Country Profile: Prepared Meals sector in Belgium

Country Profile: Prepared Meals sector in Belgium

Summary

The Belgian Prepared Meals sector is led by the Ready Meals market in both value and volume terms, while Meal Kits and Ready Meals markets are expected to register the fastest growth during 2016-2021 in value terms. Hypermarkets & Supermarkets is the largest channel for the distribution for Prepared Meals, while Rigid Plastics remains the most commonly used packaging material in the sector. Quorn, Weight Watchers and Iglo are the leading players in the Belgian Prepared Meals sector.

GlobalDatas Country Profile report on the Prepared Meals sector in Austria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2016-2021
- Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: film, trays, tubs, foils and others.

Scope

- The Belgian Prepared Meals sector is the eighth largest Prepared Meals market in the Western European region
- Of the three markets, Ready Meals is the largest in Belgiums Prepared Meals sector with value sales of 371.3 million (US$410.5 million) in 2016.
- Hypermarkets & Supermarkets is the leading distribution channel for the Belgian Prepared Meals sector, accounting for a total value share of 65.7% in 2016.
- Come A Casa is the leading brand followed by Quorn, Weight Watchers and Iglo.
- Rigid Plastics is the most commonly used packaging material in the Belgian Prepared Meals sector.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

1. REPORT SCOPE 1
2. EXECUTIVE SUMMARY 2
3. BELGIUM IN ITS REGIONAL CONTEXT 3
3.1. BELGIUMS MARKET SHARE IN THE GLOBAL AND WESTERN EUROPEAN PREPARED MEALS SECTOR 3
3.2. BELGIUM COMPARED TO OTHER MAJOR COUNTRIES IN THE WESTERN EUROPEAN REGION 4
4. MARKET SIZE ANALYSIS - PREPARED MEALS SECTOR 5
4.1. VALUE AND VOLUME ANALYSIS - PREPARED MEALS SECTOR IN BELGIUM 5
4.2. PER CAPITA CONSUMPTION ANALYSIS - BELGIUM COMPARED TO THE GLOBAL AND WESTERN EUROPE REGION 6
4.3. EXTENT TO WHICH CONSUMERS ARE TRADING UP/DOWN IN THE BELGIAN PREPARED MEALS SECTOR 7
4.4. MARKET SIZE ANALYSIS BY PREPARED MEALS MARKETS 8
4.5. GROWTH ANALYSIS BY MARKETS 9
5. MARKET AND CATEGORY ANALYSIS 10
5.1. PER CAPITA CONSUMPTION ANALYSIS BY MARKETS 10
5.2. MARKET ANALYSIS: MEAL KITS 11
5.3. MARKET ANALYSIS: PIZZA 14
5.4. MARKET ANALYSIS: READY MEALS 16
6. DISTRIBUTION ANALYSIS 19
6.1. DISTRIBUTION CHANNEL SHARE ANALYSIS: PREPARED MEALS 19
6.2. DISTRIBUTION CHANNEL SHARE ANALYSIS: MEAL KITS 20
6.3. DISTRIBUTION CHANNEL SHARE ANALYSIS: PIZZA 21
6.4. DISTRIBUTION CHANNEL SHARE ANALYSIS: READY MEALS 22
7. COMPETITIVE LANDSCAPE 23
7.1. BRAND SHARE ANALYSIS BY SECTOR 23
7.2. BRAND SHARE ANALYSIS BY MARKETS 25
7.3. BRAND SHARE ANALYSIS BY CATEGORY 28
7.3.1. Meal Kits 28
7.3.2. Pizza 29
7.3.3. Ready Meals 30
7.4. PRIVATE LABEL SHARE ANALYSIS 32
8. PACKAGING ANALYSIS 34
8.1. PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL IN THE PREPARED MEALS SECTOR 34
8.2. PACKAGING SHARE ANALYSIS BY PACKAGING MATERIAL IN PREPARED MEALS MARKETS 35
8.3. PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE IN THE PREPARED MEALS SECTOR 36
8.4. PACKAGING SHARE ANALYSIS BY CONTAINER TYPE IN PREPARED MEALS MARKETS 37
8.5. PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE IN THE PREPARED MEALS SECTOR 38
8.6. PACKAGING SHARE ANALYSIS BY CLOSURE TYPE IN PREPARED MEALS MARKETS 39
8.7. PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE IN THE PREPARED MEALS SECTOR 40
8.8. PACKAGING SHARE ANALYSIS BY OUTER TYPE IN PREPARED MEALS MARKETS 41
9. MACROECONOMIC ANALYSIS 42
9.1. GDP PER CAPITA 45
9.2. POPULATION AND POPULATION GROWTH 46
9.3. CONSUMER PRICE INDEX 47
9.4. POPULATION BREAKDOWN BY AGE 48
10. METHODOLOGY 49
11. DEFINITIONS 50
12. APPENDIX 53
13. ABOUT GLOBALDATA 62
14. DISCLAIMER 63
15. CONTACT US 64

