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Categories>>Telecommunications & Mobile>>Current Report

Mobile Applications Stores 2012: Europe - Market Analysis and Business Assessment

Published Date : 1 December 2011 Author : Mark Csernica Pages : 76 Add to Cart - Mobile Applications Stores 2012: Europe - Market Analysis and Business Assessment
     

Overview:

The evolution of the cell phone, driven by the wireless data industry trying to make individuals more productive wherever they are, has led to the current state of the art device, referred to as the Smartphone. Smart phones are nothing more than handheld computers that support email, personal organizers, voice & data communications services and other applications.

All smart phones come loaded with standard applications defined by the manufacturer. However, in 2009 the network operators, looking for revenue opportunities, have encouraged the development of other applications that can be used on the cell phones they support. Using these applications will use the network services more and generate more revenue. The network operators established business relationships and development platforms to encourage the growth of these applications. Since that time, with popular platforms like Apple's iPhone or Android handsets, mobile application development has exploded.

While smart phones are the primary mobile device, over the last two years, we have seen the emergence of tablet computers and other such mobile devices which support mobile applications.

We analyze Mobile Application Stores (MAS) provided by the following handset manufacturers:

· Research in Motion ("RIM")

· Apple

· Nokia

· Palm

· Motorola

· LG

· Samsung

· Sony-Ericsson

We also evaluate the following European network operators' MAS plans:

· Vodafone

· Orange

· T Mobile

· Telefonica

· Movistar O2

Audience:

· Handset Manufacturers: a comprehensive review of the Mobile Application Stores, development tools and support programs.

· Carriers: a comprehensive review of the Mobile Application Stores, development tools and support programs.

· Mobile Software developers: provide focus on what platforms offer growth and opportunity.

· Potential Application Store providers: a detailed technical comparison & review the market

· Retail electronics distributors (business & retail): a detailed technical comparison & review of the market.


OVERVIEW 3

TECHNICAL OVERVIEW 4

MOBILE APPLICATION DEVELOPMENT TOOLKITS 5

Corporate Developer Program 12

MOBILE APPLICATION STORES 32

COMPARATIVE ANALYSIS 39

APPLICATION STORE ANALYSIS 44

ANALYSIS OF DEVELOPER SUPPORT PROGRAMS 45

OVERALL ANALYSIS 45

SWOT ANALYSIS 47

MARKET OVERVIEW 49

MARKET FORECAST 54

MARKET ANALYSIS 56

MARKET PREDICTIONS 64

BUSINESS OPPORTUNITIES 67

APPS: RETAIL VERSUS COMMERCIAL? 70

WHERE ARE THE BUSINESS OPPORTUNITIES? 74

Keywords:

Mobile Application Store, Mobile Application Store Europe, MAS, Apple, Nokia, Palm Motorola, LG, Samsung, Sony-Ericsson, Vodafone, Orange, T Mobile, Telefonica, Movistar & O2
 

Related Keywords : Keywords: Mobile Application Store, Mobile Application Store Europe, marketing research company

Published By : Mind Commerce

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