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Production and Market of Chinese Tower Crane Industry 2015-2020 Proposal

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1. INTRODUCTION

China has been one of the major markets with large demand of tower crane over the world. Over 60 thousand of tower cranes were demanded in 2013, which is 28% increase than previous year. In 2014, the demand of tower crane reached 68.5 thousand, which is 12.8% increase compare to 2013. Chinese steady development accelerated tower crane industry development as well; by the end of 2020, estimates over 110 thousand tower crane is demand.

Since Chinese governments five-year project executed, infrastructure, housing, water conservancy, offshore constructions, railroad, urban transportation, utility, and gasoline facility demand are steady increasing. Consequently, the demand of tower crane would steady increase as well.

THE AIM OF THIS REPORT

To provide readers with comprehensive & in-depth understanding of Chinese tower crane industry;
To introduce major players of tower crane industry;
To disclose market size of Chinese tower crane industry;
To analyze competitions of tower crane industry;
To analyze tower crane industry chain;
To understand position of Chinas tower crane trade in the world;
To reveal operation situation of major players in tower crane industry.

2. SCOPE OF INVESTIGATION

The report will investigate global and Chinese tower crane industry from the following aspects:
Domestic market size
Business environment
Supply and demand
Forecast and prospective
Industry chain
Key players
Strategy and tactic
Investment risks
Etc.
3. MAIN CONTENT

Part Contents
Executive summary
Definition and methodology
I Chinese Tower Crane Industry Macro-Environment, 2014
I-1 Macroeconomic
I-2 Political environment
I-3 Technology
II Engineering Machinery Industry Development and Statistics
II-1 Engineering machinery industry overview
II-1.1 Introduction
II-1.2 Market characteristic
II-1.3 Cost structure
II-1.4 Competition
II-1.5 Company differentiation
II-2 Operation and performance
II-3 Internationalization strategy
III Demand/Supply of Chinese Tower Crane Market, 2010-2020
III-1 Supply
III-2 Demand
III-3 Market price
IV Chinese Tower Crane Industry Chain
IV-1 Industry chain overview
IV-2 Upstream raw material market
IV-2.1 Development
IV-2.2 Production
IV-2.3 Price trend
IV-3 Downstream market demand
IV-3.1 Estate construction
IV-3.2 Highway construction
IV-3.3 Railroad construction
IV-3.4 Rail transportation construction
IV-3.5 Airport construction
V Chinese Tower Crane Marketing Strategy
V-1 Sale mode
V-2 Distribution channel
V-3 Marketing and promotion
V-4 Innovated marketing strategy
VI Bellwether company
VI-1 Shandong Dahan Machinery Co., Ltd.
VI-2 Shandong Hongda Construction Machinery Co., Ltd.
VI-3 Shandong Huaxia Group Co., Ltd.
VI-4 Shandong Minglong Construction Machinery Co.,Ltd.
VI-5 Taizhou Tengfa Construction Machinery Co., Ltd.
VI-6 Guangxi Construction Engineering Group Construction Machinery Manufacturing Co., Ltd.
VI-7 Fushun Yongmao Construction Machinery Co., Ltd
VI-8 Fangyuan Group
VII Chinese Tower Crane Market Prospective, 2015-2020
VII-1 Investment opportunity
VII-2 Investment risk
VII-3 Investment strategy and recommendation
VIII Tower Crane Business Strategy and Tactics
VIII-1 Tower Crane strategic development planning
VIII-1.1 Business upgrades
VIII-1.2 Business expands
VIII-1.3 Business sustainable develops
VIII-2 Tower Crane business strategic planning gist
VIII-2.1 Government policy
VIII-2.2 Industry law of development
VIII-2.3 Resource and capability
VIII-2.4 Foreseeable strategic positioning
VIII-3 Tower Crane business tactics
VIII-3.1 Integrated tactical planning
VIII-3.2 Technology develop tactic
VIII-3.3 Regional tactical planning
VIII-3.4 Industry tactical planning
VIII-3.5 Brand marketing tactic
VIII-3.6 Competition tactical planning
VIII-4 Key customer strategy
VIII-4.1 Necessary of key customer strategy
VIII-4.2 Key customer definition
VIII-4.3 Key customer development
VIII-4.4 Key customer marketing
ASKCIs legal disclaimer

List Of Tables

Table 1 Chinese engineering machinery industry policy and regulation
Table 2 Chinese tower crane industry standard
Table 3 Yield of Chinese engineering machinery industry, 2010-2014

List Of Figures

Figure 1 Revenues of Chinese engineering machinery industry, 2009-2014
Figure 2 Chinese tower crane productions, 2010-2014
Figure 3 Demand of Chinese tower crane trends, 2010-2014

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Reports Details

Published Date : Jun 2015
No. of Pages :200
Country :China
Category :Construction
Publisher :AskCI Consulting Co., Ltd
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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