADING BRANDS IN THE UAE PREPARED MEALS SECTOR, VALUE AND VOLUME SHARE, 2016 24
FIGURE 22: LEADING BRANDS IN THE MEAL KITS MARKET, VALUE AND VOLUME SHARE, 2016 25
FIGURE 23: LEADING BRANDS IN THE PIZZA MARKET, VALUE AND VOLUME SHARE, 2016 26
FIGURE 24: LEADING BRANDS IN THE READY MEALS MARKET, VALUE AND VOLUME SHARE, 2016 27
FIGURE 25: PRIVATE LABEL PENETRATION BY MARKETS (VALUE TERMS), 2016 33
FIGURE 26: GROWTH ANALYSIS, PRIVATE LABEL AND BRANDS (2011-2016) 34
FIGURE 27: PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL, 2011-2021 35
FIGURE 28: USE OF PACKAGING MATERIAL BY MARKETS (IN PACK UNITS), 2016 36
FIGURE 29: PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE, 2011-2021 37
FIGURE 30: USE OF CONTAINER TYPE BY MARKETS (IN PACK UNITS), 2016 38
FIGURE 31: PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE, 2011-2021 39
FIGURE 32: USE OF CLOSURE TYPE BY MARKETS (IN PACK UNITS), 2016 40
FIGURE 33: PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE, 2011-2021 41
FIGURE 34: USE OF OUTER TYPE BY MARKETS (IN PACK UNITS), 2016 42
FIGURE 35: THE UAES GDP PER CAPITA, 2011-2016 46
FIGURE 36: POPULATION GROWTH IN THE UAE, 2011-2016 47
FIGURE 37: CONSUMER PRICE INDEX, THE UAE, 2010-2016 48
FIGURE 38: AGE PROFILE, THE UAE, 2016 49

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