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Mobile Advertising Market in India 2015

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Netscribes latest market research report titled Mobile Advertising Market in India 2015 illuminates the dynamics in the mobile ad market in India. Smartphone adoption in India is the fastest in Asia-Pacific region. Thanks to the constantly falling prices, Smartphones are fast replacing featurephones in the country to become the most personal device. Traditional ad delivery technology such as text message and telemarketing is being replaced by attractive, interactive, location-based, measurable ad campaigns through mobile apps, display, and search, amongst other mediums.

Capabilities provided by mobile platforms further enhance mobile advertisers ability to reach target audience with relevant ads, in varied formats. Better visibility, measurability, time to market, and control over ads makes it furthermore attractive and effective. Availability of advance cellular network and faster data services widens the opportunity for mobile ad companies in India significantly.
Slide 1: Executive Summary

Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2011-12 2014-15), Inflation Rate: Monthly (Jul 2013 Dec 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 Jul 2013), Exchange Rate: Half Yearly (Apr 2014 Sep 2014)
Slide 4: Lending Rate: Annual (2011-12 2014-15), Trade Balance: Annual (2010-11 2013-14), FDI: Annual (2009-10 2012-13)

Introduction
Slide 5: Mobile Advertising (Ad) Overview
Slide 6: Mobile Marketing Ecosystem
Slide 7: Mobile Marketing Value Chain
Slide 8: Mobile Advertising Benefits
Slide 9: Mobile Advertising Frameworks
Slide 10-12: Mobile Advertisement Formats

Market Overview
Slide 13-16: Market Overview Global, Market Overview India

Drivers & Challenges
Slide 17: Drivers and Challenges Summary
Slide 18-22: Drivers
Slide 23: Challenges

Recent Developments
Slide 24-25: Key Recent Developments Biometric Solutions

Competitive Landscape
Slide 26: Porters Five Forces Analysis
Slide 27-30: Competitive Benchmarking
Slide 31-58: Major Private Players

Market Opportunities
Slide 59-61: Market Opportunity Potential Verticals
Slide 62-63: Market Opportunity Specific Areas
Slide 64: Other Opportunity Areas Prominent Trends in Foreign Markets

Strategic Recommendations
Slide 65-66: Recommendations

Appendix
Slide 67: Key Ratios Description
Slide 68: Sources of Information

List Of Tables

Competitive Landscape
1. Public Trading Comparables
2. Company Profiles (All Companies)
a. Company Information (All Companies)
b. Products and Services (All Companies)
c. Key People (All Companies)
d. Shareholders of the Company (Only Private Companies)
e. Key Financial Performance Indicators (Only Public Companies)
f. Key Ratios
g. Business Highlights (All Companies)

Appendix
1. Key Ratios Description
2. Sources of Information

List Of Figures

Macro Economic Indicators
1. GDP at Factor Cost: Quarterly (2011-12 to 2014-15)
2. Inflation Rate: Monthly (Jul-Aug 2013 Nov-Dec 2013)
3. Gross Fiscal Deficit: Monthly (Feb 2013 Jul 2013)
4. Exchange Rate: Monthly (Apr 2014 Sep 2014)
5. Lending Rate: Annual (2011-12, 2012-13, 2013-14, 2014-15)
6. Trade Balance: Annual (2010-11, 2011-12, 2012-13, 2013-14)
7. FDI Annual (2009-10, 2010-11, 2011-12, 2012-13)

Market Overview
1. Mobile Advertising Market Size & Growth (Global) (By Value; 2013 2018e)
2. Mobile Ad Spending By Ad Format (Global) (By Value; 2012, 2013)
3. Mobile Ad Spending By Region (Global) (By Value; 2013)
4. Mobile Advertising Market Size & Growth (India) (By Value; 2013 2018e)
5. Vertical Focus for Mobile Ad (India) (2013)

Drivers & Challenges
1. Smartphone - Market Size (Shipment) (By Volume; 2013e 2017e)
2. Minimum Smartphone Price (By Value; 2009, 2014)
3. Wireless Subscriber Base India (By Volume; 2006 2013)
4. Market Growth Subscribers of 3G Services (By Volume; 2013 2015e)

Competitive Landscape
1. Competitive Benchmarking Key Ratios of 3 Major Companies Operational & Financial Basis (2012-13)
2. Company profiles (All Companies)
a. Financial Snapshot
b. Key Business Segments (for Public Players only)
c. Key Geographic Segments (for Public Players only)
d. Ownership Structure (for Private Players only)

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Reports Details

Published Date : Feb 2015
No. of Pages :68
Country :India
Category :Business Services
Publisher :Netscribe
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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