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Gen X: The Squeezed Generation

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Generation X (born between 1965 and 1979) has long lived in the shadow of the much larger Baby Boomer cohort, while much of the media attention has focused on their successors, the Millennials. Nevertheless, Gen X represents a large and powerful market of 1.4 billion consumers in many cases at the peak of their careers and with mighty spending clout. This global report examines the lifestyles and characteristics of this influential generation and identifies opportunities for marketers.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor Internationals vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Product coverage: <|Products|>
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report
Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment
Euromonitor International has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Gen X: The Squeezed Generation
Euromonitor International
August 2017
Introduction
Size and Spending Power
Life Stage and Characteristics
Health and Appearance
Spending Priorities
Outlook and Recommendations

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Published Date : Aug 2017
No. of Pages :34
Country :World
Category :Business Services
Publisher :Euromonitor
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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