SWOT Analysis: A detailed view

Over the generation, research methods have been strategically modified to fit consumers on a large scale. With ongoing competition from various sectors, it is remarkable how the market research reports have been going around. One such analytic approach is the method of SWOT Analysis. It has a definitive purpose of serving insides of any sectors

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Entering the world of insights

While most business entrants are already conducting market research to usher their brainchild in the market, many of them do not realize that they are conducting ‘research’ for the business. The terminology appears to be fancy to the layman. In the business world, any decision made on the basis of ‘market research’ has more value

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crucial Insights on your customer and the competition

Customers are basically the soul of an organization. The stronger the connection with one’s soul, happier a man is. This proves the baseline for every business, a start-up or even an established corporation. Additionally, knowing about your competitors without any presumptions make a business thrive, hopefully! Some say it’s all on your hard work while

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4 ways market research has transformed in 2018

The technological innovations and digital environment has revamped the industry of market research. Today’s market research reports are shaped by advanced data formation tools and speedy techniques to hold analytical and critical information with precision. Marketers view research reports from a very broader perspective and a completely different approach than the traditional research held. AI transforming

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How to Use Market Research to Validate Insights

Research is necessary for a someone who urges to be an ‘informed marketer’ and take wise decisions for the company. However, such firms are often found adrift in too many data and statistics. A market research report ideally reveals more than mere data and statistics and draws out crucial market insights for the company. The

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A touch of AI can change marketing altogether

It is not the harvest you reap but the seeds you plant. To be a successful brand, it is important that you ace making your first impression. And that comes from marketing your product well. Your pitch must send out a voice that the service or product you sell is completely worth the buyer’s money.

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Is 3D printing the next big thing?

We’ve all broken things only to find that the item is no more in the market and cannot be replaced. We’re in that future now where we can create a replica of it with just the images that we have. But how many of us knew that the solution to this, the technology of 3D

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