List Of Tables

TABLE 1: GROWTH ANALYSIS BY MARKETS, 2016-2021 9
TABLE 2: BRAND VALUE AND VOLUME- PREPARED MEALS SECTOR 24
TABLE 3: BRAND VALUE AND VOLUME-MEAL KITS MARKET 25
TABLE 4: BRAND VALUE AND VOLUME-PIZZA MARKET 26
TABLE 5: BRAND VALUE AND VOLUME-READY MEALS MARKET 27
TABLE 6: BRAND VALUE AND VOLUME-AMBIENT MEAL KITS CATEGORY 28
TABLE 7: BRAND VALUE AND VOLUME-CHILLED MEAL KITS CATEGORY 28
TABLE 8: BRAND VALUE AND VOLUME-FROZEN MEAL KITS CATEGORY 28
TABLE 9: BRAND VALUE AND VOLUME-CHILLED PIZZA CATEGORY 29
TABLE 10: BRAND VALUE AND VOLUME-FROZEN PIZZA CATEGORY 29
TABLE 11: BRAND VALUE AND VOLUME-AMBIENT READY MEALS CATEGORY 30
TABLE 12: BRAND VALUE AND VOLUME-CHILLED READY MEALS CATEGORY 30
TABLE 13: BRAND VALUE AND VOLUME- DRIED READY MEALS CATEGORY 31
TABLE 14: BRAND VALUE AND VOLUME- FROZEN READY MEALS CATEGORY 31
TABLE 15: RELATIVE COMPARISON OF COUNTRIES BASED ON PEST ANALYSIS 42
TABLE 16: MARKET DEFINITIONS 50
TABLE 17: CATEGORY DEFINITIONS 50
TABLE 18: CHANNEL DEFINITIONS 52
TABLE 19: MARKET VALUE-BY CATEGORY (MILLIONS), 2011-2021 53
TABLE 20:MARKET VALUE-BY CATEGORY (US$ MILLIONS), 2011-2021 54
TABLE 21: MARKET VOLUME-BY CATEGORY (KG MILLION),2011-2021 55
TABLE 22: COMPONENTS OF CHANGE-BY MARKET 56
TABLE 23: PREPARED MEALS SALES DISTRIBUTION IN BELGIUM-BY MARKET ( MILLION) 2016 56
TABLE 24: PACKAGING MATERIAL (IN MILLION PACK UNITS) 57
TABLE 25: CONTAINER TYPE (IN MILLION PACK UNITS) 57
TABLE 26: CLOSURE TYPE (IN MILLION PACK UNITS) 58
TABLE 27: OUTER TYPE (IN MILLION PACK UNITS) 58
TABLE 28: EXCHANGE RATES: (US$-),2011-2021 58
TABLE 29: GDP PER CAPITA () 59
TABLE 30: POPULATION 59
TABLE 31: CONSUMER PRICE INDEX 59
TABLE 32: AGE PROFILE (MILLIONS OF PERSONS) 59
TABLE 33: VOLUME CONSUMPTION BY GENDER, 2016 60
TABLE 34: VOLUME CONSUMPTION BY AGE, 2016 60
TABLE 35: VOLUME CONSUMPTION BY EDUCATION, 2016 60
TABLE 36: VOLUME CONSUMPTION BY URBANIZATION, 2016 61

