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Wine in Kenya

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Urbanisation, greater product availability due to the expansion of bars and other entertainment premises, particularly in the urban areas, and the growing population of alcohol consumers boosted sales of wine in 2016. The increase in the number of urban dwellers with higher disposable incomes supported demand for alcoholic drinks, which in turn encouraged the establishment of new bars and entertainment premises.

Wine in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


WINE IN KENYA
Euromonitor International
August 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2011-2016
Table 2 Sales of Wine by Category: Total Value 2011-2016
Table 3 Sales of Wine by Category: % Total Volume Growth 2011-2016
Table 4 Sales of Wine by Category: % Total Value Growth 2011-2016
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2011-2016
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2011-2016
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2011-2016
Table 9 Production, Imports and Exports of Wine: Total Volume 2010-2015
Table 10 Imports of Wine by Country of Origin: Total Volume 2010-2015
Table 11 Imports of Wine by Country of Origin: Total Value 2010-2015
Table 12 Exports of Wine by Country of Destination: Total Volume 2010-2015
Table 13 Exports of Wine by Country of Destination: Total Value 2010-2015
Table 14 Forecast Sales of Wine by Category: Total Volume 2016-2021
Table 15 Forecast Sales of Wine by Category: Total Value 2016-2021
Table 16 Forecast Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 17 Forecast Sales of Wine by Category: % Total Value Growth 2016-2021
Executive Summary
Growth Remains Moderate
Strong Retail Growth Recorded in 2016
East African Breweries Leads Alcoholic Drinks
Modernisation of Retailing Continues
Healthy Growth Expected Over the Forecast Period
Market Background
Legislation
Table 18 Number of On-trade Establishments by Type 2011-2016
Taxation and Duty Levies
Table 19 Taxation and Duty Levies on Alcoholic Drinks 2016
Table 20 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
Table 21 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2016
Table 22 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2016
Table 23 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2016
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Market Indicators
Table 24 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
Market Data
Table 25 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 26 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 27 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 28 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
Table 33 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
Table 34 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
Table 35 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2016
Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 37 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 39 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Definitions
Sources
Summary 1 Research Sources













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Reports Details

Published Date : Aug 2017
No. of Pages :21
Country :Kenya
Category :Alcoholic Drinks
Publisher :Euromonitor
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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