List Of Figures

FIGURE 1: VALUE SHARE OF BELGIUM IN THE GLOBAL AND WESTERN EUROPE PREPARED MEALS SECTOR, 2011-2021 3
FIGURE 2: BELGIUM COMPARED OTHER TOP FOUR COUNTRIES - MARKET SIZE, GROWTH AND COMPETITIVE LANDSCAPE 4
FIGURE 3: MARKET SIZE ANALYSIS BY VALUE AND VOLUME, PREPARED MEALS SECTOR, 2011-2021 5
FIGURE 4: ANNUAL PER CAPITA CONSUMPTION OF PREPARED MEALS- BELGIUM COMPARED TO GLOBAL AND WESTERN EUROPE, 2011-2021 6
FIGURE 5: DEGREE OF TRADING UP/DOWN IN THE BELGIAN PREPARED MEALS SECTOR, 2015-2016 7
FIGURE 6: VALUE AND VOLUME GROWTH ANALYSIS BY MARKETS, 2016-2021 8
FIGURE 7: ANNUAL PER CAPITA CONSUMPTION BY MARKETS, 2016- BELGIUM COMPARED TO THE GLOBAL AND WESTERN EUROPE AVERAGE, 2016 10
FIGURE 8: GROWTH ANALYSIS BY VALUE AND VOLUME IN THE MEAL KITS MARKET, 2011-2021 11
FIGURE 9: VALUE ANALYSIS BY CATEGORIES, 2011-2021 12
FIGURE 10: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 13
FIGURE 11: VALUE AND VOLUME GROWTH ANALYSIS, PIZZA MARKET, 2011-2021 14
FIGURE 12: VALUE ANALYSIS BY CATEGORIES, 2011-2021 15
FIGURE 13: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 15
FIGURE 14: VALUE AND VOLUME GROWTH ANALYSIS, READY MEALS MARKET, 2011-2021 16
FIGURE 15: VALUE ANALYSIS BY CATEGORIES, 2011-2021 17
FIGURE 16: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 18
FIGURE 17: DISTRIBUTION CHANNEL SHARE, PREPARED MEALS, 2011-2016 19
FIGURE 18: DISTRIBUTION CHANNEL SHARE, MEAL KITS, 2011-2016 20
FIGURE 19: DISTRIBUTION CHANNEL SHARE, PIZZA MARKET, 2011-2016 21
FIGURE 20: DISTRIBUTION CHANNEL SHARE, READY MEALS, 2011-2016 22
FIGURE 21: LEADING BRANDS IN THE BELGIAN PREPARED MEALS SECTOR, VALUE AND VOLUME SHARE, 2016 23
FIGURE 22: LEADING BRANDS IN THE MEAL KITS MARKET, VALUE AND VOLUME SHARE, 2016 25
FIGURE 23: LEADING BRANDS IN THE PIZZA MARKET, VALUE AND VOLUME SHARE, 2016 26
FIGURE 24: LEADING BRANDS IN THE READY MEALS MARKET, VALUE AND VOLUME SHARE, 2016 27
FIGURE 25: PRIVATE LABEL PENETRATION BY MARKETS (VALUE TERMS), 2016 32
FIGURE 26: GROWTH ANALYSIS, PRIVATE LABEL AND BRANDS (2011-2016) 33
FIGURE 27: PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL, 2011-2021 34
FIGURE 28: USE OF PACKAGING MATERIAL BY MARKETS (IN PACK UNITS), 2016 35
FIGURE 29: PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE, 2011-2021 36
FIGURE 30: USE OF CONTAINER TYPE BY MARKETS (IN PACK UNITS), 2016 37
FIGURE 31: PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE, 2011-2021 38
FIGURE 32: USE OF CLOSURE TYPE BY MARKETS (IN PACK UNITS), 2016 39
FIGURE 33: PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE, 2011-2021 40
FIGURE 34: USE OF OUTER TYPE BY MARKETS (IN PACK UNITS), 2016 41
FIGURE 35: BELGIUMS GDP PER CAPITA, 2011-2016 45
FIGURE 36: POPULATION GROWTH IN BELGIUM, 2011-2016 46
FIGURE 37: CONSUMER PRICE INDEX, BELGIUM, 2010-2016 47
FIGURE 38: AGE PROFILE, BELGIUM, 2016 48

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